Keeping up its aggressive new products initiative, Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, today introduced ‘Xtreme Sports’ – the new sportier and more powerful version of its popular 150-cc motorcycle Xtreme.
This is the second product launch from Hero MotoCorp in in the month of June, having earlier rolled out the new Passion Pro across markets in the country.
According to Hero, the new Xtreme Sports offers not only a sporty ride quality but also one of the best power output in its class.
“The powerful engine paired with aggressive street fighter styling is set to appeal to the biking enthusiasts of today, while its abundant aesthetic enhancements give it a distinct look on the road,” it said.
The market launch of ‘Xtreme Sports’, which was first showcased at the Auto Expo 2014 in Delhi, will boost Hero’s product range in the premium segment.
Hero is under pressure from Honda Motorcycles and Yamaha in the premium segment. In fact, Hero’s offerings in the premium segment are modest when compared to its main revenue driver – the commuter segment.
The Xtreme Sports is priced at Rs. 72,725/- (ex-showroom Delhi), Rs. 73,194/- (ex-showroom Mumbai), Rs. 71,515/- (ex-showroom Chennai) Rs. 73,902/- (ex-showroom Kolkata) and Rs. 71,729/- (ex-showroom Bangalore).
The ‘Xtreme Sports’ is powered by a 149.2cc air-cooled, 4-stroke single cylinder engine, producing a maximum power output of 15.6 BHP @8500 rpm and maximum torque of 13.5 Nm @ 7000 rpm. The new Xtreme Sports reaches from 0-60 km/h in 4.7seconds.
Xtreme Sports comes with a front cowl with aerodynamic visor, new wolf-eye headlamp with aggressive Twin LED Pilot Lamps and winkers.
“The split step-up seat enhances both looks and riding comfort while the stylish exhaust with the trendy muffler cover adds to the sportiness and enhances heat shielding. The unique LED tail lamp in tandem with a trendy split grab rail makes the bike even more attractive from the rear,” Hero said.
The bike is available in five body colors – Panther Black, Fiery Red, Mercuric Silver and the new Black-Red and Pyro Orange colors.
Xtreme Sports comes with tubeless Tyres that retain air after puncturing, while the wider rear tyre improves performance and provides better road grip. The wide rear tyre has now become a standard on most higher-end motorcycles in India.
The new Digi-analog console with side stand indicator will help improve cluster visibility, while 240 mm front and 220 mm rear disc brakes enhance overall safety.
Hero MotoCorp is set to roll out a multi-media communication campaign for Xtreme Sports. Based on Xtreme’s positioning – ‘Live off the edge’, the exciting campaign will feature Hero’s brand ambassador and reigning heartthrob of Hindi cinema Ranbir Kapoor. The campaign will premier on television and then be taken on other platforms including print and social media.