HOME > BUSINESS > Reliance Jio Prime Membership closing in on 50 mln mark

Reliance Jio Prime Membership closing in on 50 mln mark

A Jio banner advertising the Prime offer

Reliance Jio, India’s newest telecom operator is set to add almost 50 mln users to its Prime platform, according to reliable sources.

As of now, the company has added close to 43.5 mln, with another 3-4 mln additions expected in the remaining 2.5 days.

On average, the company added 1.55 mln Prime customers per day over the last one month. For the record, ET Now, the television channel from the Times Group, yesterday reported that only 16 mln connections availed of the Prime offer.

Prime membership sign-ups are important because they serve as a good indicator of how many of the 100 mln plus free subscribers of the company are really in it for the long term, and how many were interested only in the free offer. The company allocates more data for Prime members compared to others for the same recharge value.

Jio’s reported sign-ups for Prime is largely along expected lines.

It is estimated that out of the 100-105 mln connections that the company has at present, around 30% are secondary connections taken by individuals to get extra free data.

Out of the remaining 70 mln unique subscribers, Jio is expected to convert about two thirds to the Prime loyalty program, while the others will remain opportunistic customers.

The operator has set a deadline of Mar 30 for sign-ups for the loyalty membership program, but is widely expected to extend the deadline.

With this, the company is likely to end up with a paying customer base of between 50-60 mln, including both Prime members and non-prime members.

This number is also in line with analyst projections, such as those of CyberMedia Research, which predicted that the operator will be able to retain only around 45% of its current subscribers once it goes pay on Saturday. That projection implied a number of 45-50 mln, very much in line with the actual number.

Some brokerages had predicted that 80% of the subscribers will convert into paying users. However, these projections did not take into account the extra SIMs that some data-hungry customers had taken for availing the trial offer.

TO BEAT AIRTEL?

At 45-50 mln, the Reliance Industries company will become the largest provider of paid broadband services in the country if at least 80% of Prime members subscriber to some plan or the other.

The current market leader, Bharti Airtel, had a combined user base of 37.7 mln for its 3G and 4G services at the end of December. This was down from 41.3 mln three months earlier.

