HOME > BUSINESS > Airtel halves 4G data price to Rs 495/10GB; offers freebies to take on Reliance Jio

Airtel halves 4G data price to Rs 495/10GB; offers freebies to take on Reliance Jio

Bharti Airtel cuts 4G data prices by half

Over the last two days, Bharti Airtel has quietly slashed its 4G pack prices to unprecedented levels in reaction to upcoming plans from Reliance Jio.

According to the new data plans available to anyone who recharges using Airtel’s online or app facility, the price of 10 GB of 4G data pack has been brought down from Rs 999 to Rs 495.

Similarly, the 6 GB plan now costs Rs 260-265 compared to Rs 700 a month ago.

These price changes are applicable only for 4G handsets and usage, and not for 3G-only customers to all users as long as they are using the SIM on a 4G handset. In other words, if the customer is using a 3G handset, he or she will have to rely on the older, more expensive tariff, but if he or she is using an LTE handset, the new tariff will apply even if the final consumption happens on 3G or 2G networks.

Though Airtel has not made any official announcement in this regard, the new tariff is available to anyone who recharges on the website or app.

The move comes in reaction to similar tariffs from Reliance Jio, which will be selling 6 GB at Rs 300 starting Jan 1. This will be available as a top-up recharge over and above the 1 GB free quota and will be consumed only if and when the 1GB is exhausted.

FREEBIES

Besides the above, India’s largest telecom company has started giving free data and voice services to its key customers.

For example, a key customer got the above offers (given in the chart). The plans include free 6 GB of data when recharging with Rs 260 of talktime and unlimited local, STD and roaming calls and 6 GB of data for just Rs 299. Something like this would have cost Rs 1,500 per month from the provider just three months ago.

Moreover, these are prices that not even Reliance Jio matches. For example, Jio gives unlimited calls and only 4GB of data for Rs 499 — thus making the Airtel plan 50% cheaper.

The freebie plans are listed in the ‘only for you’ section of the mobile app or web portal, and are not available to everyone.

BIG RESPONSE

The kind of plans that India’s biggest telecom company is offering to retain its key customers is unprecedented and unexpected.

While some amount of tariff tweaking was expected, this level of aggression is likely to take investors by surprise.

Idea Offers

Most analysts who track the company were looking for a decline of 10-20% in the tariff charged by Airtel in response to Reliance Jio.

However, going by the above details, the correction seems to be in the order of over 50%.

It remains to be seen how big an impact this will have on both Bharti’s profitability as well as its efforts to prevent customer loss to the new entrant.

It also remains to be seen if and when Idea Cellular and Vodafone respond to the above packs. Tata DoCoMo has already started offering 10 GB at Rs 495 in select circles.

While Idea does offer some freebies, such as an extra 9 GB to anyone who buys 1GB pack (see above), it has remained far more restrained compared to Bharti in its response to Jio so far.

All this, in other words, suggests that the new ‘normal pricing’ for data in India is going to be around the Rs 50 per GB mark, down from Rs 220 per GB three months ago.

