HOME > BUSINESS > Croma lets customers buy from store via website, and vice versa

Croma lets customers buy from store via website, and vice versa

croma

Croma, the electronic retail chain from the Tata group, said it intends to expand its initial steps at integrating its physical stores and its ecommerce website croma.com.

The integration would make it possible for customers to seamlessly merge the physical and online operation.

As a result, they would not only be able to buy on the ecommerce website and pick up the item from the store, but would also be able to tell the store staff to order from croma.com in case the item is not in stock at the outlet.

Launched in October 2006, Croma now has 97 outlets across 12 major cities of India. Croma sells over 6000 products in the stores from 5 lead categories namely Home appliances, Entertainment, IT products, Digital imaging and Communication gadgets.

While some of the omni-channel retail features have been put in place over the last one year, some others are in the pilot stage, said Infiniti Retail, the parent firm of Croma.

“Customers have also been quick to adopt this new age shopping method, with over 30% of Croma’s online sales now choosing to enjoy these omni-channel features,” it said.

Many customers, it pointed out, walk into Croma stores with either information about the product they desire or having already booked the purchase online.

Croma, Ezone and Reliance Digital — the three electronics retailers — have seen the biggest impact from the rise of online retail in India.

Unfortunately for these companies, the online retail wave happened about 5-8 years after they set up stores, giving them insufficient time to recoup their substantial investments.

However, all three have tried to address the challenge by beefing up their online presence. However, traditionally websites of brick and mortar retailers typically tend to be less sophisticated and user-friendly when compared to online-only specialists like Amazon and Flipkart.

Croma launched its webstore in 2012. It said that the two most used omni-channel features on webstores are checking stock availability at physical stores and order-online-pickup-at-stores.

These features were the first to be implemented by Croma.

In addition, Infiniti Retail is experimenting with express same-day delivery of select products ordered online, but delivered from the nearest Croma store, and the ability to ask sales staff at a physical store to place an order on croma.com.

“This journey is no longer about a customer choosing between the touch-feel-try experience with the friendly Croma store staff and the convenience of purchasing a product online. It is now about allowing the customer to choose the best of both worlds in an entirely new shopping paradigm for India,” said Avijit Mitra, CEO, Croma.

Infiniti Retail Limited is a 100% subsidiary of Tata Sons.

