Flipkart beats Amazon in a user survey

flipkartIndia’s leading e-commerce marketplace, Flipkart has emerged as India’s most preferred e-commerce platform, the company said quoting “E-tailing Leadership Index” of research firm RedSeer Consulting.

“With an overall score of 95, Flipkart has been ranked ahead of players like Amazon (87), Snapdeal (66), Paytm (65) and Shopclues (59), in the second edition of the survey for the months of May-July 2016,” it said.

RedSeer is a Bangalore-based market research firm.

The quarterly survey was conducted among 3000 online shoppers across 30 cities and was split between SEC A, B and C population, with equitable distribution of age group and gender.

The respondents were asked to reveal their most trusted brand, best value proposition and great buying experience.

Flipkart scored the highest in all the parameters, it said.

Customers across India voted overwhelmingly for Flipkart for its superior product availability, variety, quality and also price competitiveness.

“Flipkart showed the highest improvement in customer experience which included web and app experience, delivery time, reverse pick up speed, customer support and ease of return,” the e-commerce company said.

Flipkart, which easily dominated the Indian online retail sector for years, has come under increasing competition from US-based Amazon, which according to some reports, has overtaken the Indian company in terms of traffic.

Amazon has distinguished itself by investing heavily into logistics and distribution, even as Flipkart continued to rely heavily on third-party couriers.

However, recently, Flipkart has started fulfilling its orders by itself via its eKart distribution company.

It has also introduced innovations such as Flipkart Assured, no-cost-EMI and product exchanges.