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Thomas Cook tries the ‘mini’ approach to keep costs low in Tier 3 cities

thomas-cookThomas Cook, one of leading travel consultants, said it has launched an outlet in Rudrapur city in Uttarkhand under its new Mini format.

The Rudrapur outlet has been designed optimising space and will be manned by a two member team, equipped with technology via mobile devices for seamless online connectivity to central systems thereby facilitating quick customer transactions, said the company.

The ‘Mini’ chain of outlets from the company are small, technology assisted outlets to aggressively harness the growth potential emerging from India’s Tier III markets, added the company.

Mahesh Iyer, Chief Operating Officer at Thomas Cook (India) Ltd. said, “Rudrapur is a significant market for students (second only to Dehradun), equally a strong industrial hub for auto and agro based industries. With our internal data-analytics clearly revealing the untapped yet high growth potential of Rudrapur, a low-cost, rapid penetration model was a clear need, and hence the launch of our Thomas Cook Mini. Such small, efficient, technology assisted outlets (equipped with mobile devices or tablets) will provide our customers with ease in access & convenience of swift foreign exchange transactions and we are very excited with the initial response from our new Uttarakhand Thomas Cook Mini at Rudrapur.”

The Thomas Cook Mini outlet at Rudrapur was inaugurated Mr. Tilak Raj Behad, Chairman of Uttarakhand State Seed and Organic Production Certification Agency and former Cabinet Health Minister, Govt. of Uttarakhand, in the presence of Mr. Ambreesh Rastogi and Mr. Ankul Kumar- Associate Vice Presidents, Foreign Exchange, Thomas Cook (India) Ltd.

Thomas Cook (India) Ltd is one of the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.

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