Follow ULTRA.news
Vodafone offers 1GB/day for 84 days at Rs 509 Vodafone has unveiled five pan-India plans, the highlight of which is the new Rs 509 plan that gives 1 GB per day and unlimited calls for 84 days (12 weeks).The pack is priced only Rs 50 higher than the equivalent plan by Reliance Jio, which is priced at Rs 459.Before th...
Google Assistant launches support for third-party apps in India Google has activated support for third-party apps in its Google Assistant product in India.Before this, it was not possible for third-party apps to be launched or accessed via Google Assistant in India. Google Assistant is the company's artificial intelligence-based mobile p...
PVR introduces ‘movie on demand’ with VKAAO app PVR, India's largest movie chain, said viewers can now watch any movie they want -- including oldies, small-time and independent flicks and documentaries -- by voting for them on movie-on-demand app VKAAO from Bookmyshow.When a certain number of app users sign up for a scree...
Adani to enter e-commerce with grocery app ‘Fortune Online’ Adani Wilmar, the company that markets 'Fortune' brand of food products in India, is all set to enter the online grocery sales business with a new e-commerce portal and app called 'Fortune Online'.The company has hired Ahmedabad-based Infibeam to set up an app for the same. ...
Just Dial app downloaded 23,871 times every day; profit rises Online classifieds company Just Dial said its app was downloaded an average of 23,871 times per day during the three months ended September.This was nearly thrice the number of app downloads during the same three months of 2016, showing the impact of the company's TV campaig...
Tata enters cafe business with first store in Bangalore Tata Global Beverages, the world’s second largest tea company, said it is evaluating the possibility of entering the cafe business and has launched its first pilot outlet at Indira Nagar in Bangalore.Tata also has a JV with Starbucks in IndiaThe outlet, called 'Tata Cha'...
Reliance, Essar triple petrol outlets in 2 yr, continue to expand fast – India Ratings Private players such as Reliance Industries and Essar -- owned by Russia's Rosneft -- have tripled the number of petrol and diesel outlets in India in the last two years, and could double their market share by implementing their ongoing expansion plans, India Ratings said.Fro...
Tata Teleservices to merge mobile business with Bharti Airtel Bharti Airtel Limited, India’s largest telecommunications services provider and Tata, India’s leading conglomerate, today announced that they have entered into an understanding to merge Consumer Mobile Businesses (CMB) of TTSL and TTML into Bharti Airtel.The move is likely ...
PC Jeweller signs Akshay Kumar, Twinkle Khanna for pan-India expansion PC Jeweller, the Delhi-based jewellery chain, said it signed up Bollywood stars Akshay Kumar and Twinkle Khanna as it gets ready for a pan-India expansion.The brand, which started 12 years ago with a single shop in Karol Bagh in New Delhi, today has close to 80 outlets. Most...
Tata Teleservices says all options on table; no final decision, denies reports Tata Teleservices Maharashtra, the listed unit of TTSL, said it had not taken any "firm decision" on how to go forward, reacting to a news article in the Business Standard that said the company will shut down this month.Reacting to media reports, the company said it "continu...
Future Retail to pay Rs 500 cr in stock, 155 cr cash for Hypercity Future Retail will pay most of the cost of its proposed Hypercity acquisition by issuing new shares, and only about a fourth will be paid in cash.The deal will put even more distance between Future, which operates chains such as Big Bazaar and Central, and other players in I...
Flipkart sales double this year on Big Billion Days Flipkart, one of India's top two online market places, said it saw twice as much business as part of its Big Billion Day Sale this year compared to the last.The company said it added over 3000 sellers to Flipkart Millionaire Club in a span of just five days of TBBD sale. The...
Tata Capital sells Travel & Forex business to Thomas Cook Thomas Cook, the travel services company, said it had purchased the forex business of Tata Capital, Tata Capital Forex, in its entirety."We would like to inform you that the Board of Directors of the Company at their Meeting held on 25th September, 2017, approved the acquisi...
FLIPKART BIG BILLION SALE: Bajaj Finance offers no-cost EMI Bajaj Finance will offer 'no cost EMI' schemes on over four lakh products during the Flipkart's 'Big Billion Days' sale that starts tomorrow and ends on Sunday to its existing customers."The existing EMI Card customer can transact on Flipkart without any processing fee or an...
WALLET BATTLE: ICICI Bank offers free cashback on Flipkart, Amazon, Reliance ICICI Bank is offering cash back of up to 10% for those who use its free Pockets prepaid payment card on platforms such as Flipkart, Amazon and Reliance Retail.Pockets prepaid card is a free card that is delivered to anyone who installs ICICI Bank's wallet app -- Pockets -- a...
Maruti Suzuki to rebrand its car showroom network in India After introducing a separate showroom network for its higher-end cars by the name of NEXA, India's largest carmaker Maruti Suzuki said it will not overhaul, transform and rebrand its remaining car showrooms in the country.The Company targets to set up over 80 showrooms under ...
India bitcoin law not ready yet – Finance Ministry Finance Minister Arun Jaitley said there was no law on the use of bitcoin and similar crypto currencies in India, and users of such currencies may not get recourse to legal remedies for any damage.However, Jaitely added that the government has set up a committee that is expec...
Yes Bank launches impulse buying app ‘Tap To Shop’ Trying to differentiate itself from regular ecommerce websites and apps, Yes Bank has launched an impulse buying app known as Tap To Shop.Unlike regular online shopping apps, Tap To Shop will be focused exclusively on delivering deals that are not available at most times. The...
Vodafone slashes 4G offer prices after Airtel, Idea reveal explosion of data Vodafone India renewed efforts to promote its cut-price voice and data offerings in recent days as the latest quarterly numbers from rivals Idea Cellular and Bharti Airtel suggested they had given out bigger discounts in the April-June period than anyone had expected.Earlier ...
BSNL halves 2Mbps unlimited plan to Rs 599 from 1,199 Faced with a slowdown due to the emergence of the pan-India competitor Reliance Jio, state-owned Bharat Sanchar Nigam Ltd has halved the price of its unlimited 2 Mbps DSL broadband plan to 599 per month.BSNL NEW UNLIMITED BROADBAND PLANThe player was earlier offering unl...