HOME > CONSUMER > Sony Xperia E4 available in India, price Rs 12,000

Sony Xperia E4 available in India, price Rs 12,000

Sony Xperia E4 is likely to give a big boost to the Japanese brand in India’s mid-range smartphone market as the phone seems to be priced at a very attractive rate.

The phone’s predecessor, Xperia E3 was launched in October last year and is still being sold at Rs 9,500-11,000.

However, dealers in Delhi are willing to take preorders for the Xperia E4, which is the successor to the old phone, for a variety of prices in the range of Rs 8,500-9,000. The phone has been launched at an official price of Rs 12,000.

sony-xperia-e4

This suggests that the actual selling price of the phone will be in the 8,000-8,500 range when it hits online retailers by the end of this month. Traditional wisdom suggested that the Sony phone would be priced at Rs 9,999.

Of course, informal preorder prices are not always a good indicator of a final price, but they are usually a good guide.

Therefore, it is certainly very curious that a newer version of a phone is being offered at prices that are about 20% cheaper than the existing version.

It becomes even more curious when one considers that the E4 is actually a much better phone than the E3.

For example, the Xperia E4 has a 5 inch display with 0.5 mln pixels, while the E3 has a 4.5 inch display with 0.4 mln pixels. Multi-touch has been improved from 2 fingers to 4 fingers.

Similarly, while the front camera on the E3 is VGA, on the E4, it is 2 megapixels, and even takes 720p video.

Internal memory has been doubled to 8 GB, though the RAM continues to be 1 GB. Android version remains the same at 4.4 KitKat.

The Xperia E4 comes with scratch-resistant glass protection, and looks far better than the E3, which screamed low-end. In fact, in terms of looks, the Xperia E4 closely resembles popular models like the Redmi 1S and Lenovo A6000, with slim bezels.

The main reason why Sony seems to have been able to cut the price of the newer model probably has to do with the chipset that it is using.

Unlike the E3, which was built around the Snapdragon 400 chipset, its successor is built using a quad-core MediaTek MT6582 processor.

MediaTek processors are reputed to be much cheaper than their Qualcomm compatriots.

Another reason is, obviously, market conditions. Sony is practically the only brand that continues to demand a stiff ‘brand premium’ on all its phones. There have been unconfirmed reports that Sony is thinking of exiting the smartphone business.

However, Sony’s E series is targeted specifically at the price-conscious buyer, and is supposed to offer value. While the E3 largely failed to live up to the promise with its initial price tag of Rs 12,000, its successor is likely to deliver in this area.

In fact, if the price of Rs 7,999 turns out to be true, then the phone would be among only a handful of KitKat model from big brands like Samsung, Lenovo and HTC with a 5.0 inch display in this price range.

The Xperia will compete with Lenovo S580 (price 7,999), which, in addition to have most of the features of the Sony model, comes with an HD display and an 8 MP camera at the back (compared to 5 MP on E4).

It will also compete with Lumia 535 (Rs 7,850) and ZTE V5, which has a 13 MP camera and an HD display. The phone is also priced at Rs 7,999.
[socialpoll id=”2254598″]

