HOME > CONSUMER > Pantel overtakes Samsung, Micromax in Indian tablet market

Pantel overtakes Samsung, Micromax in Indian tablet market

pentaIn a surprise, Pantel Technologies, which sells its wares under names such as Penta, has overtaken bigger brands such as Samsung and Micromax to emerge as the No. 1 seller of tablet PCs in India in terms of volumes.

The company, a long-time supplier to BSNL, had a 16.4% share of the Indian tablet market in the third quarter of 2015 (July-September). Samsung was second with a 14.9% share and Micromax had a 14.05% share.

In comparison, in the first quarter of this year, Samsung had a market share of 19.7%, followed by Datawind at 12.7% and Micromax at 9%.

The primary reason for the decline of Samsung and the rise of Pantel is government procurement, said CyberMedia Research — which compiled the numbers.

tablet-market-share-india

“We have been repeatedly saying that Tablets need an enterprise and government orientation and this is what players like Pantel have been able to successfully adopt. With not much sales happening at the consumer side and the enterprises also not so bully about this product, the procurement in the government domain have helped this product to re-surface,” said Faisal Kawoosa, Lead Analyst CMR Telecoms Practice.

“However, as government goes by the cost effective purchasing system, we will see low-priced brands like Pantel, Datawind, etc. having an edge compared to other vendors like Micromax, Samsung and Xiaomi. For them to grow, Tablets have to get along consumers and enterprises.”

The Indian tablet market has seen disappointing sales, with year-on-year numbers showing declines, in recent quarters due to a lack of interest in the form factor. Customers increasingly prefer a large-sized phone instead of a tablet.

Bigger phones tend to have displays in the range of 5.5-6.0 inches, while 73% of the tablets sold in India have 7-inch displays — making the difference very narrow.

In the first quarter, for example, tablet shipments in India dipped 14% on quarter.

India buys around 200 mln phones in a year, or about 50 mln per quarter.

In comparison, a total of 1.36 mln tablets were sold in the third quarter of the year, according to CyberMedia Research numbers.

Thanks to government purchases, this number represented a 31.8% growth year-on-year (3Q 2015 over 3Q 2014) and a 27.1% growth quarter-on-quarter (3Q 2015 over 2Q 2015).

Most of the increase in shipments during the quarter was because of Pantel.

The brand “earlier used to be exclusively packaged with BSNL mobile services. The vendor has now broadened focus to target both the Government and Retail sectors,” CMR said..

“Further, on account of the festive season in India, a number of vendors pre-stocked shipments for sale during the month of October. Players that saw a good growth in this quarter versus the previous quarter were Pantel Technology, Samsung, Micromax, Datawind, iBall and Lenovo,” it added.

The sweetspot for tablet prices in India is between Rs 5,000-10,000, according to the numbers.

“While most of the broad specifications remain similar in this quarter as well and we did not observe any major shift in trending parameters, however, it is worth noting that in the sub ₹10,000 segment, ₹5,000 – 10,000 price bracket is growing significantly,” said Tanvi Sharma, Analyst for Tablet Devices at CMR.

“This is a healthy indication that while the consumer is accepting low priced devices, it is at the same time keeping a check on the quality thus pushing the device cost above ₹5,000. In the past, under ₹5,000 devices had quality issues and majority of the consumers were not happy with the products in this price range.”

Unlike smartphones, tablets still tend to suffer from weak processors and low resolution displays. Most tablets, for example, come with quad-core 32 bit processors while mid-range smartphones have moved on to octa-core processors. 55% of the tablets sold in the quarter had just 1 GB of RAM.

In terms of displays, mid-range smartphones now offer full-HD (2 mln pixel) displays or HD displays, while tablets very rarely offer full-HD displays in the sub-Rs-10,000 category. Most come with 0.5 to 0.6 million pixel displays.

Tanvi Sharma said that is about to change. “We are expecting in year 2016, to see some major shift in the trending specifications as Tablets are very likely to follow the Smartphone trend of improving specifications over a period of time. Tablets have perhaps reached that stage now where it has to happen.”

