image003Flipkart, India’s largest e-commerce marketplace opened its newest warehouse at Dadri, UP, taking the total warehouse strength across India to 14, and throwing its focus on the Hindi heartland.

Typically, most of the ecommerce volumes in India come from the South and West, with the North and East lagging slightly.

As a result, most of the delivery centers and warehouses of big firms are in places like Bangalore, Thane and so on.

Spread across 30,000 square feet, the Dadri facility will provide customers in Uttar Pradesh with access to large selection of product categories including large categories like TV, refrigerator, washing machine, microwave, A/C that were unavailable earlier, Flipkart said.

It will also supply to NOIDA, which is part of the 9 districts that will be served by this new delivery center.

“The warehouse has been set-up to cater to increased consumer demand from the region and to serve the customers with larger selection of brand and products, enabling quicker deliveries,” Flipkart said.

Western Uttar Pradesh, even if educationally not as advanced as the South of India, is a high-income area due to strong agricultural income.

“The facility currently provides mobile and mobile accessories, camera and camera accessories, books, footwear, computers and computer accessories and white goods,” it said.

Flipkart will soon start offering large sports and fitness products and hardlines category products like treadmills, gym cycles, home ladder, gas stove, iron board, cloth dryer and other products, to its customers in UP

Speaking on the occasion, Binny Bansal, COO & Co-founder, Flipkart, said, “This new warehouse will immensely benefit our customers in Uttar Pradesh, by providing them with a larger selection of goods and categories they wish for and make their shopping a seamless experience. Over the last 2 years, we have instituted several initiatives that demonstrate our ability to provide maximum offerings to our customer base in UP.”

The new warehouse, equipped with both inbound and outbound activities, will service the key regions in UP from Noida to Lucknow and Gorakhpur. In the last 2 years, since Flipkart opened its first warehouse in Dasna in UP, it has seen a large growth potential in the region. Categories like electronics, lifestyle and home products are the most popular and seek a huge demand from across the state.

A dedicated team of experts will be present at the warehouse for training purposes and ensuring smooth functioning of the facility.

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