Tata Motors announced the launch of its 2015 model of Safari Storme, its India-focused SUV.
The pricing of the new, 2015 Safari Storme starts at Rs 9.99 Lacs (ex-showroom, New Delhi).
There are four variants – LX (4×2), EX (4×2), VX (4×2 and 4×4), and in five colors – Arctic Silver, Urban Bronze, Pearl White, Astern Black and Arctic White.
The new Storme comes with a 2.2 L VARICOR engine, offering 150 PS power and “better torque”. The SUV will also come with a warranty of 3 years or 100,000 kms, whichever is earlier, extendable upto 4 years or 150,000 kms.
Like its newly launched BOLT and Zest models, the Storme also comes with a fully integrated CONNECTNEXT Infotainment System powered by Harman, the US brand.
“The infotainment system is unique to the segment, featuring an LCD screen, with Bluetooth connectivity, iPod-in, USB-in and AUX-in, along with a CD and AM-FM player, offering an acoustic experience that’s best-in-class, with six speakers, with other features like steering mounted controls, for customers to stay connected at all times,” TATA Motors said.
“The new Safari Storme launched today is based on Tata Motors HORIZONEXT, having evolved for a more engaging and connected drive, boasting added masculinity, with increased power. It has a host of integrated connectivity features for a more complete vehicle experience, new design elements to the exteriors and the interiors, for added dynamism, boldness and aggression, along with a superior road presence,” said Girish Wagh, Senior Vice President, PPPM (Program, Planning and Project Management), Passenger Vehicles Business Unit, Tata Motors.
TATA Safari was the first SUV to be made by an Indian company from scratch. Though it has been overtaken by a flood of foreign models in the market place, the model continues to offer decent value for money.
The vehicle goes from 0 to 100 km/hr in 14 seconds. The new VARICOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 150 PS Power & 320 NM Torque, providing easy drivability, swifter response and is expected to lower NVH (Noise, Vibration and Harshness).
The 4×4 variant also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4×4 or 4X2 mode on the move, with high fuel efficiency at 14.1 kmpl.
The Safari Storme’s rigid ladder frame chassis constructed with advanced hydro-formed members, which is supposed to offer high structural strength, adds robustness, enabling best load carrying capabilities, enhancing rigidity, while simultaneously reducing weight.
It has a turning circle radius of 5.4 meters, and ground clearance of 200 mm.
It also comes with ABS (Anti-lock Braking System) & EBD (Electronic Brake Distribution), crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column.
In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning lights, warning other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.
Looks & Style
An all-new upper and lower front look grill in Charcoal Grey and Ocean Grey (variant wise), gives the new Safari Storme a fresh powerful look. A new diamond motif has been adopted, to further create a classier effect, with ‘Storme’ now embossed in black, on the silver cladding of the hood of the vehicle. The roof rails of the new Safari Storme also sport subtle changes, adding to the sportiness of the vehicle.
The interiors of the Refresh are now lifted by a Java Black colour theme, highlighted by a Warm Silver accents on the dashboard and door handles. The seat fabrics are designed to complement the interior with a fresh pattern on the insert and contrast stitching.
The unit is designed for a family of 5 and has 5-Link Suspension with Coil Springs for the rear wheels and double wishbone suspension at the front. The 2015 model also comes with a 260 mm diameter Self Adjusting Clutch enables seamless gear shifting.
Tata Motors has upgraded close to 200 dealerships across the country with over 15 exclusive UV dealerships, to deliver to its customers the desired world class ambience, purchase experience and consistent high-quality after-sales service. The company is focusing on enhanced customer engagement levels at the dealerships through technology-enabled outlets, providing all-encompassing services at one point – sales, service and spare parts.
The new Safari Storme has a range of accessories, designed and validated in-house, by Tata Motors Genuine Accessories. For outdoor enthusiast, Tata Motors Genuine Accessories also offers a range of camping equipment all of which can be purchased at all Tata Motors PV Dealerships.