The company said, it had launched the first phase of sales in Uttar Pradesh East, Uttar Pradesh West, Gujarat, Jammu and Kashmir, Bihar, Jharkhand, Punjab, Uttarakhand, Delhi, Rajasthan, Haryana.
The company said, that it has planned its second phase expansion into East, West and South India which includes Mumbai.
The brand provides a unique 100-day replacement warranty offering on all itel products the company added.
The brand launched 15 products in the market, and is now setting its sights on achieving the milestone of selling 2 million handsets per month by Diwali this year.
itel said that it currently has tie-ups with 500+ distributors in the country and the number of itel retailers stands at around 30000.
The company aims to take the number of distributors to 1,000 and retailers to 80,000 by the end of this year in order to provide a larger consumer base and is in the process of setting up 1,000 service centres across the country by the end of 2016.
itel mobiles was launched by its parent company Transsion Holdings and claims to have sold over 70 million itel devices since its inception and the brand has prominent presence in over 37 international markets all over the world.