HOME > BUSINESS > GSAT-15 could boost Sun Direct, Tata Sky’s HD channels

GSAT-15 could boost Sun Direct, Tata Sky’s HD channels

india-dth-satellite-allocation-chart-videocond2h-airtel-digital-dish-tv
Existing DTH satellite capacity of DTH players

Today’s launch of GSAT-15 communication satellite over India will be a big boost to DTH operations over the country, especially for HD channels, and will benefit players like Sun Direct and Dish TV.

The launch will more than double the DTH capacity of India-owned satellites over the country.

Though India gets a higher level of preference in terms of allocation of space over India’s ‘airspace’, if no satellites are launched in time, the slot will be given to a foreign operator by International Telecommunication Union or ITU.

As such, many slots over India have been given to foreign satellites due to delays by the Indian Space Research Organization in launching its satellites.

At present, a total of 76 satellite transponders are used by Indian DTH operators for carrying out their business in India. Out of this, only 19 are on Indian-owned satellites or INSATs. The remaining are on foreign-owned satellites.

Despite this, Indian DTH players continue to face satellite capacity crunch and many of them have been unable to launch HD channels.

The newly launched GSAT-15 will add a total of 24 Ku band transponders, all of which can be used to beam DTH services into the country.

However, the operator most benefited from the launch will be Sun Direct, with Tata Sky and Reliance DTH also potential candidates.

This is because the GSAT-15 will be placed exactly where one of Sun Direct’s two existing satellites are placed.

Like Dish TV, Sun Direct uses two satellites to ensure that it has enough capacity. For beaming standard-definition channels, it uses the satellite Measat-3, located at 91.5 degrees east. Anil Ambani Group’s Reliance DTH also uses the same satellite.

However, Sun Direct DTH uses one transponder on INSAT 4B located at 93.5 degrees east to beam its HD channels. As a result, any customer who subscribes to HD packages gets a bigger dish antenna which is capable of receiving signals from both satellites.

Dish TV also has a similar mechanism.

The older, standard-definition channels are bounced off the NSS-6 satellite (95 degrees), while the newer HD channels are beamed using 6 transponders on Asiasat-5 located at 100.5 degrees. In addition, Dish subscribers also get DD Direct Plus channels, which are sent using INSAT 4B located at 93.5 degrees (also the position of the new satellite). Any customer who subscribes to the Dish’s HD package gets an extra-wide dish that is capable of capturing signals from all three satellites. (This opens up the possibility that Dish TV can add to its HD bouquet by using the new satellite as well.)

In fact, Sun Direct used to have all its channels beamed from 5 transponders on the INSAT 4B. But in July 2010, power problems on the satellite forced the shutdown of 4 transponders, forcing Sun TV to move most of its channels to the neighboring Measat-3. This also forced Sun TV to send its engineers to each and every household to re-tune their dish antennas to the new satellite.

The launch of GSAT-15 will therefore come as a big blessing to Sun Direct in case it wants to increase its HD offerings.

At present, due to satellite capacity shortage, Sun Direct has the lowest number of HD channels among all operators with the exception of Reliance Digital TV.

With a big increase in the number of transponders at 93.5 degree location, Sun TV can now potentially overtake every other operator in the number of HD channels it can offer. Using current technology, a single transponder of 36 MHz is able to support around 8 full-HD channels.

Dish TV holds the distinction of having the highest number of HD channels in India. Using its 6 transponders on Asiasat-5, the DTH player offers close to 50 HD channels, while Videocon D2h and Airtel Digital TV, which are also aggressive on the HD channel front, offer about 30.

Tata Sky managed to somewhat overcome the lack of transponder capacity by replacing its MPEG-2 service with MPEG-4 by moving more and more channels to the higher compression technology.

Unfortunately for Tata Sky, the new satellite is coming up too far away from its existing satellite to be of much use. However, there is a chance that the government could move some of its existing traffic from GSAT-10 — which is located at Tata Sky’s home location — onto the new satellite. This would help ISRO fulfill its deal to provide extra capacity to Tata Sky on GSAT-10, which was launched in 2012.

Tata Sky is, without doubt, the operator most keen to get its hands on more transponders.

Though Reliance Digital TV too could have been a beneficiary if Sun Direct is to move back to Indian satellites, that is unlikely to happen as it would require an expense of around Rs 100 crore from Sun TV’s side to re-tune the SD-only dish antennas back to their original position.

