HOME > BUSINESS > Airtel halves 4G data price to Rs 495/10GB; offers freebies to take on Reliance Jio

Airtel halves 4G data price to Rs 495/10GB; offers freebies to take on Reliance Jio

Bharti Airtel cuts 4G data prices by half

Over the last two days, Bharti Airtel has quietly slashed its 4G pack prices to unprecedented levels in reaction to upcoming plans from Reliance Jio.

According to the new data plans available to anyone who recharges using Airtel’s online or app facility, the price of 10 GB of 4G data pack has been brought down from Rs 999 to Rs 495.

Similarly, the 6 GB plan now costs Rs 260-265 compared to Rs 700 a month ago.

These price changes are applicable only for 4G handsets and usage, and not for 3G-only customers to all users as long as they are using the SIM on a 4G handset. In other words, if the customer is using a 3G handset, he or she will have to rely on the older, more expensive tariff, but if he or she is using an LTE handset, the new tariff will apply even if the final consumption happens on 3G or 2G networks.

Though Airtel has not made any official announcement in this regard, the new tariff is available to anyone who recharges on the website or app.

The move comes in reaction to similar tariffs from Reliance Jio, which will be selling 6 GB at Rs 300 starting Jan 1. This will be available as a top-up recharge over and above the 1 GB free quota and will be consumed only if and when the 1GB is exhausted.

FREEBIES

Besides the above, India’s largest telecom company has started giving free data and voice services to its key customers.

For example, a key customer got the above offers (given in the chart). The plans include free 6 GB of data when recharging with Rs 260 of talktime and unlimited local, STD and roaming calls and 6 GB of data for just Rs 299. Something like this would have cost Rs 1,500 per month from the provider just three months ago.

Moreover, these are prices that not even Reliance Jio matches. For example, Jio gives unlimited calls and only 4GB of data for Rs 499 — thus making the Airtel plan 50% cheaper.

The freebie plans are listed in the ‘only for you’ section of the mobile app or web portal, and are not available to everyone.

BIG RESPONSE

The kind of plans that India’s biggest telecom company is offering to retain its key customers is unprecedented and unexpected.

While some amount of tariff tweaking was expected, this level of aggression is likely to take investors by surprise.

Idea Offers

Most analysts who track the company were looking for a decline of 10-20% in the tariff charged by Airtel in response to Reliance Jio.

However, going by the above details, the correction seems to be in the order of over 50%.

It remains to be seen how big an impact this will have on both Bharti’s profitability as well as its efforts to prevent customer loss to the new entrant.

It also remains to be seen if and when Idea Cellular and Vodafone respond to the above packs. Tata DoCoMo has already started offering 10 GB at Rs 495 in select circles.

While Idea does offer some freebies, such as an extra 9 GB to anyone who buys 1GB pack (see above), it has remained far more restrained compared to Bharti in its response to Jio so far.

All this, in other words, suggests that the new ‘normal pricing’ for data in India is going to be around the Rs 50 per GB mark, down from Rs 220 per GB three months ago.

