HOME > CONSUMER > OPPO hopes to sell 1.5 mln units in India, changes CEO

OPPO hopes to sell 1.5 mln units in India, changes CEO

oppoOPPO, a China-based smartphone brand, has changed its India CEO, and said it has sold around 400,000 phones in India since its entry last year.

It also said it is targeting to sell 1.5 million units in 2015.

The company has been among the most aggressive in terms of expenditure on promotions, hoardings and so on over the past one year. However, the company does not play the low-margin, high volume game like its competitors and fellow Chinese brands Xiaomi, Huawei, Phicomm, Lenovo, Meizu and OnePlus. For example, a single model of Lenovo, the K3 Note, has sold an estimated 400,000 units in about six weeks.

As a result, OPPO, Vivo and Gionee do not create the same level of excitement and buzz among customers as the other Chinese brands. However, when it comes to on-the-ground presence, these brands are arguably better represented than the others.

OPPO said it was appointing Mike Wang as the new India CEO effective from 18th August, 2015. He is joining after doing in-depth research into the South Asian markets for a year, OPPO said.

“Mike has nearly two decades of experience in mobile handset industry and brings with him a wealth of management and leadership expertise.”

Mike joined OPPO in 2005 in its initial years and has held a wide range of leadership positions across South-East Asian markets.

“Indian mobile market is growing exponentially and is the top priority in our expansion plans for South Asia region this year,” Wang said.

Mike replaces Tom Lu who was CEO since the company’s entry into India. Tom was key to the company’s expanding their footprint in India market.

OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets in India.

OPPO India is speeding up sales and service network and expects a fair growth and a bigger share of the market in the times to come.

It has plans to expand more service centers this year. As of now, OPPO has 120 service centers across India and are targeting to open 200 service centres by end of 2015.

