HOME > BUSINESS > Blue Star enters water purifier business with 13 models

Blue Star enters water purifier business with 13 models

bluestar-waterpurifierAir conditioning and Refrigeration manufacturer Blue Star Limited entered the residential water purifier business with a range of 13 models.

Out of the 13 models, 11 of them offer both RO and UV protection. The models are priced between Rs 14,900 and Rs 44,900.

The offering comprises four series called the Stella, Prisma, Edge and Majesto. “Blue Star will initially offer residential water purifiers, and will gradually enhance its range to cover commercial water purification systems as well,” said the company.

B Thiagarajan, Joint Managing Director, Blue Star said, “We have set up a large team of about 90 people for the new ventutre, most of whom have been part of the water purifier industry. The Company is committed to make significant investments and wants this business to set a benchmark in terms of the product offerings as well as after-sales service. The range of products launched augur well with our brand personality. We aim to reach a market share of 15% in about 3 years.”

It will compete with established brands like Kent RO, Aquaguard, Tata and Essel.

Blue Star, which was initially a commercial market-focused brand, entered the residential air conditioner segment in 2011 and now it has 4000 retail points for air conditioners.

The residential water purifiers market in the country is pegged at about Rs 4200 crores, increasing at a CAGR (compund annual growth rate) of 22%.

About 3 million units sold every year are electric viz RO, UV, RO+UV and its variants.

In terms of value, due to their higher price points, electric purifiers contribute to about 70% of the market whilst the balance comprises gravity-based purifiers.

“The water purifiers will be initially available in Mumbai, Delhi NCR, Bengaluru, Secunderabad, Chennai, Pune, Ahmedabad, Nagpur and Chandigarh. In a few weeks, the distribution will be ramped up in all states in the South, Maharashtra and Gujarat as well as a few Tier 2/3 markets in the North. Next year, they will be made available across the country,” said the company.

Blue Star is India’s largest air conditioning and commercial refrigeration manufacturer, with an annual turnover of over Rs 3500 crores.

The company has 35 offices and 5 manufacturing facilities across the country.

Blue Star has 2300 employees, 2200 dealers and 600 retailers.