Follow ULTRA.news
New technology makes telecom cheaper, but hurts tower companies A technology that has been around for almost a decade is now getting deployed on a large scale by Indian telecom operators to deploy 2G, 3G and 4G networks using the same base station.A Nokia illustration on old vs new situationThis could hit the revenue and growth prosp...
Bharti Airtel to offer cheap 4G plans for all dongle users – report With new operator Reliance Jio snapping at its heels, incumbent Bharti Airtel has decided to slash its data prices for everyone with the introduction of new 4G dongle plans, Telecom Talk blog reported quoting unnamed sources.At present, Bharti Airtel does not offer any plan t...
Bharti Airtel slashes home broadband tariff ahead of Jio Fiber launch Ahead of the launch of Jio Fiber by Reliance, Bharti Airtel slashed its home broadband prices with a new set of cheaper plans.The new plans now offer up to 100% more high speed data benefits within the same monthly rentals, the company said. Existing customers will b...
Bharti Airtel could help Reliance Jio win Rs 2,000 cr from DoT Bharti Airtel's attempts to avoid paying "voice conversion charge" on the spectrum that it is purchasing from internet service provider Tikona Digital could end up unintentionally benefiting arch rival Reliance Jio.Reliance Jio was forced to pay around Rs 1,650 cr four ye...
Airtel, Idea and Vodafone close to network sharing deal Fierce competition from new entrant Reliance Jio is pushing the incumbent telecom operators Bharti Airtel, Reliance Jio and Vodafone India to accelerate negotiations to allow them to use each other's full networks.As of now, these operators only share 'passive' or 'dead' in...
Reliance Jio puts more 4G spectrum to use to increase speeds Reliance Jio, the 4G operator that has taken the market by storm, has deployed the extra spectrum that it bought last year, increasing the total spectrum in use in most markets by 20-25%.In most circles, Jio is operating with about 40-50 MHz of spectrum, and with the new sp...
4,196 villages lose Idea Cellular 2G signal as 876 towers taken offline Idea's tower growth, by technologyIdea Cellular, India's third largest telecom operator by revenue, reported a shrinkage in the area and population covered by its 2G network.The number of villages covered by Idea's 2G signals decreased by 4,196 to 3.89 lakh by March end ...
Bharti Airtel to start refarming 2G spectrum for 4G this year India's largest telecom services company by revenue and spectrum holding, Bharti Airtel, will start diverting its 2G spectrum to add to its 4G network in the second half of the ongoing financial year, the company's CEO said.The move will help increase 4G capacity of the o...
Idea Cellular to spend Rs 6,000 cr on VoLTE, expansion of 4G & 3G this year Idea Cellular, the telecom company controlled by the Aditya Birla group, said it will spend Rs 6,000 cr to expand its 3G and 4G services in the current financial year.Idea tower additions per yearThe planned investment of Rs 6,000 cr has been "earmarked for expanding bro...
Airtel Broadband to upgrade users to 40 Mbps V Fiber plans to beat Reliance Jio Locations of Airtel V Fiber servicesAirtel Broadband, India's second largest wired broadband service, will upgrade nearly all its DSL customers to its new 'V Fiber' vectorization technology that offers speeds of 40 Mbps, compared to 4-8 Mbps under the traditional ADSL 2 tech...
Bharti Airtel is successfully adopting the Reliance Jio model It is not every day that a new entrant forces the established players in the market to overhaul their business models. But Reliance Jio seems to be doing just that, and rivals like Bharti Airtel are proving to be quick, if slightly unwilling, learners.In the three months from...
Govt yet to decide on 700 MHz spectrum for BSNL Relative cell sizes | source:DoJ, US GovGovernment of India is yet to say 'no' to a request by Bharat Sanchar Nigam Ltd for the allocation of one block of spectrum in the precious 700 MHz band to enable it to launch 4G services in rural areas.The company had sought one b...
BSNL increases 3G data allocation for most prepaid recharges BSNL's new 3G plansReacting to falling usage of data on its network, Bharat Sanchar Nigam Ltd has increased the data available on its recharges, and introduced a daily data scheme priced at Rs 3099 for 90 days.The operator had, on Apr 1, doubled the data available on mo...
NET NEUTRALITY: Netflix says let India decide what it wants to watch Netflix, the world's biggest provider of video-on-demand services, rebuffed attempts by telecom companies to control viewership of online video and said consumers must be allowed to consume any legal content on the Internet without 'gate keeping' or interference by telecom provid...
Reliance Jio’s Fiber preview to start in Mumbai, Rs 4,500 security deposit – Report You Broadband plans in MumbaiMumbai will be the first city to get preview services of Reliance Jio's Fiber services, which will come with a monthly cap of 100 GB of high-speed data, India Today reported, adding that users will have to pay Rs 4,500 as a refundable security de...
Reliance Jio to start trial services for fiber soon across India Reliance Jio, the biggest carrier of wireless data in the world, said it will expand beta trials of its fiber-to-the-home services in the 'next few months' across India.It has already started these trials in "a few locations", which would be expanded city by city. According t...
RCom shareholders approve Aircel merger The shareholders of Reliance Communications approved the demerger of the wireless operations of the company into Aircel Limited and Dishnet Wireless Limited, the Anil Ambani Group company said.The Scheme was also approved at a meeting called on the directions of the National ...
Why Reliance Jio will keep data prices low for 2 years: Credit Suisse explains Wireless data prices in India, which crashed from Rs 250 per GB to about Rs 10 per GB after the entry of Reliance Jio, will continue to remain under pressure for at least two more years, said analyst firm Credit Suisse.That is the minimum amount of time that the new entrant w...
Net Neutrality: Vodafone wants right to manipulate Internet videos Telcos want to be able to reduce video qualityVodafone India said it would like to be given the power to manage the size of videos watched by users on its mobile network and lower it automatically "for overall quality welfare".Participating in the discussions related to ...
Telcos Change Tack as Net Neutrality Fight Enters Final Round in India A campaign by Internet Freedom FoundationIf you thought the fight over net neutrality was over with the sending of 1 mln emails to the TRAI two years ago, think again.The telecom service providers, who lost out that in the first round, are back. This time, however, their...
Amazon Fire TV Stick Launch: Airtel offers 100 GB data free Bharti Airtel said it would provide 100 GB of free high-speed data to anyone who purchases Amazon’s Fire TV Stick in India.The offer is available to Airtel customers on broadband as well as '4G Home Wifi', but not to normal, handset-based 4G users.The data quota can b...
AirAsia offers 15% off to Reliance Jio customers AirAsia said it will offer a 15% discount to all customers of Reliance Jio for flights booked this month for travel between Jun 20 to Sep 30."All Reliance Jio customers get 15% off on domestic and international flights," the airline tweeted.The booking has to be done us...
Complaints against telcos drop sharply as 4G takes off No of complaints against telcos in last three years. 2017 nos are annualizedComplaints against all telecom providers except Bharti Airtel dropped in 2016, possibly in reaction to the emergence of new operator Reliance Jio and the explosion of 4G data capacity.The total n...
Airtel to offer 2 GB/day for ₹349, 3.5GB for 999 to take on Reliance Jio Airtel will unveil cheaper data tariffs soonIndia's largest telecom services company by revenue -- Bharti Airtel -- is in the process of rolling out new plans including one that offers 2 GB of data per day at just Rs 349 in addition to unlimited calling for 28 days, according ...
Working Reliance Jio ‘DTH’ video uploaded by Gujarat-based test user the video of the so-called Jio DTHA video of a working Reliance Jio 'DTH' TV has been leaked by a Gujarat-based Youtube user, even as Airtel unveiled its own 'Internet TV' today.The Youtube user demonstrates a working set-top-box, complete with HD channels and various ot...