HOME > BUSINESS > Arnab Goswami chides India Today for its ‘negative campaign’ against his channel

Arnab Goswami chides India Today for its ‘negative campaign’ against his channel

india-todayThrowing the latest viewership numbers in its face, Arnab Goswami, editor of Times Now proclaimed that his channel had returned to No. 1 and urged his rival (read India Today) not to waste its money on futile marketing campaigns.

“Each time someone mocks or apes us, our viewership grows. There is a big lesson in this fact… I think it is time for the smaller channels to realise that aping the leader, or spending a lot of money mocking the leader is futile,” he said.

India Today, formerly Headlines Today, is India’s No. 2 English news channel, and part of the India Today group.

After the recent rebranding and renaming of the channel, it has been running advertisements targeted clearly at Arnab Goswami’s channel. It was emboldened after it toppled the long-time No. 1 India today as per data for week 22, which were announced a week ago.

India Today’s ads largely revolve around the theme of Times Now having become a circus under the editorial style of Goswami.

There is an ad in which an anchor, (possibly referring to Goswami himself) starts off the talk show with knives in his hands and proceeds to throw them at each of his panelists, nailing them on the spot. There is also one in which a reporter is seen dancing with the hoola hoop after inviting readers to catch up on the latest news.

The ads are by far the most aggressive campaign by a media outlet against another. Though The Hindu has also attacked The Times of India through TV ads, the campaign was subtler. Before the advent of social media, Indian media observed a sort of ‘ceasefire’ and rarely attacked each other, at times even going to the extent of not even reporting factual news about their peers.

Times Now has been number 1 for years, thriving under the leadership of Goswami who has a characteristically aggressive and ‘nationalistic’ approach to news. Though some have compared Times Now to Fox News in the US, Times Now has been careful not to betray any political leanings, and has carried stories criticizing leaders from across the political spectrum.

Key to Times Now’s success has been Arnab’s location in Mumbai. Unlike other prime-time anchors and high-profile editors, Goswami has a reputation for not socializing with politicians and businessmen — a fact that he repeatedly highlights since the India Today campaign began.

While other editors are seen as close to one party or the other, Goswami has maintained a reputation for being neutral, helping his channel retain credibility in the eyes of the public. This, according to most industry experts, is the biggest reason for Times Now’s popularity.

In a statement, however, Goswami chose to attribute Times Now’s popularity to news breaks. “My experience has been that leadership is built by doing the news, not by negative marketing campaigns,” he said.

He called the other four English news channels “smaller channels”.

“Besides, the massive public response to our Lalitgate expose matches the growing number of our viewers.. Four smaller channels don’t match up to TIMES NOW,” he said, referring to his channel’s coverage of the Lalit Modi episode.

He said that according to the data for the latest week (week 23), Times Now had gross television viewership (in thousands) points of 345 compared to only 129 for India Today and 75 for NDTV. CNN-IBN, which was recently acquired by the Mukesh Ambani group, had viewership points of 50, while News X had 32. The data is valid for towns with 1 mln and above population and only for males aged 22 and above.

For week 22, India Today Television GVTs of 354, while Times Now had just 264 and NDTV just 107

For Week 23, Times Now had a ‘time spent per viewer’ (TSV) of 5 minutes/day, while NDTV had 4 and India Today 3..

Goswami, who has been criticized for his ‘nationalistic’ approach to issues like diplomacy, defense and international relations, was recently given additional charge of ‘ET Now’, the business news channel from the Times of India group.

[socialpoll id=”2277572″]

[socialpoll id=”2277569″]

