The association will help customers of Amul in making cashless payments with MobiKwik at 7000 Amul outlets and 3 lac Amul Multi brand outlets & retailers across India.
“In today’s less cash economy , through this pan India initiative we shall be accepting payments with MobiKwik wallet, from our millions of consumers to our more than 3 lac retailers and 7000 dealers of milk and dairy products,” said R S Sodhi, Managing Director of Amul.
MobiKwik, which claims to be the first to launch mobile wallets in India in 2009, said it has added 1.50 lakh retailers to its network and had a network reach of over 2,50,000 retailers before the deal.
“The deal will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure,” Sodhi said.
Dairy is a daily requirement in India with milk and curd being the primary dietary preferences.