HOME > BUSINESS > Lava sees 30% jump in sales in Q3; to invest Rs 2,615 cr in manufacturing

Lava sees 30% jump in sales in Q3; to invest Rs 2,615 cr in manufacturing

lava

Lava International, the mobile brand, said its revenue grew 23% to Rs 7,626 crore last year, bucking the general trend seen in Indian telecom handset brands.

In addition, the company saw strong growth in sales in the last three months, it said.

The total handsets shipped by the company in the three months from July to September this year was 7.1 million, up 30% from 5.4 million in the April-June quarter.

It has also become the No. 1 Indian mobile handset brand in Tamil Nadu, Gujarat, Rajasthan, and J&K by volume.

“Despite immense competition, we have done highest volume amongst all Indian mobile handset brands and have emerged as the Challenger brand across India,” said Navin Chawla, Chief Operating Officer, Lava International.

Most Indian brands have seen a decline in their revenue due to the entry of Chinese brands such as Xiaomi, LeEco, Vivo, Gionee and Oppo.

The entry of these brands has changed the landscape of the lower and mid-level handset market in India.

However, said Lava, last year was one of growth for the company.

“Lava increased its distribution width by 44% to 120K outlets in FY15-16 is working towards having 165K outlets by end of this financial year,” said the company.

The company has earmarked an overall investment of Rs 2615 crores for ramping up the existing manufacturing units in the next five to eight years.

With this, its overall production capacity will be increased to 216 million units per year, it said.

It is also planning to establish what it called the first Mobile Phone Design Center in India by end of 2017.

Lava is aiming 20 percent mobile handset market share by 2018-end.

That’s comparable to the total handset market in India at present, which is around 200-250 mln units per year.

This year, the company roped in Mahendra Singh Dhoni as its brand ambassador to launch its ‘Never lets you down’ brand campaign.

