The launch of Zee.One follows similar attempts in North America and South East Asia.
Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.
“The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market,” said Amit Goenka, CEO – International Broadcast Business, ZEEL.
Zee had, last year, announced its intention to launch a global news network as well, though not many updates have reached us on that front after the announcement.
Zee.One – I Feel Bolly.Good promises to deliver high-quality entertainment from the cinematic Mecca of Asia: Bollywood.
The free-to-air channel will broadcast a great variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy, action among others. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.
Targeting women between the ages of 19 and 59, Zee.One’s premium content will be specifically adapted for the German market.
Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows.