HOME > CONSUMER > APPS > Myntra distances itself from controversial Krishna poster

Myntra distances itself from controversial Krishna poster

peaceOnline shopping site Myntra.com distanced itself from a controversial poster of Lord Krishna showing him ordering clothes from the retailer as Draupadi was being disrobed.

Taking off from the Mahabharata epic, the poster depcits Krishna searching for ‘extra long sarees’ as Dushasana peels off Draupadi’s clothes.

According to the epic, Draupadi was pawned by her husbands in a game of dice. Her husbands lost the bet and she was left to be publicly insulted by the winners led Duryodhan as they stood by.

According to the Bharata, she was however rescued by Lord Krishna, who supplied her endless reams of cloth to save her honor.

The Myntra poster — an attempt at a humorous interpretation of the event — however was not appreciated by many people on Twitter.

The poster was created by Scroll Droll, a new generation social media oriented content company. Soon after Scroll Droll published the image, #BoycottMyntra started trending on Twitter. It had over 9,400 tweets and was at No.8 on the list of most tweeted hashtags on the social media website today.

Following the mass #BoycoottMyntra tag, Myntra reached out to people on twitter saying it was not involved in the creation of the poster.

“We did not create this artwork nor do we endorse this,” Myntra tweeted. “This creative was done and posted by a third party ScrollDroll without our knowledge or approval.”

Myntra also retweeted an apology from Scroll Droll which said: “We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly.”

Myntra also said they are pursuing legal action against them for using its brand.

This is not the first time religious believers have felt offended by posters and advertisements featuring divine figures.

Earlier this year, Indian captain MS Dhoni was issued a non-bailable arrest warrant in a case filed by a VHP activist against him after a magazine portrayed him as Vishnu with the tag ‘God of Big Deals’.

Myntra’s rival Snapdeal also ran into trouble with supporters of the ruling Bharatiya Janata Party after its brand ambassador Amir Khan said there was rising fear of intolerance in India.

