HOME > BUSINESS > CRASH: Bharti Airtel offers 6 GB at Rs 147 per month

CRASH: Bharti Airtel offers 6 GB at Rs 147 per month


Hit by competition from Reliance Jio, Bharti Airtel, India’s largest telecom company, is offering a whopping 6 GB of 4G data for Rs 147 with a validity of 28 days.

The offer is being rolled out only to prepaid users, and can be seen only in the ‘only for you’ deals section of Airtel’s recharge app or website. As it is a targeted offer, it may not be available to new customers.

The regular price of the 6 GB pack is in the range of Rs 800 per month, and the offer represents a discount of nearly 80%.

The move is a response to the Happy New Year offer by Reliance Jio, which gives 1 GB of 4G data free per day.

All major operators, including Bharti Airtel, Idea Cellular and Vodafone, are expected to be feeling major pain due to the ongoing free service from Jio.

According Jio, the total data traffic carried by the company is four times that of the combined data traffic of its rivals.

PENT UP DEMAND

India has strong demand for data services. However, the incumbent telecom operators — Bharti Airtel, Vodafone and Idea Cellular — kept data charges at relatively high levels, keeping consumption down.

While an average customer on these networks consumed only 25 to 30 MB per day, on Jio, they consume 700-1000 MB per day.

The average income of a household in India is around Rs 12,000-15,000 per month, and the average expenditure on telecommunications is around Rs 500 per month.

However, given the incumbent’s pricing of Rs 230 per GB, average consumption would have to be around 1-1.5 GB per month per household.

However, with the entry of Reliance Jio, data prices have crashed to around Rs 50 per GB, and an average family is likely to be able to consume around 7-8 GB per month going forward.

Airtel’s current offer of Rs 147 for 6 GB is not a long-term plan, but a stop-gap measure to ensure that total data consumption on the network does not decline compared to previous quarters. From March onwards, the new price of data will be around Rs 50 per GB.

