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Flipkart offers a helping hand to struggling traditional art

artFlipkart, India’s largest online marketplace, has launched India Art House – an exclusive store offering sellers a platform to promote regional products.

Housing over 10,000 hand-made and traditional handicrafts products, customers will now be able to browse and shop for skilled-crafts from specific regions of their choice, the firm said.

“India Art House truly embodies the spirit of genuine craftsmanship and diverse Indian cultures – that offers sellers of handicraft items a national platform to reach out to a wider set of audience.

“Targeted at shoppers across age groups – from artifacts enthusiasts to new home owners, this store aims to provide customers with the largest selection of region specific products.”

It will feature items like Kashmiri carpets, terracotta pottery, sandal wood artifacts and Warli paintings.

Commenting on this occasion, Ankit Nagori, Chief Business Officer said, “With over 7 million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customer across geographies. Through this one-of-its kind store customers can shop from a range of crafts, home décor & furnishings, paintings and handloom items.”

Ankit further added, “Currently, we have products from over 15 regions in India and we aim to introduce more range over the next few months, making it the go-to store for original and authentic Indian handicraft products. We are confident that this national platform for sellers will enable them to better their livelihood opportunities.”
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