Android has a 92.5% market share in India.

Follow ULTRA.news
Samsung Galaxy J2 beats Redmi Note 3 & 4 as most popular smartphone in India Samsung J2 is the most widely used smartphone in IndiaThe humble Samsung Galaxy J2, launched two years ago, is the most widely used smartphone in India, beating hot-selling models like Xiaomi Redmi Note 3 & 4 CyberMedia Research said.Samsung J2 is the most widely used smartp...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
Govt yet to decide on 700 MHz spectrum for BSNL Relative cell sizes | source:DoJ, US GovGovernment of India is yet to say 'no' to a request by Bharat Sanchar Nigam Ltd for the allocation of one block of spectrum in the precious 700 MHz band to enable it to launch 4G services in rural areas.The company had sought one b...
BSNL increases 3G data allocation for most prepaid recharges BSNL's new 3G plansReacting to falling usage of data on its network, Bharat Sanchar Nigam Ltd has increased the data available on its recharges, and introduced a daily data scheme priced at Rs 3099 for 90 days.The operator had, on Apr 1, doubled the data available on mo...
Ortel Communications slashes broadband tariff as Reliance Jio threat looms With the prospect of the entry of Reliance Jio into the cable and broadband market, Ortel Communications -- the largest cable network in Orissa and an emerging player in neighboring states, has slashed its broadband rates.The company has removed all its sub-1 Mbps plans and r...
Reliance Jio Prime Membership extended, 3 months free service offered Reliance Jio, the telecom services provider from Mukesh Ambani-led Reliance Industries, has extended the period for its subscribers to sign up for its Membership program up to Apr 15. It will also provide three months of free service for any member who signs up for its monthly ...
DoT lifts freeze over BSNL’s 2016 JE exam, document verification starts Students attend an examThe Department of Telecom has lifted its freeze over the recruitment of 2,700 junior engineers into Bharat Sanchar Nigam Ltd, India's state-owned telecom operator.The results of the recruitment exam, conducted in September last year, were put on ho...
BSNL offers 30GB 3G data for Rs 549, 14GB for Rs 291 BSNL flyer for its 2GB/day offerBharat Sanchar Nigam Ltd is now offering 30 GB of 3G data with a validity of 30 days for Rs 549 rupees under a promotional scheme till the end of the month.The scheme is intended to coincide with similar freebies announced by new entrant R...
BSNL offers 2GB/day + free calls for Rs 339 per month Bharat Sanchar Nigam Ltd, the state-owned telecom services provider, has launched India's cheapest daily-data pack at Rs 339 per month.For the amount, users will get 2 GB of 3G data plus 25 minutes of free calls per day.The closest tariff plan to this offer is from Re...
High right-of-way charges behind long waiting list for BSNL landlines – Govt High right-of-way charges levied by local bodies for allowing Bharat Sanchar Nigam Ltd to lay underground cables are largely responsible for the telecom company's inability to provide land phones on demand, the government said.As of January, BSNL has 12,052 landline applicati...
BSNL announces new postpaid plans with more data, unlimited calling Bharat Sanchar Nigam Ltd, the publicly owned telecom services provider, announced liberalization of its plans for postpaid customers, a month after doing so for prepaid subscribers.While it offers 1 GB data plus unlimited calling to prepaid subscribers for Rs 339, for pospaid...
MTNL says not aware of BSNL merger talks; stock up 16% Mahanagar Telephone Nigam Ltd, the state-owned telecommunications operator in the metro areas of Delhi and Mumbai, said it was not aware of any 'restarting' of talks related to its merger with Bharat Sanchar Nigam Ltd, the pan-India telecom operator owned by the public."We ar...
BSNL turns net gainer in MNP, to launch 4G at year-end Bharat Sanchar Nigam Ltd, the publicly owned telecom operator, is now 'MNP positive', its chairman and managing director Anupam Shrivastava said, without giving details."BSNL's MNP ratio is positive," Shrivastava said at a customer interaction event today.It is not clear ...
