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Ford EcoSport the star of February auto sales so far, Honda awaited

With Honda yet to report its car sales numbers for February, it was clearly Ford which led the industry in terms of sales growth during the month.

Tata Motors, on the other hand, was the worst hit, with sales falling 35%.

Powered by the EcoSports, which was launched late last last year, Ford reported a 69% increase in shipments in India. Exports of Ford cars from India doubled.

It must be noted that Honda has also been having blazing sales due to the launch of its new City sedan, with January sales being nearly three times the number reported a year ago.

MARUTI SUZUKI

Car market leader Maruti Suzuki India Limited sold a total of 109,104 units in February 2014. This includes 9,346 units of exports.

Domestic Sales during February 2014 was 99,758 (v/s 97,955 in February 2013).

Category

Models

February

Till February

April’12 – March’13

2014

2013

% Change

2013-14

2012-13

% Change

A: Mini

M800, Alto, A-Star, WagonR

37342

41311

-9.60%

395947

384522

3.00%

429569

A: Compact

Swift, Estilo, Ritz, Celerio

28672

24021

19.40%

224423

229434

-2.20%

255302

A:Super Comp

Dzire

18353

18316

0.20%

180448

149493

20.70%

169571

A: Mid-Size

SX4

228

215

6.00%

3618

5804

-37.70%

6707

A: Executive

Kizashi

0

2

-100.00%

1

188

-99.50%

188

Total A: Passenger Cars

84595

83865

0.90%

804437

769441

4.50%

861337

B: Utility vehicles

Gypsy, Grand Vitara,Ertiga

5231

5957

-12.20%

54620

72704

-24.90%

79192

C: Vans

Omni, Eeco

9932

8133

22.10%

92363

101011

-8.60%

110517

Total Domestic

99758

97955

1.80%

951420

943156

0.90%

1051046

Total Export

9346

11612

-19.50%

90271

108341

-16.70%

120388

Total Sales (Domestic + Export) 

109104

109567

-0.40%

1041691

1051497

-0.90%

1171434

TOYOTA

Toyota Kirloskar Motor (TKM) sold 11,284 units in Feb 2014 compared to 13,979 units in Feb 2013. The company exported 1,184 units of Etios series last month.

In the domestic market TKM sold 10,100 units in Feb 2014 as compared to 12,756 units in Feb 2013.

Mr. N Raja, Senior Vice – President, Sales and Marketing said The excise duty cut was a welcome step taken by the Govt to revive sale. However, other factors like high interest rate, falling rupee and unstable fuel pricing still loom large in the market.”

TVS MOTORS

TVS Motor Company recorded an increase of 7% in total sales registering 177,662 units in the month of February 2014 against 165,696 units recorded in the month of February 2013.

During the month, TVS Motor Company reduced prices between Rs. 850 and Rs. 3,500 across its product range, having passed on the entire benefit of the recently announced excise duty reduction to its customers.

Exports The company’s total exports grew by 31% with sales increasing from 21,896 units in the month of February 2013 to 28,782 units in February 2014. Two wheeler exports registered a growth of 26% with sales increasing from 18,095 units in February 2013 to 22,713 units in February 2014.

Two Wheeler Total two wheeler sales increased by 6% from 160,895 units recorded in February 2013 to 170,293 units in February 2014. Domestic two wheeler sales registered a growth of 3% increasing from 142,800 units in February 2013 to 147,580 units in February 2014.

Scooters sales grew by 37% increasing from 30,611 units in February 2013 to 41,990 units in February 2014. Motorcycles sales grew by 3% increasing from 60,985 units in the month of February 2013 to 62,762 units in February 2014.

Three Wheeler Three wheeler sales of the company registered an increase of 53%, growing from 4,801 units in February 2013 to 7,369 units in February 2014.

FORD MOTORS INDIA

Ford India continued its 2014 momentum in February, selling 12,253 vehicles in combined domestic wholesales and exports, up 69 percent from 7,253 vehicles in the same period last year. Ford had launched the very popular EcoSport late last year.

Domestic sales in February strongly contributed and grew by 51% with 6,799 units from 4,490 units a year earlier as demand for Fords products continued to remain steady this month.

New pricing and features of Ford Classic and Wi-Fi capability on the Ford Figo have received an encouraging response from customers, alongside continued demand for the all-new Ford EcoSport, Ford India said. The recent reductions in excise duty should provide a positive message to customers and encourage them to make the most of the outstanding value being offered on our smart, safe and fuel efficient products, said Vinay Piparsania, executive director of Marketing, Sales and Service.

Ford India further strengthened its position as a world class manufacturing hub with the export debut of its Chennai-built EcoSport to mature markets in Europe. In February, Ford Indias exports almost doubled to 5,454 vehicles, up from 2,763 units exported last February.

In the month of February, Ford India opened several new outlets across multiple cities, reaching far and wide across the country, with 304 sales and service touch points in 164 cities. Ford also added two new Quick Lane Service centres at Nashik and Kochi.

With the expansion of our sales and service footprint, the Ford brand will be accessible to more customers, the company said. “With 40 percent of facilities being in tier 2 to tier 4 markets, we are committed to enhance the customer brand and ownership experience with every step,” the company said.

TATA MOTORS

Tata Motors total sales (including exports) of Tata commercial and passenger vehicles in February 2014 were 39,951 vehicles, down 35%. The companys domestic sales of Tata commercial and passenger vehicles for February 2014 were 35,315, down from 58,002 a year ago, a fall of nearly 40%.

Cumulative sales (including exports) for the company for the fiscal were 515,511 nos.

The companys sales of commercial vehicles in February 2014 in the domestic market were 23,990 nos., LCV sales were 14,881 nos., while M&HCV sales stood at 9,109 nos.

Cumulative sales of commercial vehicles in the domestic market for the fiscal were 344,992 nos. Cumulative LCV sales were 247,179 nos., while M&HCV sales stood at 97,813 units.

Sales of passenger vehicles for February 2014 were at 11,325 nos. Sales of the Nano/ Indica/ Indigo range in February 2014 were 9,026 nos. The Sumo/ Safari/ Aria/ Venture range sales were 2,299 nos.

Cumulative sales of passenger vehicles were 125,815 nos. Cumulative sales of the Nano/ Indica/ Indigo range were at 97,426 nos. Cumulative sales of the Sumo/Safari/ Aria/ Venture range were 28,389 nos.

The company’s sales from exports were 4,636 nos., in February 2014. Cumulative sales from exports for the fiscal were 44,704 nos.

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