HOME > BUSINESS > Delhi most advanced in online shopping, Flipkart most popular – Survey

Delhi most advanced in online shopping, Flipkart most popular – Survey

As per a new survey by industry association Assocham, 67% of Delhiites prefer shopping online while 23% prefer to shop in traditional markets like Sarojini Nagar, Lajpat Nagar, Karol Bagh, Janpath, Paharganj, Sadar Bazar and Chandni Chowk.


Around 7% of respondents said they prefer to visit a mall for their shopping needs while 3% said they prefer shopping at specialty stores, the survey stated. In comparison, only 50% of Bangaloreans prefer online shopping.

Likewise, Mumbaikars share was 55-60% in the last year, which might go up another 60-65% in 2014-15.

Most products bought & sold off through online comprise electronic gadgets (58%), books (42%), gift articles (41%), railway tickets (39%), accessories apparel (36%), apparel (36%), computer and peripherals (33%), airline tickets (29%), music (24%), movies tickets (26%), hotel rooms (20%), magazine (19%), home tools and products (16%), home appliances (16%), toys (16%), jewelry (15%), beauty products (12%), health and fitness products (12%), apparel gift certificates( 10%) and sporting goods (7%), adds the survey.

Besides electronics gadgets, categories like apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes, baby products have witnessed a significant upward movement in last one year, adds the paper.

Online music sales and movies are the highest e-sale in the Kolkata. Similarly, Ahemdabad share is 50-52% for books, electronic gadgets, accessories, apparel, gifts, computer peripherals, movies, hotel booking, home appliances, movie tickets, health & fitness products and apparel gift certificates in 2013-14 will touch the 50-55% in 2014-15.

Among the above age segments, 18-25 years of age group has been the fastest growing age segment online with user growth being contributed by both male and female segments. The top 5 popular categories accessed online are social networking, online portals, search, entertainment and news sites, adds the ASSOCHAM paper.

The survey highlights that 35% of regular shoppers are in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60. 65% of Online Shoppers are male as against 35% female.

Delhiites recorded 67% rise in online trends over the regular shopping than last year (58%) with available deals online than in brick and mortar, advantage of free shipping, eliminating crowding with a “click” option..

As per the ASSOCHAM recent findings, Delhiites (67%) have left behind all other cities in India shopping online. While Mumbaikars (60%) ranks second, Ahemdabad (52%) ranks third and Bangalore (50%) ranks fourth in their preference for online shopping in the survey, for which around 3,500 shoppers in Delhi, Mumbai, Chennai, Bangalore, Lucknow, Ahemdabad, Kolkata, Dehradun among other cities were interviewed.

“The challenges of worsening automotive traffic, rising fuel prices and the increased difficulty of time management in modern families have made going to the mall a planned activity which nobody has as much time for anymore”, said Mr. D S Rawat, Secretary General ASSOCHAM while releasing the paper.

ASSOCHAM paper further highlighted, in India roughly 20-25% of their total sales are being generated by mobile devices and tablets, increased by 10-15% than the last year and also likely to continue upwards.

Mr. Rawat said, India’s e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $16 billion in 2013 and is expected to touch whopping $56 billion by 2023 which will be 6.5% of the total retail market.

The reasons for online shoppers number multiplying are because of factors such as home delivery which saves time, secondly ’24×7′ hours shopping with ease and availability factors for product comparisons.

Nearly 76% of the respondents said, “It is much easier from the comfort of your own desk or even from your smartphone or tablet to type out a search phrase and click “buy” than have to undergo a mall excursion.

As per the survey, majority of the respondents are working and shopping at the same time between 12 noon and 4 pm on a working day. More than half the sales of web-stores come on Tuesdays, Wednesdays and Thursdays and dips on weekends, when buyers head to brick-and-mortar stores in malls instead. Besides, weekdays are busy for shopping online, while weekend traffic drops by 10-12%, particularly on long weekends like this one, adds the survey.

Nearly 55% respondents said, they ordered around lunch time and during office closing hours. “People are done with the day’s work and use the last hour to browse and buy from shopping sites, while on weekends, sales in retail outlets are higher”, points out the survey.

Most e-commerce companies are targeting 40% revenue from mobile sales in 2015. There is no denying that Indian e-commerce market is growing well as proved by the investments announced over the past two days, said Mr. Rawat.

Having close to 15% of internet penetration in India throws a very big opportunity for online retailers to grow and expand as future of internet seems very bright. Getting new users, more sales and making “million dollars story is not limited to US now”, added Mr. Rawat while releasing the paper.

Mr. Rawat further said, “Customer behaviour is changing dramatically. People are not only using the Web to book air tickets and movie tickets but also do not hesitate in placing orders for mobiles, laptops and other consumer electronics and home appliances,” adds the survey.

