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American brand Aeropostale enters India in tie-up with Arvind

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Aeropostale, an iconic American brand like Abercrombie & Fitch and Levis, has entered the Indian market under a tie-up with Arvind Ltd, one of India’s biggest clothing makers.

The agreement with Arvind will cover both brick-and-mortar retailing as well as ecommerce, the companies said.

Under the agreement, Arvind will open 30 standalone stores for Aeropostale, as well as 25 shop-in-shop outlets over the next three years.

Roll-out of Aeoropostale stores will start in March 2006.

Arvind will also launch an e-commerce portal for the US brand.

“Aeropostale will be the first of its kind youth-focused retail format in India. With 40% of India’s population below the age of 20, we expect it to be hugely popular and successful,” J Suresh, MD and CEO of Arvind Lifestyle Brands said.

Arvind has licensing agreements with other global brands as well, including GAP, Arrow, US Polo and Izod.

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