ALSO SEE

Bharti Airtel boosts talk-time on recharges by up to 30%

Follow ULTRA.news
New technology makes telecom cheaper, but hurts tower companies A technology that has been around for almost a decade is now getting deployed on a large scale by Indian telecom operators to deploy 2G, 3G and 4G networks using the same base station.A Nokia illustration on old vs new situationThis could hit the revenue and growth prosp...
Bharti Airtel to offer cheap 4G plans for all dongle users – report With new operator Reliance Jio snapping at its heels, incumbent Bharti Airtel has decided to slash its data prices for everyone with the introduction of new 4G dongle plans, Telecom Talk blog reported quoting unnamed sources.At present, Bharti Airtel does not offer any plan t...
Bharti Airtel slashes home broadband tariff ahead of Jio Fiber launch Ahead of the launch of Jio Fiber by Reliance, Bharti Airtel slashed its home broadband prices with a new set of cheaper plans.The new plans now offer up to 100% more high speed data benefits within the same monthly rentals, the company said. Existing customers will b...
Bharti Airtel could help Reliance Jio win Rs 2,000 cr from DoT Bharti Airtel's attempts to avoid paying "voice conversion charge" on the spectrum that it is purchasing from internet service provider Tikona Digital could end up unintentionally benefiting arch rival Reliance Jio.Reliance Jio was forced to pay around Rs 1,650 cr four ye...
Airtel, Idea and Vodafone close to network sharing deal Fierce competition from new entrant Reliance Jio is pushing the incumbent telecom operators Bharti Airtel, Reliance Jio and Vodafone India to accelerate negotiations to allow them to use each other's full networks.As of now, these operators only share 'passive' or 'dead' in...
Reliance Jio puts more 4G spectrum to use to increase speeds Reliance Jio, the 4G operator that has taken the market by storm, has deployed the extra spectrum that it bought last year, increasing the total spectrum in use in most markets by 20-25%.In most circles, Jio is operating with about 40-50 MHz of spectrum, and with the new sp...
4,196 villages lose Idea Cellular 2G signal as 876 towers taken offline Idea's tower growth, by technologyIdea Cellular, India's third largest telecom operator by revenue, reported a shrinkage in the area and population covered by its 2G network.The number of villages covered by Idea's 2G signals decreased by 4,196 to 3.89 lakh by March end ...
Bharti Airtel to start refarming 2G spectrum for 4G this year India's largest telecom services company by revenue and spectrum holding, Bharti Airtel, will start diverting its 2G spectrum to add to its 4G network in the second half of the ongoing financial year, the company's CEO said.The move will help increase 4G capacity of the o...
Idea Cellular to spend Rs 6,000 cr on VoLTE, expansion of 4G & 3G this year Idea Cellular, the telecom company controlled by the Aditya Birla group, said it will spend Rs 6,000 cr to expand its 3G and 4G services in the current financial year.Idea tower additions per yearThe planned investment of Rs 6,000 cr has been "earmarked for expanding bro...
Airtel Broadband to upgrade users to 40 Mbps V Fiber plans to beat Reliance Jio Locations of Airtel V Fiber servicesAirtel Broadband, India's second largest wired broadband service, will upgrade nearly all its DSL customers to its new 'V Fiber' vectorization technology that offers speeds of 40 Mbps, compared to 4-8 Mbps under the traditional ADSL 2 tech...
Bharti Airtel is successfully adopting the Reliance Jio model It is not every day that a new entrant forces the established players in the market to overhaul their business models. But Reliance Jio seems to be doing just that, and rivals like Bharti Airtel are proving to be quick, if slightly unwilling, learners.In the three months from...
Reliance Jio’s Fiber preview to start in Mumbai, Rs 4,500 security deposit – Report You Broadband plans in MumbaiMumbai will be the first city to get preview services of Reliance Jio's Fiber services, which will come with a monthly cap of 100 GB of high-speed data, India Today reported, adding that users will have to pay Rs 4,500 as a refundable security de...
Reliance Jio to start trial services for fiber soon across India Reliance Jio, the biggest carrier of wireless data in the world, said it will expand beta trials of its fiber-to-the-home services in the 'next few months' across India.It has already started these trials in "a few locations", which would be expanded city by city. According t...
Why Reliance Jio will keep data prices low for 2 years: Credit Suisse explains Wireless data prices in India, which crashed from Rs 250 per GB to about Rs 10 per GB after the entry of Reliance Jio, will continue to remain under pressure for at least two more years, said analyst firm Credit Suisse.That is the minimum amount of time that the new entrant w...
Net Neutrality: Vodafone wants right to manipulate Internet videos Telcos want to be able to reduce video qualityVodafone India said it would like to be given the power to manage the size of videos watched by users on its mobile network and lower it automatically "for overall quality welfare".Participating in the discussions related to ...
Telcos Change Tack as Net Neutrality Fight Enters Final Round in India A campaign by Internet Freedom FoundationIf you thought the fight over net neutrality was over with the sending of 1 mln emails to the TRAI two years ago, think again.The telecom service providers, who lost out that in the first round, are back. This time, however, their...
Amazon Fire TV Stick Launch: Airtel offers 100 GB data free Bharti Airtel said it would provide 100 GB of free high-speed data to anyone who purchases Amazon’s Fire TV Stick in India.The offer is available to Airtel customers on broadband as well as '4G Home Wifi', but not to normal, handset-based 4G users.The data quota can b...
AirAsia offers 15% off to Reliance Jio customers AirAsia said it will offer a 15% discount to all customers of Reliance Jio for flights booked this month for travel between Jun 20 to Sep 30."All Reliance Jio customers get 15% off on domestic and international flights," the airline tweeted.The booking has to be done us...
Complaints against telcos drop sharply as 4G takes off No of complaints against telcos in last three years. 2017 nos are annualizedComplaints against all telecom providers except Bharti Airtel dropped in 2016, possibly in reaction to the emergence of new operator Reliance Jio and the explosion of 4G data capacity.The total n...
Airtel to offer 2 GB/day for ₹349, 3.5GB for 999 to take on Reliance Jio Airtel will unveil cheaper data tariffs soonIndia's largest telecom services company by revenue -- Bharti Airtel -- is in the process of rolling out new plans including one that offers 2 GB of data per day at just Rs 349 in addition to unlimited calling for 28 days, according ...
Working Reliance Jio ‘DTH’ video uploaded by Gujarat-based test user the video of the so-called Jio DTHA video of a working Reliance Jio 'DTH' TV has been leaked by a Gujarat-based Youtube user, even as Airtel unveiled its own 'Internet TV' today.The Youtube user demonstrates a working set-top-box, complete with HD channels and various ot...
Airtel Digital launches first-of-its-kind Android set-top-box with advanced features Airtel Digital TV launched what it called India’s first hybrid set-top-box with built-in Android and a host of advanced gaming and Internet functions at a price of Rs 4999.Customers can also get one year of free subscription by paying Rs 3,000 extra.It will be availab...
Reliance Jio launches Dhan Dhana Dhan offer with three times validity as Summer Surprise Reliance Jio is all set to relaunch its earlier 303 and 499 plan, but with three-times the earlier validity, according to sources.This would help it side-step issues around continuing with free services.UPDATE: The new offer will be called Dhan Dhana Dhan and will have ...
TRAI’s MySpeed app pulled from Google Play Store The TRAI MySpeed AppThe Telecom Regulatory Authority of India's network benchmarking app MySpeed is no longer listed on the Android Play Store.The link for the app throws an error saying 'the requested URL was not found on this server'.It is not clear whether TRAI pu...
Ortel Communications slashes broadband tariff as Reliance Jio threat looms With the prospect of the entry of Reliance Jio into the cable and broadband market, Ortel Communications -- the largest cable network in Orissa and an emerging player in neighboring states, has slashed its broadband rates.The company has removed all its sub-1 Mbps plans and r...