Zee-Sony likely to keep both brands, aggressively bid for sports

Zee Entertainment Enterprises and Sony Pictures Networks India are likely to keep both flagship brands of the two companies going after their merger, while investing heavily into sports and digital businesses, according to comments made by Zee management after announcing the deal. “Both the brands are strong brands, and with loyalty attached to themselves. So … Continue reading Zee-Sony likely to keep both brands, aggressively bid for sports