Bajaj Auto’s has launched “Mission Vikrant 1971” to search for the 1300 officers and sailors that served on India’s first iconic aircraft carrier during the 1971 Indo-Pak war.
“Mission Vikrant 1971, is a digital initiative to identify and share details of these war heroes that served on the INS Vikrant and preserve their stories for posterity,” the company, which has a dedicated ‘V for Vikrant’ line-up of bikes, said. Bajaj V, which is made of the metal of INS Vikrant.
INS Vikrant was commissioned as the first aircraft carrier of the Indian Navy and played a key role in enforcing the naval blockade on East Pakistan during the Indo-Pakistan War of 1971.
“Mission Vikrant 1971.. is the biggest ever countrywide search for the 1971 Vikrant war vetrans,”said Mr Sumeet Narang Vice President Marketing Bajaj Auto Ltd. “The campaign is unique as it will use digital and social media to urge every Indian to help in the search.”