Follow ULTRA.news
Dish TV slashes HD channel price to Rs 20 from Rs 50 Dish TV, one of India's biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%.Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10....
Sun TV could benefit from RCom’s financial troubles Newer equipment from Reliance Digital TV come with Chois HD 4K brandingSun Direct, the DTH arm of Sun TV, could end up benefiting from the financial troubles faced by Anil Ambani Group's Reliance Communications.Speaking to media yesterday, Reliance Communications top hon...
After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI.The Telecom Regulatory Authority of India had, three months ago, announced that media companies...
Tata Sky to add five more HD channels to take total to 86 Tata Sky, the Indian DTH operator with the highest amount of spectrum and channels, will add five more HD channels to take the total high-definition offerings on the platform to 86.GSAT 15The new channels being added tomorrow are DSports, MTV HD+, Surya (Malayalam), Uday...
Zee Entertainment slashes channel prices ahead of TRAI regulation Zee's new tariff card for HD channelsZee Entertainment, one of the four big broadcasting groups of India, has become the first player to bring its channel prices in line with an upcoming regulation issued by the Telecom Regulatory Authority of India.Zee's new tariff card...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-upAirtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days.The SES-9 satellite ...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Working Reliance Jio ‘DTH’ video uploaded by Gujarat-based test user the video of the so-called Jio DTHA video of a working Reliance Jio 'DTH' TV has been leaked by a Gujarat-based Youtube user, even as Airtel unveiled its own 'Internet TV' today.The Youtube user demonstrates a working set-top-box, complete with HD channels and various ot...
Airtel Digital launches first-of-its-kind Android set-top-box with advanced features Airtel Digital TV launched what it called India’s first hybrid set-top-box with built-in Android and a host of advanced gaming and Internet functions at a price of Rs 4999.Customers can also get one year of free subscription by paying Rs 3,000 extra.It will be availab...
Govt moves to block ABS Free Dish DTH service ABS 2A is the company's latest satelliteGovernment of India has moved to block the signals of ABS Free Dish, a free DTH service in India, but questions remain as to how practical the move is."Ministry of Home Affairs mentioned that the transmission of DTH service by ABS ...
With new tech, Sun Direct launches India’s cheapest HD packs Sun Direct, the DTH service from Sun Network, has unveiled three new HD subscription plans that make it the cheapest provider of HD TV services in India.The plans are priced at Rs 51, 101 and 150, including taxes.The cheapest pack provides 23 HD channels -- with the e...
Dish TV slashes basic pack rate to Rs 33/month to take on DD Free Dish Dish TV, India's oldest DTH operator, has unveiled an offer that is by the far the cheapest from any private operator in India.Under the new 'DishTV Non-Stop Offer', the company is offering a clutch of free-to-air channels to its subscribers for three years in return for a ...
New TRAI rules to hit Zee Entertaiment, Star, Sony and Sun TV The regulator's new rules on the pricing of television channels in India, which will come into effect in six months, will reduce the clout of big broadcasting companies such as Zee Entertainment Enterprises, Sony, Star India and Sun TV, while encouraging smaller media owners....
New TRAI rules to make HD channels cheaper by 70%, HD access fee illegal New rules on the pricing of television channels are likely to make the viewing of HD and sports channels in India cheaper and make charges such as 'HD Access Fee' totally illegal.The rules were issued on Friday and will come into effect within six months of it being published...
Den Networks to introduce 4K, gaming box this year Den Networks, one of India's top three cable companies, is planning to introduce4K services and 'open' set-top-boxes with gaming support this year, CEO S N Sharma said."We definitely are aware that 4K is also around the corner and the box development is already in progres...
With 90 HD channels, Sun Direct set to overtake Tata Sky as No.1 HD DTH player Some of the HD channels avaiilable in India on DTH platformsSun Direct,  the DTH arm of Sun TV Network, could soon emerge as the No. 1 provider of HD TV channels in India, according to a distributor privy to the company's plans.The DTH operator has recently acquired seve...
Sun Direct overtakes Dish TV, Videocon D2h in HD movie channels in English Sun Direct's 40 HD Channels as of 5/2/2017Sun Direct, the DTH operator from the Sun TV group, has added several new High Definition channels over the last several days, and has now overtaken rivals Dish TV and Videocon D2h in terms of the number of English movie channels on ...
Is Reliance Jio DTH launching today? No, say sources It was supposed to destroy the competition and unleash a new era in TV watching, but Reliance Jio's DTH service has so far failed to turn up on the rumored launch date of Dec 15.As we had predicted last month, the company had no plans of launching any DTH service, and did not...
RCom to rebrand Reliance Digital TV as Chois HD? Anil Ambani group's Reliance Digital DTH may be rebranded to 'Chois HD', according to a twitter user, who also tweeted some photographs of the upcoming brand.Reliance Communications' Reliance Digital is arguably the weakest candidate among the five private companies that co...
Sun TV Network profit up 19% as depreciation falls steeply Sun TV Network profit rose by 19% to Rs 233.06 cr due to a sharp fall in depreciation costs.Depreciation and amortisation charges fell by around Rs 30 cr while net profit increased by Rs 37 cr. Revenue growth was muted at 10%.Subscription revenue grew by 22% to Rs 232.13 ...
Reliance LYF brings 4K UHD TV models ahead of Jio launch, price Rs 55k Reliance Retail, sister company of upcoming telecom operator Jio, is bringing out two 4K UHD smart TVs in India, sized 50 inch and 65 inch.The 50-inch model will be priced Rs 55,900, while the 65-inch model will be a premium one with a tag of Rs 1.55 lakh.Both prices ar...
Doordarshan Free Dish adds 50 new channels, total 113; DD encryption may hurt Dish TV Doodarshan Free Dish has added a whopping 50 new channels on the new MPEG 4 technology within 20 days of moving to its new home, GSAT-15.Most of the new additions are movie channels, but some are still in testing mode. The new channels include Movie House, Manoranjan Movies, ...
Dish TV revenue up 12%, HD channel count raised to 50 Dish TV India reported third quarter fiscal 2016 consolidated operating revenues of Rs.7,715 million, up 11.8% on year and subscription revenues of Rs.7,111 million, up 12.6%.During the third quarter, the company increased the total number of HD channels to 50 -- the highest...
Airtel Digital TV launches 4K UHD channel after Tata Sky and Videocon d2h Months after Videocon D2h and Tata Sky launched such pilot efforts, Airtel Digital has also joined the 4K UHD bandwagon launching its first channel."Airtel’s 4K UHD channel provides the best of picture quality which is 4 times superior to regular HD channels and will customer...
DTH A-la-Carte packs to become cheaper on new TRAI rules The TRAI has promulgated new draft guidelines -- which are expected to soon turn into final guidelines -- that require cable and DTH operators to keep the rates charged from 'a la carte' customers under check.At present, DTH operators charge up to Rs 50 per channel from custo...