Uninor, the subsidiary of Norwegian telecom operator Telenor, has crossed the 25 million subscriber mark, the firm said, adding that it now had a market share double that of all the other new operators put together.
Uninor had started operations in December 2009 and 2010 in most of these circles and its closest competitor from the new batch of 2008 is MTS, with only 8 million subscribers.
Uninor is one of the fastest growing operators in India, primarily due to the cut-throat tariffs it offers. For example, in many circles, the firm offers nearly unlimited locals calls at around Rs 200. It also recently reduced its STD rates for Mumbai subscribers to just 30 paise per minute.
“Uninor changed its market strategy in mid-2009 to focus on three key pillars – mass market distribution, basic services and cost efficient operations. Consequently, Uninor’s distribution has been extended to 320,000 points of sale, 622 exclusive stores and 1699 distributors in these circles,” the company said.
Currently on an average Uninor adds between 1.5 to 2 million new subscriptions every month, almost 10% of the total all India monthly subscriber addition figure.