Follow ULTRA.news
Samsung loses title of India’s No.1 smartphone seller to Chinese vendor China's BBK Electronics, which sells its smartphones under brands such as Oppo, Vivo and OnePlus, has emerged as the top smartphone seller in India, dislodging Samsung which had been on top for six years.Samsung, however, continues to be the top feature-phone brand in the cou...
INFOSYS Board Backs Vishal Sikka, criticizes Murthy Infosys Ltd director board today came out strongly in support of ex-CEO Vishal Sikka and issued a strong rebuttal to a letter released by Infosys founder Narayana Murthy.Earlier in the day, Murthy was scathing in his review of the actions taken by the company and its board in...
WATCH LIVE: Vishal Sikka Press Conference on Resignation from Infosys Infosys co-chairman Ravi Venkatesan today assured investors and employees of Infosys that the changes brought about by Vishal Sikka will not be rolled back or lost with the exit of the CEO.Venkatesan was speaking at the press conference organized by the company to address wor...
FULL TEXT: Vishal Sikka’s resignation letter to Infosys board Vishal Sikka, the SAP-veteran who took over as the CEO of Infosys four years ago, has put in his papers after continuing differences of opinion with some of the key shareholders. He will, however, continue as the vice chairman of the company.He also wrote a long letter to the...
Xiaomi sells half a crore Redmi Note 4 so far Even as attempts are made to lower the consumption of Chinese products in India by a section of the population, Xiaomi said it has sold 50 lakh units of Redmi Note 4 smartphone in India in six months.A total of 100 mln smartphones are expected to sell in India in 2017, and go...
Former HUL Vice Chairman joins Infosys board Infosys said it appointed Unilever veteran D Sundaram as an independent director.He is currently the Vice Chairman and MD of TVS Capital Funds Ltd."He joined Unilever Group in 1975 and served in various leadership capacities in Unilever Group in a career spanning over 34 ...
SN Subrahmanyan takes over as Larsen & Toubro CEO Larsen & Toubro Deputy Managing Director and President S.N. Subrahmanyan has taken over as CEO and Managing Director with effect from today.SN SubrahmanyanHe has been on the company's board since 2011 and was named the new CEO in April this year.At the meeting on Apr...
Xiaomi to launch Redmi Note 4X in India this Friday? Chinese smartphone maker Xiaomi indicated that it is going to launch the Redmi Note 4X, the slightly modified version of the 'non-X' model, in India on Friday.64 GB Redmi 4XIt released a teaser video indicating the launch (see below).The model was launched in China i...
Samsung Galaxy J2 beats Redmi Note 3 & 4 as most popular smartphone in India Samsung J2 is the most widely used smartphone in IndiaThe humble Samsung Galaxy J2, launched two years ago, is the most widely used smartphone in India, beating hot-selling models like Xiaomi Redmi Note 3 & 4 CyberMedia Research said.Samsung J2 is the most widely used smartp...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
Snapdeal appoints Jason Kothari as CEO of Freecharge, commits funds E-commerce firm Snapdeal said it has appointed former housing.com CEO Jason Kothari as the Chief Executive Officer of its wallet service FreeCharge at a time when competition in the mobile payments space is at an all-time high.Contrary to rumors of a cash crunch, Snapdeal sai...
ViVo, Oppo, Xiaomi need cheaper smartphone models to grow in India in 2017 China's LOVE brands -- Lenovo, Oppo, Vivo and Xiaomi -- will have to introduce cheaper models in 2017 to continue their strong growth in India, CyberMedia Research said in a report.The reason? India's replacement and upgrade market -- Rs 10,000-13,000 -- will no longer be...
Wipro’s TK Kurien steps down earlier than expected After TCS' Chandrasekaran, it is the turn of Wipro's former CEO and current executive vice chairman TK Kurien to retire. He was expected to step down in March.He will step down at the end of this month, a year after he was moved out of the CEO position.“TK and Abid ha...
N Ganapathy Subramaniam appointed new TCS COO COO N Ganapathy SubramanianTata Consultancy Services said it made two appointments in the wake of the departure of Chief Executive officer N Chandrasekaran: N. Ganapathy Subramaniam, elder brother of outgoing CEO Chandrasekaran, has been appointed as the chief operating offi...
Suneel M Advani to take over as Chairman of Blue Star Air conditioning giant Blue Star Ltd said its Vice Chairman Suneel M Advani will be elevated as the Chairman of the company from 1st December.The current Chairman Ashok M Advani who will turn 75 on November 17 will retire after 47 years of service and will be re-designated as...
Vinod Sawhny resigns as Reliance Communications CEO ahead of Aircel merger looms Reliance Communications said its CEO Vinod Sawhny resigned  with immediate effect for personal reasons."We wish to inform you that the Company has accepted request of Mr. Vinod Sawhny to step down as Chief Executive Officer of the Company with effect from September 30, 2016 t...
Huawei starts manufacturing Honor phones in India China-based Huawei said it will start to manufacture smartphones in India in collaboration with leading Sketch-to-Scale solutions provider, Flex, in October. Starting from first week of October 2016, the Flex manufacturing plant in Chennai will manufacture one of the Honor s...
Jet Airways promotes Jayaraj Shanmugam as Chief Commercial Officer Jet Airways promoted Jayaraj Shanmugam as its Chief Commercial Officer.Since joining Jet Airways’ in mid-2015 and as Sr. Vice President of Products & Services, Shanmugam has been instrumental in sharpening the organization’s focus towards delivering superior guest engagem...
Lava launches 5.5 inch, 1 GB VoLTE phone at Rs 7,349 LAVA International Limited, an Indian multi-national company in the mobile handset industry, launched its new product LAVA X28 with 5.5” HD screen, priced at Rs 7,349.LAVA X28 specifications includes 4G VoLTE connectivity and latest Android 6.0 Marshmallow operating system....
Oppo to manufacture OnePlus 3 in India? Oppo, the Chinese smartphone giant, looks set to start manufacturing OnePlus 3 in India, according to an industry source.Oppo is the former employer of OnePlus founder Pete Lau, and investment company Oppo Electronic was disclosed to be a shareholder in OnePlus.At presen...
Anil Ambani’s son Jai Anmol to be appointed Executive Director of Reliance Capital Reliance Capital, the financial services arm of Reliance Anil ambani Group today appointed Jai Anmol Ambani, elder son of Anil Ambani to the companyś board and said he will be appointed as full time Executive Director at the companyś annual general meeting.Jai had first j...
Bank of Baroda appoints Ashok Kumar Garg as Executive Director Bank of Baroda appointed Ashok Kumar Garg as their new Executive Director on tuesday. He was General Manager at the bank.He has experience of 37 years in various banking fields in India as well as overseas, the company said.Garg is a Master of Commerce degree with additio...
Oppo F1 Plus, with AMOLED display & 4 GB RAM, takes on Xiaomi Mi5 Sometimes, competition can come from unexpected quarters, and that is what's up with Xiaomi's Mi5 smartphone.The device, considered unbeatable in terms of value, caused some consternation among fans when it was priced at Rs 24,999 -- the highest ever price for any Xiaomi devi...
Jet Airways CFO Agarwal to be acting CEO Jet Airways’ Chief Financial Officer, Amit Agarwal is taking on the responsibility as Acting Chief Executive Officer effective March 1, 2016, the company said.He will function as Acting Chief Executive Officer in addition to his responsibilities as CFO of the Company, til...
Infosys board member resigns for personal reasons Infosys said one of its board members has resigned for personal reasons.Carol M. Browner was an independent director of the company. She has served as director of the White House Office of Energy and Climate Change Policy in the Obama administration from 2009 to 2011.She...