HOME > BUSINESS > HALVED: Bharti Airtel’s data price crashes to Rs 60/GB due to Reliance Jio

HALVED: Bharti Airtel’s data price crashes to Rs 60/GB due to Reliance Jio

Bharti Airtel was forced to slash its data price by half to about Rs 60 per GB in the April to June period of 2017, the latest numbers revealed.

In contrast, Bharti Airtel was charging around Rs 125 per GB in the three months from January to March of this year. A year ago, it was charging about Rs 220 per GB.

ELASTICITY

Because of the lower prices, the usage of data on its network increased at an unprecedented pace.

On average, a single data subscriber consumed 2.6 GB of data during the latest period, compared to 1.3 GB in the period from January to March.

This meant that despite the company halving its data price, it was still able to generate almost the same amount of money from its users as before.

The average revenue generated by a single data customer only slipped by 4% to Rs 156 per month from Rs 162 per month in the previous three months.

Moreover, the drop in prices seems to have attracted more of its customers to come back to Airtel.

The company, which was seeing millions of customers ditch it in favor of Reliance Jio’s data services, was able to report a growth of 6.2 mln users in the three months to June, taking the 3G+4G customers to 48.9 mln.

It should be noted that at 48.9 mln, Bharti Airtel still has only about half the wireless broadband customers that Reliance Jio has.

All the action the data front also resulted in the company’s total data traffic shooting through the roof.

The total data traffic on Bharti Airtel’s network more than doubled in the three months, going from about 224 mln GBs in the previous quarter to 470 mln GBs in the latest period.

VOICE

There was also some impact on the voice services.

The average price of voice calls fell 10% in the latest quarter to 22 paise per minute.

Because of this, Bharti Airtel now gets more money from data than from voice on a per-user, average basis.

The average revenue from a single voice customer was just Rs 111 per month, while the average revenue from a single data customer was 156 per month.

The average voice revenue per customer fell 2.5% during the quarter.