Top reasons given by shoppers in buying through Internet:

– Safety Reasons
– Saves time and efforts
– Convenience of shopping at home
– Wide variety / range of products are available
– Good discounts / lower prices
– Get detailed information of the product
– You can compare various models / brands
– An insight into some of the problems stated by customers

The Top Ten Players in Indian E-commerce Market are:

• Flipkart
• Amazon India
• Myntra
• Shopclues
• Dominos
• freecharge
• Jabong
• Tradus
• eBay India
• Snapdeal

Follow ULTRA.news
Adani to enter e-commerce with grocery app ‘Fortune Online’ Adani Wilmar, the company that markets 'Fortune' brand of food products in India, is all set to enter the online grocery sales business with a new e-commerce portal and app called 'Fortune Online'.The company has hired Ahmedabad-based Infibeam to set up an app for the same. ...
Tata enters cafe business with first store in Bangalore Tata Global Beverages, the world’s second largest tea company, said it is evaluating the possibility of entering the cafe business and has launched its first pilot outlet at Indira Nagar in Bangalore.Tata also has a JV with Starbucks in IndiaThe outlet, called 'Tata Cha'...
Reliance, Essar triple petrol outlets in 2 yr, continue to expand fast – India Ratings Private players such as Reliance Industries and Essar -- owned by Russia's Rosneft -- have tripled the number of petrol and diesel outlets in India in the last two years, and could double their market share by implementing their ongoing expansion plans, India Ratings said.Fro...
PC Jeweller signs Akshay Kumar, Twinkle Khanna for pan-India expansion PC Jeweller, the Delhi-based jewellery chain, said it signed up Bollywood stars Akshay Kumar and Twinkle Khanna as it gets ready for a pan-India expansion.The brand, which started 12 years ago with a single shop in Karol Bagh in New Delhi, today has close to 80 outlets. Most...
Future Retail to pay Rs 500 cr in stock, 155 cr cash for Hypercity Future Retail will pay most of the cost of its proposed Hypercity acquisition by issuing new shares, and only about a fourth will be paid in cash.The deal will put even more distance between Future, which operates chains such as Big Bazaar and Central, and other players in I...
Flipkart sales double this year on Big Billion Days Flipkart, one of India's top two online market places, said it saw twice as much business as part of its Big Billion Day Sale this year compared to the last.The company said it added over 3000 sellers to Flipkart Millionaire Club in a span of just five days of TBBD sale. The...
Maruti Suzuki to rebrand its car showroom network in India After introducing a separate showroom network for its higher-end cars by the name of NEXA, India's largest carmaker Maruti Suzuki said it will not overhaul, transform and rebrand its remaining car showrooms in the country.The Company targets to set up over 80 showrooms under ...
Yes Bank launches impulse buying app ‘Tap To Shop’ Trying to differentiate itself from regular ecommerce websites and apps, Yes Bank has launched an impulse buying app known as Tap To Shop.Unlike regular online shopping apps, Tap To Shop will be focused exclusively on delivering deals that are not available at most times. The...
SpiceJet enters offline retail, offers free tickets to Goa, Bangkok Airline SpiceJet said it has opened its first physical store under its new ‘SpiceStyle’ retail brand at Galleria Mall in Gurgaon, near Delhi.The launch of its first physical store marks SpiceStyle’s entry into the offline segment besides its ecommerce portal and a brand sto...
SpiceJet enters e-commerce business with Amazon SpiceJet, arguably the most aggressive low-cost carrier in India, has entered the e-commerce business with a new venture named 'SpiceStyle!' and also tied up with online giant Amazon.SpiceStyle.com mostly offers fashion itemsProducts from the company will be available vi...
Honda Motorcycle to open 53 second-hand shops in India this year Encouraged by a strong response, Honda Motorcycle & Scooter India said today it was advancing its roll-out target for its 'Best Deal' second-hand motorcycle chain in India.The company said it would add another 50 such pre-owned motorcycle shops in India in the remaining nine...
V2 Retail sees organized sector share tripling to 24% in three years V2 Retail, formerly known as Vishal Retail, said it expects organized retail in India to grow a strong pace in the next three years to increase its share of the overall market to 24% by 2020.At present, the share of organized retail -- mostly super markets and hyper markets,...
Pantel’s Vijender Singh buys Den Snapdeal home shopping channel Den Networks said it sold its home shopping channel to Pimex Broadcast Private Limited based in Noida.Den entered the business under a joint venture with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, two years ago."The name of DEN and Snap deal wi...
Will OnePlus 3 from Flipkart get warranty support from manufacturer? OnePlus 3, arguably the most successful premium phone of 2016 in India, may not get warranty support from the manufacturer if purchased from Flipkart, going by a statement by the company.The company issued a statement that seemed to suggest that Flipkart's sale of the mod...
After pumps, Bata stores to provide cash withdrawal The story has been withdrawn by the company.
Shoppers Stop opens new MAC outlet in Malad, Mumbai Retailer Shoppers Stop Ltd. said it has opened one ´M.A.C´ branded outlet at at Inorbit Mall in Malad, Mumbai.With the opening of this store the company now has 41 M.A.C stores under its operations.Shoppers Stop is an Indian retailing company promoted by the K Raheja Corp...
Card payments slow as people start swiping more after Demonetization Swiping a debit or credit card at the local grocery store or supermarket is supposed to be the best way to beat the demonetization blues, but going by social media feedback, these networks are getting overloaded as well.In fact, our own staff have found that they have had to ...
Kerala merchant’s union strike against black-money currency move Kerala's merchants and traders union has asked its members to shut all shops from Tuesday to protest the Center's decision to swap currency notes to control black money.The central government has withdrawn existing 500 and 1000 rupee notes and asked everyone holding the same ...
Crossword opens at Viviana Mall, Mumbai Viviana Mall, one of the leading retail malls in Mumbai Metropolitan Region, said the bookstore Crosswors has opened its 1800 sq ft store in the mall.Crossword currently has 94 stores (50 own stores and 44 Franchised stores) spread in different cities across India. It is a wh...
Shutters down on two Shoppers Stop, one Hypercity outlets Shoppers Stop Ltd said it is closing down its two stores at Inorbit mall at Pune and Nirmal Lifestyle at Mulund due to the decrease in business and low profitability.“The sales during last financial year from the store at Inorbit mall was Rs 2,491.20 lacs, which was 0.66% of ...