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LED monitors overtake LCD in India, LG ahead of Samsung

LG beat Samsung and others in computer monitor sales in India even as overall sales fell 59% in the last quarter of 2011, new numbers from CyberMedia Research revealed.

LG had a market share of 27% in the overall LCD and LED monitor market in India during the quarter, the numbers said.

The quarter was also notable for two other developments — LED monitors overtook LCD monitors in sales numbers (see chart above), and the total number of monitors sold fell 23% when compared to the immediately preceding (third) quarter.

When compared to the fourth quarter of 2010, the fall in sales was 59%.

“This can be attributed to leading vendors discontinuing production of LCD technology based models and at the same time promoting the LED form factor,” CyberMedia Research said.

Another reason was the narrowing of the price-gap between ‘box’ PCs and notebooks.

“The India market was slow in 4Q 2011 due to a rise in prices of PC monitors, as availability was restricted due to supply chain bottlenecks, particularly on account of the floods inThailand.

“This was further compounded by rising prices of assembled PCs due to lower supplies of hard disk drives and key components. Higher prices of assembled desktop PCs made a segment of customers migrate to branded desktop PCs and entry level laptop PCs”, Sumanta Mukherjee, Lead Analyst, Information Technology Practice at CMR said.

Samsung led the LCD monitor market with a 26% share, while LG dominated the LED market with a 31% market share.

LED monitors increased their sales to 59% of the total monitors sold, from 49% in the third quarter.

Acer and AOC were at number 3 and 4 respectively in the overall monitor market.

In terms of regional split, southern India contributed the maximum sales of around 37%, followed by western, northern and eastern India.

LG and Samsung saw more than 60% of their business coming from southern and western India collectively. AOC had almost equal business from all regions, while Acer and Dell received more than half of their business from southern India.

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