HOME > BUSINESS > Zee Entertainment buys UAE-based FM station

Zee Entertainment buys UAE-based FM station

zee-uaeZee Entertainment Enterprises said it bought UAE-based Hum 106.2 FM, marking its first radio property.

After being a pioneer with the launch of India’s first Hindi Satellite channel, Zee TV in 1992, Zee Entertainment was the first to launch a Bollywood TV channel, Zee Aflam in 2008 for the Arab audience as well introduce the Arab world to Hindi programs dubbed in Arabic with Zee Alwan in 2012.

106.2 Hum FM was previously owned and operated by Shamal Media Services. The station is a frequency originating from the emirate of Umm Al Quwain and forms a part of Umm Al Quwain Broadcasting Network (UBN). The frequency was one of the first Hindi and Urdu language frequencies to hit the UAE airwaves in the 1990’s. It redefined drive time and boasted of many celebrity Radio Jockeys. It also went on to popularize live cricket commentary on radio and has a lot of pioneering firsts in the radio business.

“In our journey of over two decades, ZEE has always led the industry in its evolution and transformation,” Amit Goenka, CEO – International Broadcast Business, ZEEL said.

“Radio has been an area of interest for ZEE for quite some time and after extensive planning and studying of the brand values, ratings and revenue generated by various stations, we felt that an investment in Hum FM was the best option.”

Hum FM has a legacy of almost two decades and with a current market share of 26%, it is the top Hindi radio station in the UAE.

“ZEE is confident that it can leverage its very strong South-Asian brand connect onto Radio, and offer a synergy of Television, Radio and Digital that could revolutionize the entertainment industry in the UAE.”

UAE is one of the few countries where Indian-language FM channels operate. Home to a large expatriate population, the Gulf state has multiple radio channels in Indian languages, including Hindi and Malayalam.

“We are excited about our new business ventures. Radio comes immediately after our foray into film production and distribution where movies like ‘Rustom’ and ‘The Flying Jatt’ have done extremely well globally and specifically in the UAE and Middle East markets. The acquisition of Hum FM in UAE is a step in that direction and we are upbeat about its prospect in the coming years;” Amit further added.

Commenting on ZEE’s plans for the region, Mukund Cairae, CEO – MENA and APAC, ZEEL said, “This move is a diversification to our entertainment business portfolio, adding to the numero uno position we possess in Television among South Asians in the Middle East. This investment also shows our commitment to the region and its business landscape. Now we can offer media across Television, Radio and Digital platforms, leading to a great synergy between content and mediums.”

Zee will take advantage of its music content that includes singing reality shows like ‘The Voice India’, ‘SaReGaMaPa’, ‘Antakshari’ and ‘Asia’s Singing Superstar’ which gives it on-going relationship with the big names in the industry. It also has its own music label Zee Music Company.

Shahid Jamal, Founder & MD, Shamal Media Services said, “Hum FM pioneered FM Radio in UAE and over the years, we have made it the No. 1 Radio Station. It is now a great opportunity for us to hand over our successful radio legacy to a media network that has been a pioneer of South Asian entertainment globally and in the region. Zee Entertainment, who themselves have had a great legacy in the media business will only take the success of Hum FM to the next level.”

