Tata Motors said it had appointed Mayank Pareek as President, Passenger Vehicle Business Unit (PVBU). He will join the company on 1st October, 2014 and will take over from Mr. Ranjit Yadav, who will now head the International Business for Passenger & Commercial vehicles.

Tata Motors has seen its presence in the car market erode steadily over the past few years as brands like Indica, Aria and Sumo lost a lot of their initial luster. It has recently launched a new brand, Zest, which it hopes will script a turnaround for the company in India.

As the President, PVBU, Pareek would be responsible for steering the passenger vehicle business. He will also be a member of the Corporate Steering Committee. His extensive experience in the passenger car market will play a significant role in harnessing Tata Motors growth potential to help position the company as one of the leading passenger car manufacturers in India.

Mr. Pareek comes with over two decades of experience with Maruti Suzuki India Limited (MSIL). His last role was as the Chief Operating Officer, wherein he was heading the Marketing & Sales vertical that included Domestic Marketing and Sales, Dealer Development, Product Development, Used Car Business, Outbound Logistics, Spare Parts and Accessories, After Market Services and International Marketing & Sales. He was also member of MSIL Management Committee, and a permanent invitee to the MSIL Board.

He began his career in 1982 with BHEL and worked in the manufacturing function and joined Maruti Udyog in 1991. Initially, he was responsible for sales in the North region and subsequently managed dealer development. During his tenure with Maruti, he also led new strategic initiatives like Leasing, Financing and Used Car Business.

Pareek has a Post Graduate Diploma in Business Management from Indian Institute of Management, Bangalore and a Bachelor of Engineering Degree from Indian Institute of Technology, BHU.

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