In Mumbai circle, for example, anyone who buys 1 GB of 2G data for Rs 195 will get 20,000 seconds of free talk time. In other words, for around 20,000 paise, you get 20,000 seconds of talktime plus 1 GB of data.
“The product has been especially designed keeping in view the dramatic increase of mobile data users in India, for whom Data usage is as much a part of their daily lives as is Voice calling,” said Aircel.
Aircel also has 3G data offers in Mumbai in tie-up with RCom.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “It is far from being unknown that mobile data usage is dramatically increasing in India, and mobile internet has become a way of life for many. It brings us pride that Aircel offers the most affordable Data products to its customers, and offering free voice calling benefits would bring them the best value for their money. This product is in line with our promise of ‘doing a little extra’, and we’re confident that it will appeal to a large number of our users across the country.”
Aircel launched its 10-paise-per-minute scheme very successfully a few months ago. Under the scheme, customers can make Aircel to Aircel calls across India at just 10 paise per minute.