Follow ULTRA.news
Lupin launches injectable iron formulations in India Pharma major Lupin Limited said it launched Iron Isomaltoside injectable iron formulation under two brand names “Isofer” and “Jilazo” in India.Lupin acquired the exclusive rights to market, distribute and sell the injectable formulation from Denmark based Pharmacosmos A/S.The...
Dr Reddy’s Labs launches osteoporosis drug in the US Dr Reddy's Laboratories Ltd said it launched raloxifene hydrochloride tablets --used to treat osteoporosis -- in the US market.Raloxifene hydrochloride tablets are a therapeutic equivalent generic version of Evista (raloxifene hydrochloride) tablets. A generic drug is a pharm...
Suneel M Advani to take over as Chairman of Blue Star Air conditioning giant Blue Star Ltd said its Vice Chairman Suneel M Advani will be elevated as the Chairman of the company from 1st December.The current Chairman Ashok M Advani who will turn 75 on November 17 will retire after 47 years of service and will be re-designated as...
Uflex launches pouch to extend shelf life for ghee FMCG company Uflex said it launched new pouche for liquids like ghee or clarified butter for long shelf life.The pouch with sonically sealed spout has been offered to Paras Dairy for packing it's ghee.Uflex, founded in 1983, is India’s largest end-to-end flexible packagin...
Nikon launches DSLR D5600 camera Nikon India said it launched a new DSLR camera --Nikon D5600.The DX-format D-SLR is equipped with a vari-angle LCD monitor that flips out and rotates, touch screen operation enhanced with crop function for use use in playback zoom, frame advance bar for users to scroll throug...
Ambrane launches ´BT-5000´ bluetooth speaker @ Rs 1499 IT brand Ambrane India said it launched a new bluetooth speaker BT5000, priced at just Rs 1499.Ambrane is one of the leading IT brands in computer peripherals, Mobile Accessories and No. 1 in Power Banks.The speaker has in-built Magnetic trumpet that improves the quality...
OnMobile launches new consumer brand ONMO OnMobile Global Limited launched its new consumer brand, ONMO, and showcased some of its other new products. “The company has been working towards this change for over two years now. It has made significant investments in core technology, product development, processes and p...
Sun Pharma to get dengue vaccine technology from ICGEB Pharma major Sun Pharma said it tied up with research organization International Centre for Genetic Engineering and Biotechnology to develop vaccines for dengue.The vaccine is targeted against all the four serotypes of Dengue virus that cause disease in humans and is being de...
ABB creates record with 1.2 mln volt transformer for new India grid Power generator ABB said it developed, manufactured and energized a 1.2 mln volts ultra high voltage power transformer to support India’s plans to build a 1,200 kV transmission system.The new grid will supplement the existing 400 kV and 800 kV networks as demand for electric...
Zebronics launches bluetooth speaker + radio at just Rs 1,111 IT brand Zebronics India Pvt. Ltd said it launched its latest portable bluetooth speaker ‘ZEB-PK’at a price of Rs 1,111, making the model among the most affordable.ZEB PK has a rubber grip for easy carry and color changing lights inside the dual cone speaker.The audio pow...
itel launches VoLTE phone with Iris scanner @ Rs 8,490 itel Mobile said it has launched its s flagship selfie phone, ´it1520´ at Rs 8,490 in India.it520 is equipped with wide angle 13 MP front and back cameras, Iris scanner, 4G-VoLTE connectivity and a Reliance Jio connection.The model runs on Android 6.0 Marshmallow."The...
Cadila to launch immunosuppressant drug in India Cadila Healthcare, a Ahmedabad headquartered pharmaceutical company owned by Zydus Group, said it has partnered with Switzerland-based global biopharmaceutical company Neovii to launch an drug to reduce the strength of the body's immune system in India.The drug named Grafalon...
Mahindra & Mahindra launches “eSupro” electric vans at 8.5 lakhs Mahindra & Mahindra said it launched its "eSupro" electric vans. There will be two models -- cargo and passenger.The cargo vans are priced at Rs 8.45 lacs while the passenger variant is priced at Rs 8.75 (both Delhi ex-showroom price).The eSupro platform will cater pr...
Noble Skiodo launches washing machines at Rs 5,999 on Amazon After establishing its presence in smart TV business with Amazon India, Noble Skiodo, has launched its washing machines on the website with a starting price at just Rs 5999 ahead of the upcoming festive season.Noble Skiodo is offering three price points -- Rs 5,999, 7,999 &am...
NewU launches new beauty brand Jaquline USA Dabur India Ltd’s beauty retail venture, NewU said it was bringing the make-up and beauty brand -- Jaquline USA -- to India.The new brand Jaquline USA will feature a range of make-up & beauty products.“NewU is the first Indian company to enter the Nail Care and Styli...
LAVA launches A97 smartphone with 4G VoLTE @ Rs 5,949 Mobile handset manufacturer LAVA International Ltd launched its new LAVA A97 with 4G access and 5 MP selfie camera at Rs 5,949.Lava A97´s wide range of specifications includes 5 inch screen of FWVGA resolution, 5MP rear and ‘selfie’ camera (both with LED flash), 4G VoLTE conn...
Arrow Greentech gets US patent for self-destructive packaging film Arrow Greentech, a Mumbai based packaging solution provider, said it has received a patent from United States Patent and Trademark Office for self-destructive packaging film which is also water soluble.The water-soluble packaging film will also be embedded with various securi...
Noble Skiodo launches 55 inch LED smart TV at Rs 45k on Amazon Noble Skiodo launched one of the cheapest 55-inch smart TVs in India.Priced at Rs 44,999, the 55MS55N01 comes with a pixel resolution of 1920x1080 (full HD) and is exclusively available at www.amazon.in.Noble Skiodo is a new-generation TV brand that has launched all its m...
Suven Life Sciences gets two product patents in India and Japan Drug manufacturer Suven Life Sciences Ltd said it got two product patents in India and Japan for to a new compound for the treatment of disorders associated with Neurodegenerative diseases.The patents are valid through 2026-2032.The granted claims include a class of selec...
Finolex to enter water heater market on Sunday Finolex Group, one of the largest cable manufacturers in India, said it will introduce electric water heaters into its product line-up on Sunday.This new product will compete against famous water heater brands such as AO Smith, Bajaj, Racold etc."At present the product is...
Ricoh printers to come with Android and 10-inch display panels Ricoh India Ltd., an Imaging Solutions & IT Services company, launched an Android-based printers in India with support for apps, video and audio.The first such device will be the MP C306ZSP, which will come with a 10.1-inch panel.All future models will come with sma...
Lincoln Pharma develops oral spray version of Ondansetron anti-nausea drug Lincoln Pharmaceuticals Ltd said it developed and launched an oral spray version of Ondansetron anti-nausea drug.Ondansetron is used to prevent nausea and vomiting caused by cancer drug treatment (chemotherapy), radiation therapy and also in the prevention and treatment for n...
Uflex develops toxin-free BOPET film Uflex, India´s largest FMCG packing company, said it developed a melanin free version of acrylic coated BOPET film used in food packaging and other industries.The company has developed clear transparent film that can be used in conversion, printing, hot fill, retort, pasteuri...
Jaguar launches second generation Jaguar XF sedan in India at Rs 49.5 lakhs Jaguar Land Rover India launched the new Jaguar XF sedan in five variants starting from ₹ 49.50 lakh (ex-Delhi) in Mumbai.The new Jaguar XF is powered by the new Ingenium 2.0 l 4-cylinder turbocharged diesel engine that delivers a power output of 132 kWand is upto 20 kg l...
Lava launches 5.5 inch, 1 GB VoLTE phone at Rs 7,349 LAVA International Limited, an Indian multi-national company in the mobile handset industry, launched its new product LAVA X28 with 5.5” HD screen, priced at Rs 7,349.LAVA X28 specifications includes 4G VoLTE connectivity and latest Android 6.0 Marshmallow operating system....