Shoppers Stop, one of India’s oldest organized retailer, has tied up with Snapdeal, One of India’s largest online marketplaces, to sell its merchandise through a flagship Shoppers Stop store on the online portal.
“This partnership will leverage Shoppers Stop’s unparalleled brand assortment and Snapdeal’s pan India reach to create a superlative and holistic omni-channel retail experience for consumers across the country,” the companies said.
The Shoppers Stop store on Snapdeal will be curated keeping in mind the finer nuances of the Shoppers Stop brand, the companies said.
“The layout of the brand store will be customized to offer the signature world-class Shoppers Stop shopping experience to users. The flagship Shoppers Stop store on Snapdeal will feature a wide array of brands and products across various fashion categories like apparel, footwear and accessories. The brand store will enable Shoppers Stop to manage their product selection, promotions and launches as per their need/requirement and basis the analytics shared by Snapdeal.”
The tie-up comes in the wake of the company’s decor unit, HomeStop, tying up with Flipkart.
Customers ordering from Shoppers Stop brand store on Snapdeal will be able to pick up the ordered products or get the same delivered from the nearest Shoppers Stop store. As a pilot, this facility will be launched first in North India. This will extend to other regions of the country over the next 12 months.
Increasingly, the online-retailers are trying to bring an offline aspect for their services. Flipkart, for example, recently announced that it is setting up ‘experience centers’ for its products across the country.
Under the tie-up announced today, consumers will also be able to exchange or return the products bought on the Shoppers Stop brand store on Snapdeal at any of the 74 Shoppers Stop stores across 35 cities.
“This partnership marks a strong beginning of the bright future for online and offline retail collaboration in India,” said Kunal Bahl, Co-Founder & CEO, Snapdeal.
“By bringing the best of online and offline shopping experience to consumers we are confident of delivering great value to consumers across the country while offering them a world class shopping experience. In addition, we will offer our strong presence across 5000+ cities and towns to further expand Shoppers Stop’s reach by adding newer geographies of the country.”
Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “In line with our omni-channel retail vision for the company, we have embarked on this first-of-its-kind journey with Snapdeal to strengthen our presence in the marketplace channel. In addition to our own shopping site www.shoppersstop.com, online shoppers will now have the opportunity to also experience Shoppers Stop in the marketplace arena via our exclusive e-store on Snapdeal. We plan to introduce additional features such as ‘Click & Collect’, and ‘Ship from Store’, etc. in the next phase. Overall, this alliance with Snapdeal will give a significant fillip to the growth of our omni-channel business.”