HOME > BUSINESS > AUTO > Honda Unicorn, Yamaha FZ, Apache RTR top satisfaction study

Honda Unicorn, Yamaha FZ, Apache RTR top satisfaction study

Honda CB Unicorn, Yamaha FZ and TVS Apache RTR 180 owners reported the highest satisfaction levels with their bikes, according to the latest J.D. Power Asia Pacific 2015 India Two-Wheeler Study released today.

The study classified scooters and motorcycles into seven categories and ranked them in terms of the satisfaction of their owners.

The 2015 India Two-Wheeler Automotive Performance, Execution and Layout (2WAPEAL) study was based on evaluations from 10,283 vehicle owners who purchased a new vehicle between March 2014 and October 2014. The study included 81 two-wheeler models from nine makes and was conducted from September 2014 to December 2014 in 45 cities across India.

For the study, scooters were divided into economy and executive.

Yamaha Ray/ Ray Z ranked the highest in the executive model segment with a total satisfaction score of 859 out of 1000. Owners were most satisfied about the seats and ride and handling categories.

For the scooter model segments, the categories with the most impact on product performance satisfaction are seats (21%) and engine and transmission performance (20%). Comfort is the key reason for purchasing a scooter, J.D. Power said.

The motorcycles were divided into five classes – economy motorcycles, executive motorcycles, upper executive motorcycles, and premium motorcycles and premium plus.

For motorcycles in the economy model segment, ride handling (21%) and fuel economy (19%) are the key drivers of satisfaction, and fuel economy is the top reason for purchase. In the premium motorcycle segment, the engine and transmission performance (24%) and looks and styling (18%) categories most influence product performance satisfaction. Looks and styling is the key reason to purchase in the motorcycle premium segment.

TVS Sport, with a rank of 861 scored highest in the economy model segment for motorcycles, performing well in the control switches/ locks and ride and handling categories.

TVS Sport

In the executive model segment, Hero Super Splendor and Honda CB Shine rank highest in a tie (848 each), with both models performing particularly well in the ride and handling category.

Honda CB Unicorn and Yamaha FZ rank highest in a tie (857 each) in the upper executive model segment for motorcycles, with both models performing particularly well in the engine and transmission performance category.

TVS Apache RTR 180 (877) ranks highest in the premium segment, performing well in the engine and transmission performance and ride and handling categories.

Scooters

Economy

Executive

Yamaha Ray/ Ray Z

Motorcycles

Economy

TVS Sport

Executive

Hero Super Splendor / Honda CB Shine

Upper Executive

Honda CB Unicorn and Yamaha FZ

Premium

TVS Apache RTR 180

Premium Plus

The evaluations were done during the first two to six months of ownership.

“There are different drivers of performance satisfaction in each product segment, and each product segment appeals to a specific demographic,” said Mohit Arora, executive director, J.D. Power Asia Pacific. “The Two-Wheeler APEAL Study provides the industry with key information about customer expectations so manufacturers can align their designs with those expectations and improve the performance metrics of their models.”

“Demographics play an important role in owner satisfaction and meeting the various expectations of different demographic groups is critical to improving product performance and the ownership experience,” said Arora.

“The median age of motorcycle owners in the economy segment is 29, while the median age is 24 years in the premium segment. Furthermore, 31 percent of premium motorcycle owners are students, while only 10 percent of economy motorcycle owners are students.”

The overall two-wheeler APEAL (Automotive Performance, Execution and Layout) score averages 848. APEAL scores average 844 for scooters and 849 for motorcycles.

There is a strong correlation between APEAL scores and brand loyalty and advocacy. Among highly satisfied owners (overall satisfaction of 926 points or higher), 75 percent say they “definitely would” recommend their two-wheeler to a friend or relative, the study found.

Majority (80%) of two-wheeler owners are first-time buyers.

Product performance satisfaction among first time buyers is 11 points higher than among repeat buyers (850 vs. 839) with the biggest gap in the fuel economy category.

Nearly one-fourth (21%) of first-time buyers indicate that average fuel consumption on their two-wheeler was “less than expected”, while 29 percent of repeat buyers indicate the same.

The overall initial quality1 of a two-wheeler has a strong bearing on the overall APEAL score. Satisfaction among two-wheeler owners who are “delighted” (providing a rating of 10 on a 10-point scale) with initial quality is higher than among those who are “disappointed” (ratings of 1 to 5) (922 vs. 714, respectively).

Proactive communication with owners by dealers positively impacts overall APEAL satisfaction. Overall satisfaction among owners who receive information from their dealer about their two-wheeler during delivery averages 859, compared with 819 among those who do not receive such information.