BSNL doubles data on 11 existing 3G plans to take on Reliance Jio BSNL, the public-owned telecom services provider, has increased the data allowance of more of its 3G plans, days after announcing two new tariff plans.Last week, the company has increased the allocation on two of its popular recharges by double or more.The Rs 78 pack,...
BSNL takes on 4G VoLTE with VoWifi + free calls If you enjoy the higher call quality of Voice over LTE (VoLTE) calls compared to regular cellular calls, you are definitely going to enjoy using BSNL's new Wifi calling app.The app, not yet available on Google Play, redirects your call via your Wifi network to your BSNL b...
BSNL to start 4G services only after April – CMD Bharat Sanchar Nigam Ltd, the state-owned telecom services provider, will start its 4G services only in the next financial year that starts in April."BSNL is likely to start 4G services in 2017-18," Anupam Shrivastava, the chairman and managing director of the company said....
BSNL to soon relaunch Rs 498 “truly unlimited” 3G plan, new packs on Republic Day State-owned Bharat Sanchar Nigam Ltd has decided to "relaunch" its 14-day "truly unlimited" 3G plan, chairman and managing director Anupam Shrivastava said today.The plan, introduced in early December, was pulled after only one month. It offered truly unlimited 3G data us...
BSNL offers email IDs in Hindi and other Indian languages BSNL has introduced a free e-mail service for its broadband users based on its डाटावन.भारत domain name.As a result, it is possible for a customer to now have an complete email address in Hindi.“It's now possible in every part of India to have an email address in their...
BSNL matches Airtel, Idea with 339 unlimited voice + 1GB offer Bharat Sanchar Nigam Ltd has unveiled a new unlimited call plan, matching bigger rivals such as Idea Cellular and Bharti Airtel.While Airtel and Idea offer unlimited calls to any network in India plus 1 GB of 4G data for Rs 345, BSNL is doing so with a new recharge of Rs ...
UPA-era procurement delays kept us back – BSNL CMD BSNL Chairman and Managing Director Anupam Shrivastava blamed delays in procuring key equipment for the present backward condition of the state-owned telecom operator.The company, which was once profitable and dominated India's telecom sector, has run up huge losses in the la...
BSNL JE 2016 recruitment frozen after complaints to DoT – CMD Shrivastava BSNL Chairman and Managing Director Anupam Shrivastava said the recruitment of Junior Engineers (JEs) into the telecom company has been frozen by the Department of Telecom on the basis of complaints."It is being held up by the Department of Telecom... due to complaints," Shri...
BSNL to launch Gigafiber plans, slash FTTH tariff to counter Reliance Jio BSNL CMD interacting with consumersState-owned Bharat Sanchar Nigam Ltd will launch Gigafiber plans with speeds of over 1,000 Mbps to counter the threat from players like Reliance Jio, the head of the organisation said today."We have a similar strategy and soon we are go...
Bharti Airtel offers unlimited calls at around Rs 200 per month to counter Jio Airtel 4G offers unlimited voice calls at 345/monthDays after Reliance Communications unveiled a plan that offers unlimited calls at Rs 150 per month, India's biggest telecom operator has come up with something very similar to take on both RCom, Reliance Jio and an upcoming ...
BSNL offers yearly data plan: 80 GB @ Rs 4500, 60 GB @ 4000 To take on competitors like Bharti Airtel and Reliance Jio, state-owned BSNL has come up with a one-year 3G data plan that offers 80 GB of 3G data for Rs 4,498.That translates to roughly Rs 56 per GB with a one-year validity.In comparison, others like Idea and Bharti ...
Lava launches 7-inch, thin Intel-powered tablet at 6,299 LAVA International has launched an Intel Atom-powered tablet priced at Rs 6,299.The model has a 7-inch HD (not full HD) display and 1 GB of RAM. Display technology is not IPS, so viewing angles may not be the best.It has a 5 MP rear and 3.2 MP front camera with real fla...