HOME > UNCLASSIFIED > Indian e-commerce worth Rs 21,000 cr – Gartner

Indian e-commerce worth Rs 21,000 cr – Gartner

The India eCommerce market will reach $6 billion in 2015, a 70 percent increase over 2014 revenue of $3.5 billion according to market research firm Gartner, Inc.

Digital commerce facilitates a purchasing transaction over the Web, and supports the creation and continuing development of an online relationship with a consumer or business customer across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels.

Among the leaders in Indian e-commerce are irctc.com, Flipkart, Amazon, Snapdeal and Jabong.com.

flipkart

“Digital commerce is at a nascent stage in India. However, India is one of the fastest-growing eCommerce markets in Asia/Pacific, “said Praveen Sengar, research director at Gartner.

“India represents a $3.5 billion market, growing at approximately 60-70 percent every year. It represents less than 4 percent of the total retail market. B2C eCommerce leads the market in India, while B2B is limited to organizations that drive online channels to integrate with their partners and distributors.”

Mobile commerce is finding increasing traction in mobile shopping, Gartner added.

Marketplaces, consumer product goods, and food and beverages companies have started investing in mobile commerce. However, less than 5 percent of total digital commerce happens through mobile. Mobile commerce will help organization skip the desktop wave with increasing penetration of affordable smart devices with connectivity and a rapidly growing ecosystem to engage customers on mobile. Thirty percent of traffic for eCommerce sites come from mobile and tablets.

“The digital commerce platform market is maturing; incumbent vendors are investing in building out their commerce platforms, and those in adjacent areas, such as search, order management and marketing — both through organic development and acquisition,” said Mr. Sengar. “Vendors are increasingly focused on execution and winning new customers, sometimes at the expense of articulating future vision. Merger and acquisition activity is increasing, resulting in fewer digital commerce platform options in the market, but also serving to extend the commerce platforms of the established vendors.”

Digital companies will expand investments in personalization, digital marketing, Web analytics and big data in order to stay competitive. India has approximately 200 million users on social networks, and it is an important channel to understand and engage with customers.

“Digital business means “co-opetition”; reaching new markets that will require working with competitors that offer marketplace sites and access to new customers, payment services to acquire global reach, or hosting services to achieve scalability and availability.”

No single deployment or licensing model will dominate the digital commerce market, and in Indian organizations will look at SaaS or open source platform- based digital commerce till the market matures and digital commerce revenue stabilize, it said.

Limited internet penetration, low digital commerce volume, multiple payment models (e.g., cash on delivery, credit card and wire transfers), logistics and fulfillment challenges, higher return rates and low average order value is putting pressure on the profitability and viability of B2C eCommerce businesses. The B2B model is leveraged to drive efficiency in the supply chain. The biggest challenge is getting the business digital commerce strategy right and adequate investments in people, process and technology to engage with customers across channels, which has been ignored by Indian enterprises so far.

Follow ULTRA.news
Vodafone offers 1GB/day for 84 days at Rs 509 Vodafone has unveiled five pan-India plans, the highlight of which is the new Rs 509 plan that gives 1 GB per day and unlimited calls for 84 days (12 weeks).The pack is priced only Rs 50 higher than the equivalent plan by Reliance Jio, which is priced at Rs 459.Before th...
Adani to enter e-commerce with grocery app ‘Fortune Online’ Adani Wilmar, the company that markets 'Fortune' brand of food products in India, is all set to enter the online grocery sales business with a new e-commerce portal and app called 'Fortune Online'.The company has hired Ahmedabad-based Infibeam to set up an app for the same. ...
Just Dial app downloaded 23,871 times every day; profit rises Online classifieds company Just Dial said its app was downloaded an average of 23,871 times per day during the three months ended September.This was nearly thrice the number of app downloads during the same three months of 2016, showing the impact of the company's TV campaig...
JIO Wallet Offers: Paytm, Amazon, PhonePe give cashback on 399 recharge Wallet players like Paytm, Mobikwik, PhonePe and AmazonPay have come up with cash back offers for Reliance Jio users who want to take advantage of the Rs 399 recharge scheme valid till today midnight.Last week, India's largest wireless Internet provider said anyone rechargin...
Flipkart sales double this year on Big Billion Days Flipkart, one of India's top two online market places, said it saw twice as much business as part of its Big Billion Day Sale this year compared to the last.The company said it added over 3000 sellers to Flipkart Millionaire Club in a span of just five days of TBBD sale. The...
FLIPKART BIG BILLION SALE: Bajaj Finance offers no-cost EMI Bajaj Finance will offer 'no cost EMI' schemes on over four lakh products during the Flipkart's 'Big Billion Days' sale that starts tomorrow and ends on Sunday to its existing customers."The existing EMI Card customer can transact on Flipkart without any processing fee or an...
WALLET BATTLE: ICICI Bank offers free cashback on Flipkart, Amazon, Reliance ICICI Bank is offering cash back of up to 10% for those who use its free Pockets prepaid payment card on platforms such as Flipkart, Amazon and Reliance Retail.Pockets prepaid card is a free card that is delivered to anyone who installs ICICI Bank's wallet app -- Pockets -- a...
India bitcoin law not ready yet – Finance Ministry Finance Minister Arun Jaitley said there was no law on the use of bitcoin and similar crypto currencies in India, and users of such currencies may not get recourse to legal remedies for any damage.However, Jaitely added that the government has set up a committee that is expec...
Yes Bank launches impulse buying app ‘Tap To Shop’ Trying to differentiate itself from regular ecommerce websites and apps, Yes Bank has launched an impulse buying app known as Tap To Shop.Unlike regular online shopping apps, Tap To Shop will be focused exclusively on delivering deals that are not available at most times. The...
Vodafone slashes 4G offer prices after Airtel, Idea reveal explosion of data Vodafone India renewed efforts to promote its cut-price voice and data offerings in recent days as the latest quarterly numbers from rivals Idea Cellular and Bharti Airtel suggested they had given out bigger discounts in the April-June period than anyone had expected.Earlier ...
BSNL halves 2Mbps unlimited plan to Rs 599 from 1,199 Faced with a slowdown due to the emergence of the pan-India competitor Reliance Jio, state-owned Bharat Sanchar Nigam Ltd has halved the price of its unlimited 2 Mbps DSL broadband plan to 599 per month.BSNL NEW UNLIMITED BROADBAND PLANThe player was earlier offering unl...
SpiceJet enters e-commerce business with Amazon SpiceJet, arguably the most aggressive low-cost carrier in India, has entered the e-commerce business with a new venture named 'SpiceStyle!' and also tied up with online giant Amazon.SpiceStyle.com mostly offers fashion itemsProducts from the company will be available vi...
TCS to create apps on Siemen’s IoT platform MindSphere Tata Consultancy Services said it will create applications on MindSphere, the cloud-based, open IoT operating system from Siemens.TCS CEO Rajesh GopinathanIoT stands for 'Internet of Things' and refers to connectivity between two machines over the Internet, with zero h...
Times Group introduces ‘exclusive’ content online for subscribers Times Group, India's largest media group, has taken a step towards what may eventually be a paid model for online news by introducing 'exclusive' content for registered users.For now, registration and membership is free. Users can sign in using their Facebook or Google ID...
Airtel Broadband to upgrade users to 40 Mbps V Fiber plans to beat Reliance Jio Locations of Airtel V Fiber servicesAirtel Broadband, India's second largest wired broadband service, will upgrade nearly all its DSL customers to its new 'V Fiber' vectorization technology that offers speeds of 40 Mbps, compared to 4-8 Mbps under the traditional ADSL 2 tech...
Telcos trying to create ‘caste system’ on Internet – IFF on Net Neutrality Telecom companies are trying to divide Internet traffic into different 'castes' and treat each of them differently and want to extract money from people who create apps, websites and other content, said Internet Freedom Foundation.The IFF was responding to suggestions given t...
Why Reliance Jio will keep data prices low for 2 years: Credit Suisse explains Wireless data prices in India, which crashed from Rs 250 per GB to about Rs 10 per GB after the entry of Reliance Jio, will continue to remain under pressure for at least two more years, said analyst firm Credit Suisse.That is the minimum amount of time that the new entrant w...
Telcos Change Tack as Net Neutrality Fight Enters Final Round in India A campaign by Internet Freedom FoundationIf you thought the fight over net neutrality was over with the sending of 1 mln emails to the TRAI two years ago, think again.The telecom service providers, who lost out that in the first round, are back. This time, however, their...
Investors starting to understand Mukesh Ambani’s telecom game – Angel Broking Investors are only now starting to realize the plan that Mukesh Ambani and his telecom brainchild, Reliance Jio, have put into practice, and are therefore driving stock prices of his company higher, said Angel Broking, a retail-only stock-broker.Reliance Industries share pric...
BSNL doubles data on 11 existing 3G plans to take on Reliance Jio BSNL, the public-owned telecom services provider, has increased the data allowance of more of its 3G plans, days after announcing two new tariff plans.Last week, the company has increased the allocation on two of its popular recharges by double or more.The Rs 78 pack,...