“I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India’s biggest snack food companies – a “Make in India” journey,” Salman Khan says.
“Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”
The megastar, will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. The company owns several flavours of snacks including Chulbule which rhymes with Chulbul Pandey, one of Salman´s most popular characters.
The Yellow Diamond product range includes Potato Chips, Chulbule, Rings, Puff, Namkeen, Wheel and Scoops.
Prataap Snacks has started its operation a few years back and in a short time, it has established its brand ‘Yellow Diamond’.
Yellow Diamond snacks are manufactured in production facilities spread across India including our facilities at Indore and Guwahati.