Follow ULTRA.news
Reliance Jio tops in user satisfaction, but call drop concerns remain Percentage of customers giving 4 or 5 starsReliance Jio users are a happier lot than customers of other services, but call drops and network availability remain key concerns, according to a survey conducted by a market research firm Velocity MR.The firm conducted a study...
Vodafone India offers unlimited downloading for 5 hours at Rs 29 Taking a leaf from new entrant Reliance Jio's playbook, Vodafone India has announced a 'truly unlimited' five-hour data pack for Rs 29.The pack, called Vodafone SuperNight, will work between 1 AM and 6 AM and is open for prepaid customers only. It will work on both 3G and 4G...
RIL stock up as Reliance Jio proves doubters wrong, avoids an April dip in subscribers Shares of Reliance Industries rose 3.5% today -- an extraordinary move for such a large company -- after it emerged that not only did the company not lose subscribers when it made the transition from free to paid services in April, it actually added a few million.The result ...
India tablet sales fall 16%, but 4G picks up in Jan-Mar 2017 The tablet market in India continues to shrink as phones become larger and larger, numbers from CyberMedia Research showed, but more and more people are opting for connected tablets with 3G and 4G options built-in.The total number of tablet PCs sold in India fell 16% in the ...
Reliance Jio launches extra data offer on some LYF handsets Reliance Jio, the 4G operator is now offering 20% extra data to those who are using its services using a LYF branded handset.Jio offers 20% extra data on certain LYF modelsIn other words, if you are eligible to get 1 GB of data per day, you will get 1.2 GB per day on a L...
RCom says looking to refinance various payments till September Anil Ambani Group's Reliance Communications said it was in talks with its lenders and partners to put off some of the instalment payments that the company had to pay until the completion of its merger with Sistema Shyam Teleservices and Aircel Cellular by September this year....
New technology makes telecom cheaper, but hurts tower companies A technology that has been around for almost a decade is now getting deployed on a large scale by Indian telecom operators to deploy 2G, 3G and 4G networks using the same base station.A Nokia illustration on old vs new situationThis could hit the revenue and growth prosp...
Bharti Airtel to offer cheap 4G plans for all dongle users – report With new operator Reliance Jio snapping at its heels, incumbent Bharti Airtel has decided to slash its data prices for everyone with the introduction of new 4G dongle plans, Telecom Talk blog reported quoting unnamed sources.At present, Bharti Airtel does not offer any plan t...
Bharti Airtel slashes home broadband tariff ahead of Jio Fiber launch Ahead of the launch of Jio Fiber by Reliance, Bharti Airtel slashed its home broadband prices with a new set of cheaper plans.The new plans now offer up to 100% more high speed data benefits within the same monthly rentals, the company said. Existing customers will b...
Bharti Airtel could help Reliance Jio win Rs 2,000 cr from DoT Bharti Airtel's attempts to avoid paying "voice conversion charge" on the spectrum that it is purchasing from internet service provider Tikona Digital could end up unintentionally benefiting arch rival Reliance Jio.Reliance Jio was forced to pay around Rs 1,650 cr four ye...
Airtel, Idea and Vodafone close to network sharing deal Fierce competition from new entrant Reliance Jio is pushing the incumbent telecom operators Bharti Airtel, Reliance Jio and Vodafone India to accelerate negotiations to allow them to use each other's full networks.As of now, these operators only share 'passive' or 'dead' in...
Reliance Jio puts more 4G spectrum to use to increase speeds Reliance Jio, the 4G operator that has taken the market by storm, has deployed the extra spectrum that it bought last year, increasing the total spectrum in use in most markets by 20-25%.In most circles, Jio is operating with about 40-50 MHz of spectrum, and with the new sp...
4,196 villages lose Idea Cellular 2G signal as 876 towers taken offline Idea's tower growth, by technologyIdea Cellular, India's third largest telecom operator by revenue, reported a shrinkage in the area and population covered by its 2G network.The number of villages covered by Idea's 2G signals decreased by 4,196 to 3.89 lakh by March end ...
Bharti Airtel to start refarming 2G spectrum for 4G this year India's largest telecom services company by revenue and spectrum holding, Bharti Airtel, will start diverting its 2G spectrum to add to its 4G network in the second half of the ongoing financial year, the company's CEO said.The move will help increase 4G capacity of the o...
Idea Cellular to spend Rs 6,000 cr on VoLTE, expansion of 4G & 3G this year Idea Cellular, the telecom company controlled by the Aditya Birla group, said it will spend Rs 6,000 cr to expand its 3G and 4G services in the current financial year.Idea tower additions per yearThe planned investment of Rs 6,000 cr has been "earmarked for expanding bro...
Airtel Broadband to upgrade users to 40 Mbps V Fiber plans to beat Reliance Jio Locations of Airtel V Fiber servicesAirtel Broadband, India's second largest wired broadband service, will upgrade nearly all its DSL customers to its new 'V Fiber' vectorization technology that offers speeds of 40 Mbps, compared to 4-8 Mbps under the traditional ADSL 2 tech...
Bharti Airtel is successfully adopting the Reliance Jio model It is not every day that a new entrant forces the established players in the market to overhaul their business models. But Reliance Jio seems to be doing just that, and rivals like Bharti Airtel are proving to be quick, if slightly unwilling, learners.In the three months from...
Govt yet to decide on 700 MHz spectrum for BSNL Relative cell sizes | source:DoJ, US GovGovernment of India is yet to say 'no' to a request by Bharat Sanchar Nigam Ltd for the allocation of one block of spectrum in the precious 700 MHz band to enable it to launch 4G services in rural areas.The company had sought one b...
BSNL increases 3G data allocation for most prepaid recharges BSNL's new 3G plansReacting to falling usage of data on its network, Bharat Sanchar Nigam Ltd has increased the data available on its recharges, and introduced a daily data scheme priced at Rs 3099 for 90 days.The operator had, on Apr 1, doubled the data available on mo...
NET NEUTRALITY: Netflix says let India decide what it wants to watch Netflix, the world's biggest provider of video-on-demand services, rebuffed attempts by telecom companies to control viewership of online video and said consumers must be allowed to consume any legal content on the Internet without 'gate keeping' or interference by telecom provid...
Reliance Jio’s Fiber preview to start in Mumbai, Rs 4,500 security deposit – Report You Broadband plans in MumbaiMumbai will be the first city to get preview services of Reliance Jio's Fiber services, which will come with a monthly cap of 100 GB of high-speed data, India Today reported, adding that users will have to pay Rs 4,500 as a refundable security de...
Reliance Jio to start trial services for fiber soon across India Reliance Jio, the biggest carrier of wireless data in the world, said it will expand beta trials of its fiber-to-the-home services in the 'next few months' across India.It has already started these trials in "a few locations", which would be expanded city by city. According t...
RCom shareholders approve Aircel merger The shareholders of Reliance Communications approved the demerger of the wireless operations of the company into Aircel Limited and Dishnet Wireless Limited, the Anil Ambani Group company said.The Scheme was also approved at a meeting called on the directions of the National ...
Why Reliance Jio will keep data prices low for 2 years: Credit Suisse explains Wireless data prices in India, which crashed from Rs 250 per GB to about Rs 10 per GB after the entry of Reliance Jio, will continue to remain under pressure for at least two more years, said analyst firm Credit Suisse.That is the minimum amount of time that the new entrant w...
Net Neutrality: Vodafone wants right to manipulate Internet videos Telcos want to be able to reduce video qualityVodafone India said it would like to be given the power to manage the size of videos watched by users on its mobile network and lower it automatically "for overall quality welfare".Participating in the discussions related to ...