Follow ULTRA.news
Bharti Airtel offers cashback on Intex 2GB RAM models, others Continuing with its tie-ups with hardware brands, Bharti Airtel announced three more 'cash back' models from Intex, including one with 2GB of RAM.The cheapest will be the Intex Aqua LIONS N1, priced at Rs 3,149 and eligible for for a cash back of Rs 1,500 over a period of th...
Bharti Airtel offers one more 4G phone for Rs 1,349 effective price After Karbonn, Bharti Airtel has now tied up with Celkon to offer a full touchscreen 4G smartphone at an effective price of Rs 1,349 and an upfront cost of Rs 2,849.The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative. It had announced a similar offer in as...
Airtel counters JioPhone with smartphone at Rs 1,399 net price Bharti Airtel has announced a scheme to offer a 4-inch smartphone at an effective price of Rs 1,399 -- after cash backs -- to take on the challenge posed by Reliance Jio's Jiophone.The customer needs to make a down payment of Rs 2899 for the 4G smartphone. He will get a cash...
Intex launches VR phone with headset at Rs 5,799 Intex Technologies today set a record in India by launching the country's cheapest virtual reality phone with a VR headset.The Aqua 5.5 VR+, which comes with a 5.5-inch HD display and 2 GB of RAM, has been priced at just Rs 5,799. The box contains lenses and adaptors that can...
JioPhone booking starts at 5:30 PM today at Reliance Jio stores The Mukesh Ambani-led telecom operator is likely to start prebooking for its JioPhone device at 5:30 PM today, according to sources.Booking can done in four ways -- using the company's website Jio.com, using the MyJio app and by going to a either a Jio Store or any multi-bran...
Xiaomi to launch Redmi Note 4X in India this Friday? Chinese smartphone maker Xiaomi indicated that it is going to launch the Redmi Note 4X, the slightly modified version of the 'non-X' model, in India on Friday.64 GB Redmi 4XIt released a teaser video indicating the launch (see below).The model was launched in China i...
Xiaomi sells 2.5 lakh Redmi 4 smartphones in minutes The fastest growing mobile handset brand in India, Xiaomi, said it sold 2.5 lakh units of its entry-level phone Redmi 4 in its inaugural flash sale today.The numbers indicate that the company may have yet another big hit on its hands after the enormously successful Note 4...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
Nokia 3310 available in India from May 18, price Rs 3,310 HMD Global, a company formed by ex-Nokia employees, announced the launch of the new Nokia 3310 handset in India."The Nokia 3310 will be available across top mobile stores in India starting May 18, 2017," it said.The phone will retail at a recommended best buy price of...
Redmi 4: Has Xiaomi forgotten the value-for-money proposition? Xiaomi today launched the Redmi 4 -- its 'entry level' model with a 5-inch display, but a deeper look at the phone's pricing reveals that the company may be moving away from its initial positioning as a value for money brand.At first glance, the device appears to be a true-bl...
Reliance Jio to lose over half of its subscribers by the month-end – CyberMedia Research LAVA M1 ConnectEven as some brokerages are predicting that Reliance Jio will manage to carry over 80% or more of its subscribers when it starts charging for its services at the end of this month, CyberMedia Research said it sees 55-60% of existing connections getting abandon...
Lenovo issues VoLTE update for K5, Plus and Note with Reliance Jio support Three months after Reliance Jio started giving out free connections, Lenovo -- the biggest online smartphone brand in India -- has started pushing out VoLTE update to those who bought its last generation phones - the K5, and its Note and Plus variants.Out of these, at least...
WATCH LIVE: Lenovo K6 Power launch in India at 3 PM today Flipkart and Lenovo are launching their latest mid-range smartphone, the K6 Power, in India today at 3 PM.The live stream of the even is available on Youtube (see below).https://www.youtube.com/watch?v=URwYoUTiOmkIt remains to be seen what specifications of the K6 P...
Lenovo to launch K6 Power in India: But Do We Care? Lenovo, the Chinese smartphone giant that heralded the smartphone revolution in India with its ultra-affordable models like A6000, is all set to release the latest of its K series models -- the K6 Power sometime early next week.Does the phone promise anything interesting? Sho...
Lava sees 30% jump in sales in Q3; to invest Rs 2,615 cr in manufacturing Lava International, the mobile brand, said its revenue grew 23% to Rs 7,626 crore last year, bucking the general trend seen in Indian telecom handset brands.In addition, the company saw strong growth in sales in the last three months, it said.The total handsets shippe...
At Rs 5,999, iBall Andi Wink is cheapest VoLTE phone with 2GB RAM Adding to the number of choices for entry-level VoLTE phones in India, iBall has launched its Andi Wink 4G model with 2 GB of RAM.Most phones in the Rs 5,000-6,000 category tend to come with only 1 GB of RAM, and the new model is a welcome break from the trend.Rival Intex...
LAVA launches A97 smartphone with 4G VoLTE @ Rs 5,949 Mobile handset manufacturer LAVA International Ltd launched its new LAVA A97 with 4G access and 5 MP selfie camera at Rs 5,949.Lava A97´s wide range of specifications includes 5 inch screen of FWVGA resolution, 5MP rear and ‘selfie’ camera (both with LED flash), 4G VoLTE conn...
Why you SHOULDN’T buy the new Rs 2,999 LYF flame mobiles with Reliance Jio free 4G At long last, Reliance Jio's sister company Reliance Retail has launched four new LYF phones starting at just Rs 2,999 in its 'Flame' series.These phones sound too good to be true, given that 4G handsets currently cost at least Rs 4,000 or more.But are they? Or should...
Lenovo Vibe K5 user reviews point to poor camera, decent handset Lenovo's latest entry-level warrior, the Vibe K5 Note, started selling two weeks ago and going by initial user reviews, the phone ticks all boxes except one - camera.The device has been found to be acceptable or good in all respects such as performance and display, but th...
Lenovo Vibe K5 crosses 1 lakh sales mark, no registration next week Lenovo Vibe K5, the latest entry-level handset from the Chinese hardware maker, has cross the 1 lakh sales mark in India, 8 days after it first became available in the country.This makes the phone the second fastest moving phone this year after the Le 1s, which sold aroun...