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Great Online Home Festival generates sales of Rs 300 cr

gohfGreat Online Homes Festival (GOHF), co-organized by Magicbricks, Google and Group M, generated property sales worth Rs 300 cr and more than 500 bookings, organizers said.

A total 9 million page views and 4000 coupons were generated, Magicbricks said.

Speaking on the occasion, Mr Sudhir Pai – CEO, Magicbricks, said, “The successful conclusion of GOHF marks an important milestone for the Indian real estate sector. We are overwhelmed by the record-breaking response from customers, which signals a paradigm shift in the customer psyche so far as the decision of online property purchase is concerned. Hopefully, the momentum generated by GOHF will impart the much-needed impetus for improved sales in the real estate sector in the days ahead.”

Some very insightful observations have come about during this 10 day event, the firm said.

“Emerging markets like Kolkata and Hyderabad were a surprise when it came to consumer enthusiasm for real-estate deals. The response from these markets was at par with cities like Mumbai, Bangalore and Pune. Over 48,000 queries were generated overall, from participating cities including markets like Bhopal and Coimbatore in addition to metro cities like Delhi NCR etc.”

While queries were generate across all price ranges, online bookings were primarily seen for those ranging between Rs. 40 – 80 lacs.

To enhance the consumers experience during GOHF and to make online a seamless medium for experiencing a property, Business view and Hangouts were offered to consumers. Hangouts with developers were conducted giving consumers an experience to speak with the developers first hand and have all their queries answered from their homes.

Additionally, a business view that allowed users to experience the property straight from their home without having to step out. It is for this reason we saw many cross-city bookings that took place.

“The discerning consumer of today, chose the best offers with a great experience at an appropriate price point, making the most of the opportunity.” Pai added.

“We are delighted with the response from GOHF, said Mr.Sachin Agarwal, Chairman & Managing Director Maple Group. “In a short span of 10 days we sold 40 flats and some more are in discussion for closure for the most upcoming areas of Wagholi Annexe & Chakan Taelgaon projects. We are very surprised that many buyers are from Delhi and Mumbai too, and glad that GOHF took our properties to a national level”.

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