Follow ULTRA.news
WATCH HERE: Mukesh Ambani speech on ‘significant announcement’ on Reliance Jio Mukesh Ambani, chairman of Reliance Jio will make a 'significant announcement' about the 4G wireless service provider's offerings at 11 AM on Friday while delivering his annual speech at its parent's annual general meeting.A live webcast of Mukesh Ambani's speech at the AGM, a...
Xiaomi to launch Redmi Note 4X in India this Friday? Chinese smartphone maker Xiaomi indicated that it is going to launch the Redmi Note 4X, the slightly modified version of the 'non-X' model, in India on Friday.64 GB Redmi 4XIt released a teaser video indicating the launch (see below).The model was launched in China i...
Xiaomi sells 2.5 lakh Redmi 4 smartphones in minutes The fastest growing mobile handset brand in India, Xiaomi, said it sold 2.5 lakh units of its entry-level phone Redmi 4 in its inaugural flash sale today.The numbers indicate that the company may have yet another big hit on its hands after the enormously successful Note 4...
Xiaomi at No.2, overtakes Vivo, Oppo in Indian smartphone market Xiaomi has emerged as the second biggest smartphone brand in India after Samsung as its smash hit Redmi Note 4 broke sales records, according to market share numbers for the first three months of the year.The numbers also revealed that for the first time in eight years, t...
Nokia 3310 available in India from May 18, price Rs 3,310 HMD Global, a company formed by ex-Nokia employees, announced the launch of the new Nokia 3310 handset in India."The Nokia 3310 will be available across top mobile stores in India starting May 18, 2017," it said.The phone will retail at a recommended best buy price of...
Redmi 4: Has Xiaomi forgotten the value-for-money proposition? Xiaomi today launched the Redmi 4 -- its 'entry level' model with a 5-inch display, but a deeper look at the phone's pricing reveals that the company may be moving away from its initial positioning as a value for money brand.At first glance, the device appears to be a true-bl...
Reliance Jio to lose over half of its subscribers by the month-end – CyberMedia Research LAVA M1 ConnectEven as some brokerages are predicting that Reliance Jio will manage to carry over 80% or more of its subscribers when it starts charging for its services at the end of this month, CyberMedia Research said it sees 55-60% of existing connections getting abandon...
ViVo, Oppo, Xiaomi need cheaper smartphone models to grow in India in 2017 China's LOVE brands -- Lenovo, Oppo, Vivo and Xiaomi -- will have to introduce cheaper models in 2017 to continue their strong growth in India, CyberMedia Research said in a report.The reason? India's replacement and upgrade market -- Rs 10,000-13,000 -- will no longer be...
Reliance Jio’s 1000-rupee phone likely to work only on its 4G network; feature The market is abuzz with rumors of the impending launch of a 1000-rupee 'feature phone' by Reliance Jio, but comments by Airtel CEO Gopal Vittal suggests that the Mukesh Ambani firm will not be able to launch such a phone without providing a big subsidies. However, doing so would...
Lenovo issues VoLTE update for K5, Plus and Note with Reliance Jio support Three months after Reliance Jio started giving out free connections, Lenovo -- the biggest online smartphone brand in India -- has started pushing out VoLTE update to those who bought its last generation phones - the K5, and its Note and Plus variants.Out of these, at least...
WATCH LIVE: Lenovo K6 Power launch in India at 3 PM today Flipkart and Lenovo are launching their latest mid-range smartphone, the K6 Power, in India today at 3 PM.The live stream of the even is available on Youtube (see below).https://www.youtube.com/watch?v=URwYoUTiOmkIt remains to be seen what specifications of the K6 P...
Lenovo to launch K6 Power in India: But Do We Care? Lenovo, the Chinese smartphone giant that heralded the smartphone revolution in India with its ultra-affordable models like A6000, is all set to release the latest of its K series models -- the K6 Power sometime early next week.Does the phone promise anything interesting? Sho...
Lava launches 7-inch, thin Intel-powered tablet at 6,299 LAVA International has launched an Intel Atom-powered tablet priced at Rs 6,299.The model has a 7-inch HD (not full HD) display and 1 GB of RAM. Display technology is not IPS, so viewing angles may not be the best.It has a 5 MP rear and 3.2 MP front camera with real fla...
itel Mobiles sells 1.6 mln handsets in October itel Mobiles said it sold 1.6 million handsets in the month of October with its marketing strategies and 100 day replacement warranty offer.The total mobile phones sold in one month in India is around 15 mln.“Our marketing strategies and service proposition of 100-day rep...
OnMobile launches new consumer brand ONMO OnMobile Global Limited launched its new consumer brand, ONMO, and showcased some of its other new products. “The company has been working towards this change for over two years now. It has made significant investments in core technology, product development, processes and p...
itel launches VoLTE phone with Iris scanner @ Rs 8,490 itel Mobile said it has launched its s flagship selfie phone, ´it1520´ at Rs 8,490 in India.it520 is equipped with wide angle 13 MP front and back cameras, Iris scanner, 4G-VoLTE connectivity and a Reliance Jio connection.The model runs on Android 6.0 Marshmallow."The...
At Rs 5,999, iBall Andi Wink is cheapest VoLTE phone with 2GB RAM Adding to the number of choices for entry-level VoLTE phones in India, iBall has launched its Andi Wink 4G model with 2 GB of RAM.Most phones in the Rs 5,000-6,000 category tend to come with only 1 GB of RAM, and the new model is a welcome break from the trend.Rival Intex...
LAVA launches A97 smartphone with 4G VoLTE @ Rs 5,949 Mobile handset manufacturer LAVA International Ltd launched its new LAVA A97 with 4G access and 5 MP selfie camera at Rs 5,949.Lava A97´s wide range of specifications includes 5 inch screen of FWVGA resolution, 5MP rear and ‘selfie’ camera (both with LED flash), 4G VoLTE conn...
Lava launches 5.5 inch, 1 GB VoLTE phone at Rs 7,349 LAVA International Limited, an Indian multi-national company in the mobile handset industry, launched its new product LAVA X28 with 5.5” HD screen, priced at Rs 7,349.LAVA X28 specifications includes 4G VoLTE connectivity and latest Android 6.0 Marshmallow operating system....
Lava offers free screen replacement guarantee for one year Lava International Limited, an Indian multi-national company in the mobile handset industry, said anyone purchasing a feature phone or smartphone from the company from 15th September to 15th November the customers will be entitled to avail a one-time mobile screen replacement. ...
Why you SHOULDN’T buy the new Rs 2,999 LYF flame mobiles with Reliance Jio free 4G At long last, Reliance Jio's sister company Reliance Retail has launched four new LYF phones starting at just Rs 2,999 in its 'Flame' series.These phones sound too good to be true, given that 4G handsets currently cost at least Rs 4,000 or more.But are they? Or should...
Lenovo Vibe K5 user reviews point to poor camera, decent handset Lenovo's latest entry-level warrior, the Vibe K5 Note, started selling two weeks ago and going by initial user reviews, the phone ticks all boxes except one - camera.The device has been found to be acceptable or good in all respects such as performance and display, but th...
Lenovo Vibe K5 crosses 1 lakh sales mark, no registration next week Lenovo Vibe K5, the latest entry-level handset from the Chinese hardware maker, has cross the 1 lakh sales mark in India, 8 days after it first became available in the country.This makes the phone the second fastest moving phone this year after the Le 1s, which sold aroun...
Lenovo Vibe K5 sold out for the second time Lenovo managed to sell out its entire stock of Vibe K5 Plus at the second flash sale for the device on Amazon today.The company is expected to soon reveal how many units it managed to sell today.At its first flash sale a week ago, it had managed to get orders for 52,000 u...
LeEco sells Rs 780000000 worth of Le 2, Le Max2 on Day 1 of flash sale LeEco, the Chinese 'ecosystem player' that arguably offers the best value-for-money smartphones in India, 61,000 of its second-generation smartphones worth Rs 72 crore on Day 1 of its sales.The company sold the Le 2 and its more expensive cousin, the Le Max 2, yesterday o...