About Us

Ultra News is a platform for Subject Matter Experts (SMEs) to share the latest information and original analysis about their areas of expertise with the world.

OUR PRINCIPLES

We abide by the following editorial policy:

HONEST HEADLINES: We do not use misleading and false headlines just to lure you to click on our story. We also do not carry ‘clickbait links’ provided by third-party organizations on our website. We provide you what we promise.

TRANSPARENT: Authors on this platform are prohibited from taking any kind of favors from the subject of our articles, except on rare occasions when we use shared travel arranged by a company or organization to their venue/location. We do not assure our subjects of positive or favorable write-up in return for access. We believe that you, as readers and viewers, have the right to know when we take any kind of favors or obligations. As such, all the ‘favors’ we receive, including any kind of ‘expenses’ incurred by the subjects of our stories, are disclosed on this page. The authors are prohibited from taking any kind of monetary or non-monetary compensation from any third party in return for their write-ups on Ultra News. The only form of revenue allowed is honest and clearly demarcated advertising. We disallow all other forms of advertising such as ‘native advertising’, ‘paid news’, ‘referral links’ and any other deceptive or dishonest form of content that dilutes the distinction between independent content and marketing material.

FEEDBACK: We do not pre-censor comments left by our readers and in the ordinary course of events, do not remove comments just because they are critical of our coverage.

ADS: We keep ads to the minimum. We believe the primary utility of this website is to provide news, not ads. We do not use intrusive advertisement formats like in your face via roll-down, roll-up, push-aside, full-page. The ads we show are only meant to support the content. We are no fans of advertising, but we must have some ads because we do not use paid news, ‘native advertising’ or other ‘innovative’ methods of creating revenue. Nevertheless, if you would like to view a non-ad supported site by paying a yearly contribution of Rs 50, please email to sales @ ultra.news.

‘ONLY’ OR ‘FIRST’: www.ultra.news does only three types of articles: 1) Information that we have an exclusivity over, either because our authors are the first to put it out, or because they are the only ones to put it out, and 2) In-depth analysis that you won’t find anywhere else. Information that our authors are the first to bring to you are tagged under ‘First On ULTRA NEWS‘ (RSS), while all exclusive information and analysis are tagged under ‘Only On ULTRA NEWS‘ (RSS).

BIAS: Our authors are free to choose what they want to write on and what they would rather ignore. But what they do write about, they are expected to do so in a completely impartial way without showing any fear or favor and in keeping with our content guidelines. The platform does not censor or take down the content put out by the authors, except where it is required to comply with the laws of the land.


For any queries regarding the content of this website, please contact us via the co-ordinates given in the contact page.