Ahead of the launch of Jio Fiber by Reliance, Bharti Airtel slashed its home broadband prices with a new set of cheaper plans.
The new plans now offer up to 100% more high speed data benefits within the same monthly rentals, the company said.
Existing customers will be upgraded to the new benefits automatically within the current bill cycle while new customers can choose switch to other plans as well.
It said the Rs 899 plan in Delhi now offers 60 GB high speed data compared to 30 GB earlier, while the Rs.1099 plan will now offer 90 GB of high speed data compared to 50 GB earlier.
The Rs 1299 plan now offers 125 GB compared to 75 GB and the Rs 1499 plan offers 160 GB compared to 100 GB.
“Similar large increments in data benefits have been effected at every price point in every city with unlimited calling to any network available across all plans,” it said.
The company did not react in time in its mobile wireless data business, and slashed prices only days after Jio hit the market with its super cheap tariffs.
However, it doesn’t seem to be taking any chances with its home broadband service.
It recently also said it will upgrade nearly all its home broadband customers to its new 40 Mbps service as soon as it sorted out its ‘modem supply issues’.
Jio, meanwhile, is reported to be readying its plans with minimum speeds of 100 Mbps.
“Airtel’s refreshed broadband plans are designed to unlock the ‘V-Fiber’ superfast broadband experience with generous bundles of high speed data within existing plan rentals that enable Indian homes to get on to the digital superhighway,” Bharti said.
“Our new plans are aimed at putting India onto the digital superhighway and complement our superfast broadband offerings like ‘V-Fiber’,” said Hemanth Kumar Guruswamy, CEO – Homes, Bharti Airtel (India) in a statement.