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SpiceJet claims big increase in booking on day 1 of offer

SpiceJet said booking volumes quadrupled on the first day of its latest Super sale offer, its first such sale in 2015.

This indicates “continuing pent up demand in the market despite other airlines having held sales earlier this month,” the airline said.

SpiceJet on Wednesday launched its first Super Sale Offer for 2015, with 5,00,000 seats for sale at all inclusive one way advance booking fares starting as low as Rs 1,499 all-in yesterday.

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This offer is open for bookings made from January 28 to January 30, and is for travel between February 15 and June 30, 2015, and is applicable on all direct flights on SpiceJet’s domestic network. The offer available on first come first served basis, and seats per flight are limited.

The network and schedule will be further enhanced in the Summer Schedule starting March 29, 2015, the airline said.

“Our aim has always been to incentivize customers to reward early planners with great discounted fares. With more seats under this offer, customers who have not planned to travel due to high last minutes fares can still plan in advance and enjoy super low fares to meet their travel needs”, said Mr. Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd.

“The fantastic response to our first sale after a gap of three months sale is testimony to the goodwill SpiceJet has amongst customers in India. SpiceJet fundamentally changed the airline pricing model in India in 2014, making flying more affordable for more Indians than ever before. Customers remember it was SpiceJet that brought about this revolution in the industry with its innovative pricing and promotions, and they tell us they are happy to see the airline back on its feet and resuming its role as the market pace setter in India”, claimed Sanjiv Kapoor, Chief Operating Officer, SpiceJet Ltd.

Tickets charged under this offer are non refundable and non changeable (taxes and fees are refundable).

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