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Quikr goes for rebranding, unveils new logo

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Quikr, one of India’s top three classifieds provider, today officially launched a new company logo.

“The evolution of the company’s brand is also in sync with the evolution of Quikr’s users who have high aspirations, and have increasingly started using Quikr across a variety of categories such as cars, real estate, goods, services and jobs to fulfil these aspirations,” it said.

Quikr and OLX are the biggest players in the free classifieds industry in India. Others, like Shaadi.com, are paid services that focus on niche segments.

Since the company’s inception in 2008, Quikr has been a pioneer in the online classifieds industry.

It was first company to product innovations to buyers and sellers, such as the Missed Call service for new users, Maximum Selling Price (MSP) to help users get the best price range for their goods.

Earlier this year, the company introduced Quikr Nxt, a messaging based classifieds experiencing which became a resounding success due to the numerous consumer benefits it offered, including user privacy, multitasking and multimedia communication.

Both Quikr and OLX face their biggest challenges in trying to convince Indian consumers that it is possible to liquidate their superfluous items by selling them online. However, hassles with packing and delivery have restricted many from trying the online method of selling.

The company’s new logo and brand identity were crafted by Alok Nanda &Company.

Commenting on the launch of the new logo, Alok Nanda, CEO of Alok Nanda & Company said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”

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