The fashion brand has chosen the Bajirao Mastani actor as their new brand ambassador. And the fashion star along with the brand has already made a rap song to kick start the campaign which is entirely written and sung by Ranveer himself!
The music video “Don’t Hold back” will go live at 3 pm tomorrow.
The strong catchy and rappy lyrics invite listeners to boldly display their true individuality and celebrate the power of inner strength.
“Don’t Hold Back” is a strong message that I believe will resonate with the youth of the nation. It’s a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about “log kya kahenge” (what people will say)!, ” said the Bollywood heartthrob Ranveer Singh.
“The themed rap song brings alive the brand’s and the Band Baja Barat boy´s own raw personality,” says the brand.
JACK & JONES is a jeans brand making four brand lines namely ORIGINALS, VINTAGE, TECH and PREMIUM.
JACK & JONES India currently has 60 stores and 106 shop-in-shops spread across the country.