Follow ULTRA.news
Reliance Jio offers iPhone 8 at Rs 9,200 effective price, here’s how to book Reliance Jio has opened pre-booking for the new Apple iPhone with an effective price of just Rs 9,200 under a dual cashback offer.The sticker price of iPhone 8 is Rs 64,000 in Jio stores.However, if you buy the device along with a 12 month contract of services from Jio,...
Why Reliance Jio’s new 90GB-for-799 plan is bad news for Bharti Airtel, Idea Cellular Reliance Jio, the country's largest internet service provider, will unveil a new tariff plan for iPhone 8 users that will offer 90 GB of 4G data for Rs 799 over a 28-day period, media reports said.That works out to Rs 8.88 per GB, which is almost half the rate valid for a com...
Bharti Airtel dismayed, Vodafone disappointed by TRAI IUC cut As expected, incumbent telecom operators have expressed their disappointment with the regulator going ahead with cutting the interconnect charges paid by one operator to another at the time of handing off internetwork calls.The operators are likely to approach the government ...
Ambani suddenly looks like the smart guy after TRAI termination charge cut Operators such as Bharti Airtel, Vodafone, BSNL and Idea Cellular are likely to cut call tariffs for 2G and 3G users after TRAI decision to cut 'termination charges' to 6 paise per minute from 14 paise.More importantly, the bet that Mukesh Ambani placed by making voice free s...
Idea Cellular raises 4G plan prices by 25%, 84-day pack now at Rs 505 Even as Reliance Jio continues its slow move towards 'full pricing' of its services, rival Idea Cellular has taken a step towards increasing promotional 4G pack prices across its tariff cards.While the operator was offering 1GB data per day for 84 days at around Rs 400 in ke...
50% of Idea Cellular cell-sites now have 3G or 4G Idea Cellular said it has now achieved 3G or 4G penetration for 50% of its cell-sites."Idea added nearly 50,000 broadband sites over the last 12 months period ending August ’17, growing its broadband footprint to cover 5,888 Census towns and nearly 105,755 villages, reaching...
RCom to shut down 2G GSM network in Gujarat Reliance Communications said it has asked subscribers in Gujarat to move to its 4G network as its 2G spectrum in the state is expiring at the end of this month."The Company has initiated migration of its customers in Gujarat circle to an all 4G network, prior to expiry of 2G ...
Vodafone offers unlimited voice, data in 18 countries at Rs 5000/month Vodafone today introduced an unlimited roaming pack for Indian users in 18 countries priced at Rs 500 per day or Rs 5,000 per month.Both incoming and outgoing calls as well as data usage will be free.“We launched our flagship unlimited international roaming proposition...
BSNL to form tower co, but will it sell stake? The Union Cabinet today gave its approval for hiving off mobile tower assets of Bharat Sanchar Nigam Limited into a separate company owned by BSNL.While the move, is not of that big a significance in itself, it is crucial from the perspective of what could come next.It is...
Bharti Airtel starts VoLTE roll-out, service live in Mumbai Bharti Airtel launched its Voice over LTE (VoLTE) services today, starting in Mumbai, and said call charges will remain the same.Airtel VoLTE, which works over 4G, will offer customers HD quality voice calls along with faster call set up time."Airtel VoLTE will be availab...
Bharti Airtel unveils 5GB-per-day 4G pack Bharti Airtel has become the first operator in India to break the 2GB-per-day cap under its daily data plans, offering up to 5GB per day under its various plans. Under the new plans, customers can recharge for various denominations that allow them to get 1 GB, 2 GB, 2.5 GB, ...
Reliance Jio corners 91% of data card market; could hit BSNL broadband The shipments data cards or dongles in India jumped 15% in Apr-June period compared to the previous three months, thanks to aggressive sales of Reliance Jio Mifi devices.The Ambani company had a 91% share of the dongle market in the country during the period, said CyberMedia...
BSNL to “shortly” launch 4G with VoLTE, Reliance Jio to face competition Players like Bharti Airtel, Idea Cellular and Vodafone are heaving a sigh of relief that Reliance Jio has not unveiled any 'monsoon surprise' offer. However, state-owned BSNL may be about to increase the competition in the market with the launch of its 4G services shortly.An...
Idea launches 4G in Srinagar, offers 84 GB for Rs 392 Idea Cellular, India's third largest telco by revenue, launched its 4G services in Srinagar.This is the 26th town in Jammu & Kashmir to get Idea 4G services, which are also present in Jammu, Udhampur, Katra, Samba, Poonch, Rajauri, Kathua, in addition to Srinagar. "Idea ...
End of freebies? Vodafone prices 1GB/day for 28 days at Rs 392 With Reliance Jio not showing any signs of unveiling yet another 'surprise' offer, telecom tariffs in India seems set to rise, particularly for data.Vodafone today announced an new tariff pack that offers 1 GB of 3G or 4G data and free calls for Rs 392. However, unlike simil...
Reliance Jio hits 10% revenue market share – Credit Suisse New telecom operator Reliance Jio is estimated to have notched up a market share of around 10.5% in terms of total telecom revenue in India, broker Credit Suisse said.However, after deducting interconnect payments made to rivals, Jio's share is likely at around 9%, it said. ...
JioPhone booking starts at 5:30 PM today at Reliance Jio stores The Mukesh Ambani-led telecom operator is likely to start prebooking for its JioPhone device at 5:30 PM today, according to sources.Booking can done in four ways -- using the company's website Jio.com, using the MyJio app and by going to a either a Jio Store or any multi-bran...
BSNL STVs now valid on roaming as well BSNL, the state-owned telecommunications company, said it has decided to extent the benefits of all special recharges to its subscribers even when they're roaming.So far, these special tariffs were available only in the home location.For example, STV 349 which offers unli...
Reliance Jio starts turning off free services, urges users to recharge Reliance Jio, the telecom firm that has caught the country by storm, has started turning off the connections of those subscribers who have not recharged their mobile phones since the beginning of April.In April, it had introduced the Summer Surprise offer, and gave around fou...
TRAI to hear the public on net neutrality in open house this month The Telecom Regulatory Authority of India has started registrations for an open house discussion on its upcoming recommendations on net neutrality.The open house discussion will be held on Wednesday, August 30 at 9:30 AM in New Delhi. The venue has not been finalized yet, and...
Idea Cellular likely to expand 4G offers this year Idea Cellular, India's third biggest telecom player by revenue, is likely to see its 4G data capacity rise to three times the current level over the next nine months, which is likely to push the price of data down further.This could impact Reliance Jio's ability to stop its d...
Vodafone slashes 4G offer prices after Airtel, Idea reveal explosion of data Vodafone India renewed efforts to promote its cut-price voice and data offerings in recent days as the latest quarterly numbers from rivals Idea Cellular and Bharti Airtel suggested they had given out bigger discounts in the April-June period than anyone had expected.Earlier ...
Bharti Airtel will launch VoLTE next year Bharti Airtel is still testing its 4G voice or Voice over LTE service and a pan-India launch will take place only by January-March of 2018.Gopal Vittal"VoLTE is a very complex technology," CEO Gopal Vittal said. "There is a lot of optimization. It has to be tested device...
No plans to launch JioPhone rival – Bharti Airtel Bharti Airtel, India's largest telecom provider by revenue, said it has no intention of launching a rival phone similar to the super-cheap semi-smartphone launched by rival Reliance Jio.Asked if the company needed to come out with a similar, affordable handset to compete with...
Telecom license fees fall 23% as Reliance Jio hits call, data prices The license fees paid by telecom operators in India to the central government fell by 23% to 2,663 crore in the three months ended March compared to the previous three months, the government said.Compared to nine months earlier, the fall was 33%.Telecom access providers, ...