Follow ULTRA.news
Supreme Court lifts ban on Padmavat in all states The Supreme Court has lifted the bans imposed by certain state governments like Gujarat and Haryana on the movie Padmavat and said the movie will screen across India next week. The movie is set to release on Jan 25. The court said it was the responsibility of the state gove...
Aadhaar Face Recognition to help Govt identify people using only a camera Going by indications from the Unique ID Authority of India, Aadhaar numbers could soon be linked to people's images, allowing the government and corporations to identify people from their photographs and videos. "UIDAI introduces yet another landmark technology for authentica...
Islamist protesters shut down anti-superstition event in Kerala The Organizers' Protest Organizers said they were forced to cancel an event against superstitions and miracles in Kerala after members of the Social Democratic Party of India (SDPI), the political wing of the Popular Front of India, threatened to "level" those behind the even...
Govt schools in India get Supreme Court notice for forcing students to pray The Supreme Court of India has issued notice to the center in a petition questioning the imposition of a prayer to be sung by all students of Central School network or Kendriva Vidyalayas. The petition was filed by Veenayak Shah of Madhya Pradesh. Shah pointed out that the...
Kerala businessman offers life-time job to accused in actress cyber-bullying case Parvathy | Twitter Joby George of Kerala-based Goodwill Entertainments has offered a 'lifetime' job in the UK, Australia, Dubai or India to the person who was arrested by the Kerala police yesterday for cyber-bullying an actress who criticized super star Mammootty. "If u c...
Nine years on, Delhi Airport runway still waiting for Shiv statue to move The Shiva statue next to the airport Authorities at Delhi International Airport have been waiting for nearly nine years for a religious trust to lower the height of a statue to make full use of one of Asia's longest runways. It was in 1989 that the Airport Authority had gi...
Indian Govt & Courts block close to 4,000 internet urls in 2016 & 2017 The central government blocked 1,791 urls -- websites or pages -- and the courts blocked another 2,133 urls in 2016 and 2017, the department of telecom said. This was in addition to around 4,700 child pornography websites that were blocked as part of a CBI investigation. A...
Radio Jockey steps down after supporting Muslim girls for dancing Radio Jockey Sooraj of 98.6 FM, a Malayalam Radio station in Qatar, has announced that he is stepping down from his role at the station following a social media outcry over his comments supporting three Muslim girls who danced publicly at an AIDS awareness function in Kerala. ...
Supreme Court refuses to stay Padmavati The Supreme Court again refused to stop the movie Padmavati, urging the Central Board of Film Certification to do its job. It rejected a public interest litigation today filed by a Delhi-based lawyer. "We are not going to prejudge the issue," said the court today. It poi...
Subramanian Swamy lashes out against threats to Deepika Padukone, Sanjay Leela Bhansali BJP leader Subramanian Swamy has come out strongly against right wing activists making violent threats against artists involved with the film Padmavati, saying that he could approach the courts if such threats continue. "In a democracy, everyone has the right to protest, but ...
Good Hindu women didn’t dance – Hindu Janajagruti Samiti on Padmavati Hindu Janajagruti Samiti, an online organization that aims to bring back ancient Hindu rules in India, said it "won't tolerate" mistakes in films, referring to errors in the film Padmavati. It did not specify what action it plans to take. Joining the protests by Rajput organi...
JNU students fined for cooking biryani in office after ABVP campaign The administration of the Jawaharlal Nehru University has fined its students Rs 6,000 for cooking and eating biryani in the administrative block during an overnight protest in June. The move, however, has taken a political turn as the action follows a campaign by the Akhil Bh...
Adani to enter e-commerce with grocery app ‘Fortune Online’ Adani Wilmar, the company that markets 'Fortune' brand of food products in India, is all set to enter the online grocery sales business with a new e-commerce portal and app called 'Fortune Online'. The company has hired Ahmedabad-based Infibeam to set up an app for the same. ...
Kerala Love Jihad: Ashokan says he’s not anti-Muslim Akhila and Ashokan (right) Ashokan Mani, who has accused the Popular Front of India of trying to kidnap his daughter into Syria, today said he had no problems with his daughter converting to Islam or marrying a Muslim. Ashokan, who has been asked by the Supreme Court to pr...
Love Jihad Case: Supreme Court wants Fadiya to speak The Supreme Court today asked the government to produce Fadiya, previously known as Akhila Ashokan, before Nov 27 in the controversial 'Love Jihad' case from Kerala. In the petition filed by Fadiya's ex-husband Shafeen Jahan, the court came to the conclusion that it would nee...
UP Madrasas to teach NCERT Science, Maths textbooks Madrasas in Uttar Pradesh state of India will soon start teaching from science and maths textbooks printed by the NCERT, deputy chief minister Dinesh Sharma said today. "Madrasas will teach using NCERT text books. The board has started preparations," Sharma said today. Sci...
Cognizant to beef up digital practice with acquisition of Zone Continuing the trend of IT outsourcing companies topping up their digital practice with targeted acquisitions, Cognizant said it agreed to acquire Zone, a digital agency specializing in customer experience, digital strategy, technology and content creation. The transaction i...
No decision on Sabarimala Temple Entry for women, referred to constitution bench Gender activists and others waiting for today's Supreme Court judgment on the entry of women into Kerala's Sabarimala temple were slightly disappointed today after the court refused to rule one way or the other, instead referring the matter to a constitutional bench. The benc...
Sex with wife below 18 years will now be rape – SC Police stop a child marriage in Purba Medinipur, West Bengal The Indian supreme court has held that sexual intercourse with a girl below the age of 18 years will automatically qualify as rape, even if the woman is the wife of the accused. At present, it is considered rape ...
High Court upholds Godhra train conviction, reduces sentence The Gujarat High Court has upheld the conviction of a special court that found 31 people to be involved in a conspiracy to commit the arson attack on the train. However, eleven death sentences were commuted to the life terms. The victims or the kins have been ordered to be co...