Follow ULTRA.news
Hero MotoCorp October sales down 4.8% Hero MotoCorp, the world’s largest two-wheeler manufacturer, said October two-wheeler sales fell 4.8% to 6.31 lakh units.Declines were also seen in its competitors' numbers, though not to the same extent.It said the difference in sales could be explained by the early onse...
Indian IT sector margins to fall to 21.2% from 23.5% by 2020 – ICRA Indian IT companies will continue to struggle to maintain growth rates and their margins will continue to fall in line with the trend seen in the last few quarters, credit rating agency ICRA said.The rating agency predicted a sharp decline in revenue growth rate from about 1...
Hero MotorCorp cuts prices over GST, reports 14% sales growth in June Hero MotoCorp, the world’s largest two-wheeler manufacturer, reported strong June auto sales and said it cut prices for its scooters and motorcycles in most states of India."The quantum of reduction ranges from Rs 400 to Rs 1800 on mass-selling models." it said.The actual...
Reliance Jio tops in user satisfaction, but call drop concerns remain Percentage of customers giving 4 or 5 starsReliance Jio users are a happier lot than customers of other services, but call drops and network availability remain key concerns, according to a survey conducted by a market research firm Velocity MR.The firm conducted a study...
Samsung Galaxy J2 beats Redmi Note 3 & 4 as most popular smartphone in India Samsung J2 is the most widely used smartphone in IndiaThe humble Samsung Galaxy J2, launched two years ago, is the most widely used smartphone in India, beating hot-selling models like Xiaomi Redmi Note 3 & 4 CyberMedia Research said.Samsung J2 is the most widely used smartp...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
Despite discounts, Rs 5,000 cr worth of BS-III vehicles unsold Vehicle worth Rs 5,000 cr with BS-III certification could not be sold by the deadline of March 31, the Society of Indian Automobile Manufacturers said today.In addition, it said, the industry sustained a loss of about Rs 1,000-1,500 cr due to the deadline, it said, adding t...
India’s 3G networks creak under freebie overload; 4G also slows MySpeed, the speedtesting platform operated by the Telecom Regulatory Authority of India, has revealed a sharp dip in wireless data speeds across operators in March compared to the previous month.The declines were visible in both 4G as well as 3G services, but were more prono...
Half of rural population classified as poor in Socio-Economic Caste Census Half of India's rural population have been classified as poor by the Socio-Economic Caste Census of India 2011, the government said today.The findings of Socio-Economic Caste Census of India, which was conducted after vociferous demands by some political parties, has never be...
Facebook biggest beneficiary of Reliance Jio free data It's common knowledge that Reliance Jio's free data service has massively increased Internet usage in India, but a new report throws light on what categories have been benefited and which have not.The biggest beneficiary of the free data offer from Reliance Jio is -- yes,...
WATCH LIVE: Bajaj to unveil Dominar brand of premium motorcycles Bajaj has opened a facility for its fans to watch the unveiling of Dominar, it's new sub-brand of motorcycles that will sit above the Pulsar range.The first Dominar 400, the first of the line-up, will  be launched tomorrow (Thursday) at 12 PM and you can watch the unveiling b...
Hero MotoCorp sets record in monthly two-wheeler sales in September Hero MotoCorp Limited, the world's largest two-wheeler manufacturer, said it clocked the highest ever two-wheelers sales in a single month as sales grew by 11% to 6.74 lakh units in September from 6.06 units last year.With this, Hero MotoCorp has sold 35.6 lakh units of two-w...
TVS Motors two-wheeler sales jump 30% in September Two-wheeler manufacturer TVS Motor Company said its sales grew by 26% during the month of September.Total sales increased to 2.93 lakh compared with 2.32 lakh for the same month the previous year.Total two-wheeler sales increased by 30.1% to 2.87 lakhs from 2.21 lakh wher...
TVS launches colour variants of StaR City+ & TVS Sport TVS Motor Company, one of India’s leading two wheeler manufacturers, launched new colour variants for its two brands of motorcycles TVS StaR City+ and TVS Sport in Bangalore today.The new colour variants TVS StaR City+ in Spotlight White colour & TVS Sport in Black Silver...
Small enterprises face scarcity of growth capital – Assocham Crisil study While Rs 45 lakh crore would be the total credit demand for the micro, small and medium enterprises sector over the medium term, about Rs 5.15 lakh crore needs to be mobilised to address the near-term requirement, noted an ASSOCHAM-Crisil joint study.“Finance related issues p...
Hero MotoCorp sales grows 28%, to introduce 15 new models this year Hero MotoCorp (HMCL), one of the largest two wheeler manufacturer, reported two-wheeler sales growth of 28% for the month of August as compared to the same period previous year.The sales in month of August wasto 6,16,424 units compared with  4,80,537 units, said the company. ...
India to see a pick-up in hiring in second half of 2016 – Naukri survey An uptick in the job market in the second half of 2016 is the key sentiment that has emerged from Naukri’s Hiring Outlook survey 2016, conducted among 1300 recruiters and consultants representing more than 20 industries.According to the survey, 77% of the recruiters predi...
More finance professionals support automation than fear it – CIMA survey In a survey conducted by Chartered Institute of Management Accountants (CIMA), 29% finance professionals fear job loss due to increase in automation, while 64% finance professionals encourage increasing automation in India.On the impact of artificial intelligence on strategic...
TVS tyres revenue grows to 8%, profit falls 6.4% TVS tyres reported a revenue growth of 8% to Rs 552.95 crores for the April-June quarter.Though the material cost remained stagnant compared to the previous year, increase in inventory contributed to the fall in profit to Rs 46.5 crores from Rs. 49.48 crores.Earnings per ...
Infosys’s Finacle tops Forrester survey Infosys Ltd said its banking software Finacle has been named the leader among nine top banking platforms in ‘The Forrester WaveTM: Customer-Centric Global Banking Platforms, Q3 2016’.The ranking was done on the basis of 40 criteria focusing on strategy, current offering and m...