DZIRE

In a move that would increase safety on the roads, Maruti Suzuki said it would henceforth offer dual airbags and anti-skid braking system as an option in all variants of its best-selling Swift hatchback and the ‘sedan’ version, DZire.

This means that even someone buying the entry-level version can opt for airbags and ABS.

It was not clear how much the options would add to the price tag.

R S Kalsi, Executive Director, Marketing & Sales, MSIL, said, “Swift and DZire are two of the most popular cars in India. Both have played an instrumental role in shaping the Indian automobile industry. The cars are known for contemporary styling, superior comfort, convenience features and performance. By offering driver and co-driver airbags and anti-lock braking system (ABS) across all variants of Swift and DZire, we want to further strengthen their popularity among customers.”

The Swift has been a bestseller through the decade, surpassing its own records year after year. Part of the reason has been Maruti Suzuki’s unmatched network of service stations and cheap spares.

DZire, launched in 2008, has also been India’s best-selling entry sedan for the last three years. A category leader, DZire has helped Maruti Suzuki strengthen its presence in the entry sedan segment. It is the only sedan in the top five in India’s passenger vehicle market.

In FY 2014-15, Swift and DZire maintained an average sale of over 17,000 units each per month.

 
Variant
Price (INR)
Variant
Price (INR)
 
Swift
LXi Optional (O)
490,000
VXi (O)
560,180
LDi (O)
604,341
VDi (O)
643,184
 
 
Dzire
LXi Optional (O)
540,000
VXi (O)
614,555
LDi (O)
619,450
VDi (O)
706,963
VXi AT (O)
693,974
 
 

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