Follow ULTRA.news
PC Jeweller signs Akshay Kumar, Twinkle Khanna for pan-India expansion PC Jeweller, the Delhi-based jewellery chain, said it signed up Bollywood stars Akshay Kumar and Twinkle Khanna as it gets ready for a pan-India expansion.The brand, which started 12 years ago with a single shop in Karol Bagh in New Delhi, today has close to 80 outlets. Most...
NDTV officially denies sale to Ajay Singh India's oldest English television news broadcaster NDTV officially denied that it has been sold to Ajay Singh, the promoter of SpiceJet."We wish to inform you that the promoters of the Company have not entered into any agreement for sale of their stake in the Company to any ...
Stock Exchange seeks clarification from NDTV on Ajay Singh’s stake-buy NDTV Promoter Prannoy Roy with former PM Manmohan SinghThe National Stock Exchange has again sought a clarification from NDTV after the Indian Express reported that SpiceJet promoter Ajay Singh was now the biggest shareholder in the media company.UPDATE: NDTV has denied ...
Sony loses IPL rights to Star India Star India, part of Rupert Murdoch's media empire, has won the rights to broadcast Indian Premier League matches for the next five years, edging out Sony India.The company bid Rs 16,347 cr for the privilege, edging out other groups such as Discovery. This comes to about Rs 3...
Dish TV slashes HD channel price to Rs 20 from Rs 50 Dish TV, one of India's biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%.Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10....
Arnab Goswami’s Republic TV gets derated by Malayalis Republic TV, the channel launched by Arnab Goswami -- the former editor of Times Now -- has come in for a barrage of criticism on social media after Malayalis took offence to what has been portrayed as repeated attempts by the channel to tarnish the reputation of the state.Th...
News Corp buys Bangalore-based media software firm GyanMatrix Rupert Murdoch's News Corp announced yet another acquisition in India with the agreement to purchase Bangalore-based GyanMatrix Services Private Limited.P Hariharan, founder GyanMatrixThe company, which provides software solutions for media and publishing companies, will...
Times Group introduces ‘exclusive’ content online for subscribers Times Group, India's largest media group, has taken a step towards what may eventually be a paid model for online news by introducing 'exclusive' content for registered users.For now, registration and membership is free. Users can sign in using their Facebook or Google ID...
Bhim Singh supports Yasin Malik’s stand in India Today scuffle case India Today claimed it was assaulted by MalikJammu & Kashmir politician Bhim Singh has sided with separatist leader Yasin Malik in the controversy surrounding a scuffle between journalists of India Today group and Malik.India Today claimed that Yasin Malik assaulted ...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-upAirtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days.The SES-9 satellite ...
Arnab Goswami’s Republic TV launching this weekend Republic TV, the English-language television channel headed by journalist Arnab Goswami will go on air on several cable and DTH platforms in India starting Friday evening.Official confirmation came from Dish TV, India's oldest DTH platform, which confirmed that the channel wi...
DB Corp launches Hind daily Dainik Bhaskar in Surat DB Corp has launched its Dainik Bhaskar Hindi daily in Surat, eyeing a large-Hindi speaking population in the city.The company said there are around 28 lakh Hindi speakers in Surat, the diamond capital of India."Our intensive on-ground study revealed exciting prospects ...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on RedditRepublic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser'Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV.The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...
Kerala Police file FIR against journalists after sting goes awry Mangalam TV CEO Ajithkumar apologizes for misrepresenting sting opKerala Police have filed a first information report against the head and eight members of the 'investigation team' of a newly launched TV channel for a botched up sting operation targeting a minister.The F...
New TRAI rules to hit Zee Entertaiment, Star, Sony and Sun TV The regulator's new rules on the pricing of television channels in India, which will come into effect in six months, will reduce the clout of big broadcasting companies such as Zee Entertainment Enterprises, Sony, Star India and Sun TV, while encouraging smaller media owners....
Facebook to start showing ads in Groups Facebook, the biggest website in the world by amount of time spent, has started showing targeted advertising on 'Groups',  the social network's equivalent of forums.The ads will be based on the interests of the user,  Facebook  said in a communication to group administrat...
Reliance Jio Impact: Online Advertising rates decline in India in November 4G operator Reliance Jio's trial services, which started in earnest about three months ago, has disrupted the online ad industry by massively increasing the total inventory without a commensurate increase in ad budgets.INTERNET EXPLODESToday, Reliance Jio has 50 mln u...
Sorry, Reliance Jio is NOT launching DTH In what is becoming something of a routine, yet another rumor has been spread that Reliance Jio is about to start a DTH service and you will be able to get all the channels at half the price that you currently pay.According to this, 350 TV channels will be offered at Rs 185 p...