Follow ULTRA.news
Hindustan Media Ventures reports 5% ad revenue growth Hindustan Media Ventures, the publisher of Hindustan daily, reported a 12% jump in net profit for the third quarter due to ongoing cost cutting measures. On a positive note, advertising revenue increased by Rs 8 cr, or 5%, on year during the third quarter to Rs 177 cr. Howeve...
NDTV to lay off 25% of workforce in one month NDTV said it has decided to fire up to 25% of its workforce over the next one month to focus more and more on its core news business. The fired employees are currently engaged with the company's non-core operations. "As intimated earlier to the exchanges, NDTV Group had in...
TV Today to merge Mail Today with itself for synergy Broadcasting company TV Today Network said it has decided to write off nearly Rs 273 cr of accumulated losses at its Mail Today newspaper business and merge it with the parent company for better synergies. TV Today Network runs one of India's most popular television network, i...
After ‘Bhabhiji Ghar Par hain’, is it ‘Jijaji Chhat Par Hain’ for Edit II? Hiba Nawab | Facebook According to sources, Edit II Productions, which produces the massively successful Hindi comedy Bhabhiji Ghar Par Hain for &TV, is likely to produce another comedy 'Jijaji Chhat Par Hain', this time for SAB TV. &TV, for the record, is a brand ...
Sun TV continues slow ad growth trend, but subscription fees jump Chennai-based Sun TV continued to report decent overall growth in the July-September quarter as well, but advertising sales continued to lag behind peers such as Zee Entertainment. The company has been ‘suffering from’ poor advertisement growth in the last couple of years, ev...
NDTV officially denies sale to Ajay Singh India's oldest English television news broadcaster NDTV officially denied that it has been sold to Ajay Singh, the promoter of SpiceJet. "We wish to inform you that the promoters of the Company have not entered into any agreement for sale of their stake in the Company to any ...
Stock Exchange seeks clarification from NDTV on Ajay Singh’s stake-buy NDTV Promoter Prannoy Roy with former PM Manmohan Singh The National Stock Exchange has again sought a clarification from NDTV after the Indian Express reported that SpiceJet promoter Ajay Singh was now the biggest shareholder in the media company. UPDATE: NDTV has denied ...
Sony loses IPL rights to Star India Star India, part of Rupert Murdoch's media empire, has won the rights to broadcast Indian Premier League matches for the next five years, edging out Sony India. The company bid Rs 16,347 cr for the privilege, edging out other groups such as Discovery. This comes to about Rs 3...
Dish TV slashes HD channel price to Rs 20 from Rs 50 Dish TV, one of India's biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%. Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10. ...
Arnab Goswami’s Republic TV gets derated by Malayalis Republic TV, the channel launched by Arnab Goswami -- the former editor of Times Now -- has come in for a barrage of criticism on social media after Malayalis took offence to what has been portrayed as repeated attempts by the channel to tarnish the reputation of the state. Th...
News Corp buys Bangalore-based media software firm GyanMatrix Rupert Murdoch's News Corp announced yet another acquisition in India with the agreement to purchase Bangalore-based GyanMatrix Services Private Limited. P Hariharan, founder GyanMatrix The company, which provides software solutions for media and publishing companies, will...
Times Group introduces ‘exclusive’ content online for subscribers Times Group, India's largest media group, has taken a step towards what may eventually be a paid model for online news by introducing 'exclusive' content for registered users. For now, registration and membership is free. Users can sign in using their Facebook or Google ID...
Zee Entertainment slashes channel prices ahead of TRAI regulation Zee's new tariff card for HD channels Zee Entertainment, one of the four big broadcasting groups of India, has become the first player to bring its channel prices in line with an upcoming regulation issued by the Telecom Regulatory Authority of India. Zee's new tariff card...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-up Airtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days. The SES-9 satellite ...
DB Corp launches Hind daily Dainik Bhaskar in Surat DB Corp has launched its Dainik Bhaskar Hindi daily in Surat, eyeing a large-Hindi speaking population in the city. The company said there are around 28 lakh Hindi speakers in Surat, the diamond capital of India. "Our intensive on-ground study revealed exciting prospects ...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on Reddit Republic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel. The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5. UPDATE: The cha...
Zee Entertainment takes Bollywood to Mexico with new channel Zee Entertainment Enterprises entered the Latin American market with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. The channel offers Bollywood movies, telenovelas and series. Other countries in the region will be addressed in...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser' Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV. The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...
Kerala Police file FIR against journalists after sting goes awry Mangalam TV CEO Ajithkumar apologizes for misrepresenting sting op Kerala Police have filed a first information report against the head and eight members of the 'investigation team' of a newly launched TV channel for a botched up sting operation targeting a minister. The F...