Bharti Airtel to stop obsessing about per-GB price to drive usage

Bharti Airtel, the country’s largest telecom network by number of subscribers, has shifted its focus from counting how much money it is getting from each GB of data sold to how much money it is able to get from each subscriber irrespective of data consumed. Traditionally, companies such as Airtel, Idea Cellular and Vodafone have … Continue reading Bharti Airtel to stop obsessing about per-GB price to drive usage