Follow ULTRA.news
Why no Jiocoin can ever take on Bitcoin Every few months, there is a new rumor surrounding Reliance Jio, the 4G operator that has taken the country by storm. A year ago, it was Jio DTH, which was supposed to put other DTH operators out of business, and now, it's Jiocoin, which is supposed to put virtual currencies l...
Reliance Jio crosses 15 cr subscriber mark; Idea, Vodafone back to growth Subscriber additions in Nov 2017 The Telecom Regulator's subscriber addition numbers for November showed that new operator Reliance Jio continued to lead the charts in terms of net subscriber addition, but rivals like Idea Cellular and Vodafone too have come back on the growt...
Reliance Jio unveils 3GB, 5GB daily packs at Rs 509, 799 New Plans After disrupting the market with its 1GB per day plans, Reliance Jio has unveiled new packs targeted at heavy users. Two new plans have been unveiled today that were not present on the company's website earlier -- a 3GB per day plan priced at Rs 509 and a 5GB dai...
Tata DoCoMo offers 1GB daily + free calls at Rs 179 with Airtel 3G Tata DoCoMo, which recently announced that it was moving its customers to Bharti Airtel's network before a merger of the two companies, has started offering unlimited calls and daily data. Even though users won't be able to latch on to Bharti Airtel's 4G network, they can use ...
Reliance Jio unveils 8 new plans, data price falls 32% Reliance Jio has unveiled eight new plans that have brought down the price of 4G data by 32% to Rs 3.56 per GB from Rs 5.19 per GB earlier. The new plans are available from Tuesday and will make most of the the company's existing plans irrelevant (see table below). The new ...
Jio Impact: 4G overtakes 2G in network size in India A single tower often hosts multiple tenants Reliance Jio, the telecom arm of Reliance Industries, has achieved what was considered impossible barely 18 months ago: India now has more 4G base stations than 2G base stations. In other words, 4G service providers in India have...
TRAI: India data price rises 22% in Q3; 4G accounts for 80% of data use When Mukesh Ambani launched his telecom venture a year ago, it was based on one key assumption: India is a data starved country, and given the right pricing, demand for the commodity is almost insatiable. Going by the latest industry data from the Telecom Regulatory Authority ...
RCom confirms sale of telecom assets to Reliance Jio An RCom exhibition stall Reliance Jio, the firm led by Mukesh Ambani, will walk away with most of the telecom assets of Reliance Communications, led by Mukesh's brother Anil. Rcom said it has "signed definitive binding agreements with Reliance Jio Infocomm Limited for sale...
Inter-ministerial group on telecom woes dismissed crisis theory, blamed telcos for high debt The problem of high debt levels faced by some telecom companies in India was of their own making and the government had a limited to role to play in resolving the same, the inter-ministerial group set up to address the concerns of telecom sector found. The cash flow issues fa...
Govt committed to concept of net neutrality – Manoj Sinha TRAI Chairman RS Sharma Telecom minister Manoj Sinha today said the government is committed to the "the fundamental principles and concept of net neutrality" and is studying the recommendations of the telecom regulator in this regard. The government is keen to ensure "non-...
BSNL posts lower loss, debt in FY17; Revival plan under preparation State-owned Bharat Sanchar Nigam Ltd, which had been seeing a steady recovery in its financial condition in the last three years, found it difficult to keep the recovery going in FY17. According to the latest data given by the Department of Telecom, the company reported a net...
Anil Ambani announces the end of Reliance Mobile Anil Ambani, who warned about the possibility of the emergence of a 'monopoly' in Indian telecom three months ago, today said he was hanging up on his consumer telecom business. Ambani, younger brother to Mukesh Ambani -- the chairman of Reliance Industries -- said the mobile...
Airtel, Idea & Vodafone to unveil 1GB/day pack at Rs 199 With Reliance Jio unveiling its first monthly tariff plans, all eyes are now on the incumbents -- Bharti Airtel, Idea Cellular and Vodafone -- to see how they will respond. Industry sources believe that the three operators will unveil a new 199 plan which gives 1 GB of data per d...
Reliance Jio launches monthly plans 199 & 299 with 1.2 & 2 GB per day As expected, Reliance Jio has launched its first monthly plans -- Rs 199 for 1.2 GB per day and Rs 299 for 2 GB per day. The plans were anticipated after the newcomer unveiled its permanent plans on Diwali -- more than a month ago. The plans price data at roughly the same ...
BSNL, Reliance Jio testing network tie-up – Minister State-owned Bharat Sanchar Nigam Ltd is currently testing an intra-circle roaming agreement with Reliance Jio in Karnataka circle, telecom minister Manoj Sinha said. However, he did not clarify whether the agreement was to allow BSNL users to tap into Reliance Jio's 4G service...
BSNL 4G service likely to start with only 10,000 towers Bharat Sanchar Nigam Ltd, the government-controlled telecom company, is likely to start its 4G services with a modest 10,000 towers. In comparison, players like Idea Cellular, Vodafone and Bharti Airtel have between 50,000-100,000 4G towers, while Reliance Jio has around 200,...
Tata Teleservices shareholders to get 1 Bharti Airtel share for 2014 held Shareholders of Tata Teleservices Maharashtra Ltd -- the listed unit of Tata Tele -- will get one share of Bharti Airtel for every 2,014 shares held by them, the company said. The ratio of share issue indicates that the consumer mobile business of Tata Telservices Maharashtra...
Vodafone offers Rs 2,100 cashback on Rs 3,700 itel A20 smartphone Vodafone India announced a cash back deal on itel's A20 4G smartphone. Under the scheme, anyone who buys the mobile phone for Rs 3,690 will get a cashback of Rs 900 after 1.5 years and Rs 1,200 after another 1.5 years. However, the person has to use the specified Vodafone ...
Bharti Airtel buys Tigo Rwanda from Millicom International Bharti Airtel Limited said it has agreed to acquire 100% of Tigo Rwanda Limited, the local unit of Millicom International Cellular S.A.. Airtel already has operations in Rwanda and the acquisition "will consolidate the Rwandan telecom market and position Airtel as a strong nu...
JioTV now available on PC as well JioTV, the IPTV service from Reliance Jio is now available on the open Internet as well. JioTV website Live TV channels can be watched by anyone on their PC using a Jio ID and an Internet connection. The Jio ID, however, can be set only by using a Jio phone number and ...