HOME > BUSINESS > Sun Direct overtakes Dish TV, Videocon D2h in HD movie channels in English

Sun Direct overtakes Dish TV, Videocon D2h in HD movie channels in English

Sun Direct’s 40 HD Channels as of 5/2/2017

Sun Direct, the DTH operator from the Sun TV group, has added several new High Definition channels over the last several days, and has now overtaken rivals Dish TV and Videocon D2h in terms of the number of English movie channels on its HD platform.

The move comes more than a year after ISRO launched the GSAT 15, which promised to make more capacity available at the location at which Sun Direct is broadcasting from.

GSAT-15, launched in late 2015, has 24 Ku band transponders, all of which can be used to beam DTH services into the country. A single transponder of 36 MHz is able to support around 8 full-HD channels.

The satellite was placed exactly where one of Sun Direct’s two existing satellites are placed. Like Dish TV, Sun Direct uses two satellites to ensure that it has enough capacity. For beaming standard-definition channels, it uses the satellite Measat-3, located at 91.5 degrees east.

It also one transponder on INSAT 4B located at 93.5 degrees east — same location as GSAT 15 — to beam its HD channels.

Sun Direct used to have all its channels beamed from 5 transponders on the INSAT 4B. But in July 2010, power problems on the satellite forced the shutdown of 4 transponders, forcing Sun TV to move most of its channels to the neighboring Measat-3.

This also forced Sun TV to send its engineers to each and every household to re-tune their dish antennas to the new satellite.

As of late last year, Sun Direct had the lowest number of HD channels among all operators with the exception of Reliance Digital TV. With a big increase in the number of transponders at 93.5 degree location, Sun TV can easily overtake every other operator in the number of HD channels it can offer.

Dish TV and Tata Sky have the highest number of HD channels in India, even after the expansion at Sun Direct.

Using its 6 transponders on Asiasat-5, the Dish TV offers close to 50 HD channels, while Tata Sky has started offering lots of HD channels after moving its subscribers from the less efficient MPEG2 format to the more efficient MPEG4.

SUN DIRECT’S NEW HD CHANNELS

Before the expansion, Sun Direct used to have around 10 HD channels in all.

However, as of today, it has increased the number of such channels to 40.

But the big difference between an operator like Sun Direct and someone like Videocon D2h and Dish TV is that Sun Direct has most of its customers in the non-Hindi-speaking belt.

This means that it is free to dedicate its new capacity to English-language and South Indian HD channels. And this is exactly what it is doing.

Before the expansion in channels in January, Sun Direct used to have only a couple of HD English movie channels out of the 10 that are available in India today.

The highest number of English HD movie channels used to be with Airtel Digital and Tata Sky, which broadcast nine out of the ten channels.

While Tata Sky did not broadcast Movies Now 2, Airtel Digital did not broadcast HBO (in HD format).

Dish TV has seven out of 10 (Movies Now, Movies Now 2 and Le Plex are missing), while Videocon D2h has only five out of 10.

With the expansion in January, Sun Direct, which used to be at the bottom, has now overtaken Dish TV and Videocon D2h in terms of English HD movie channels with eight out of ten channels supported (see chart.)

Moreover, most of these channels were added about three weeks ago, and there chances that the operator could further boost the number further as more contracts are signed.

Another advantage with Sun TV is price. Its mega pack — which includes all 40 HD channels on the platform, is priced at Rs 529 per month or Rs 5,400 per year. For comparison, Tata Sky prices its all access pack at Rs 8,900 per year. It works out of over 750 per month, including interest costs (due to advance payment). Airtel’s pack also costs somewhere in the same region as Tata Sky.

However, Airtel and Tata Sky also has a large number of regional HD channels — especially for the North Indian market. The total number of HD channels on Tata Sky at present is 76, almost double that of most other players including Sun Direct, while Airtel Digital has around 54 channels.

ENGLISH ENTERTAINMENT CHANNELS

Sun Direct has also added new HD sports and English entertainment channels as well, and now gives tough competition to Airtel Digital and Dish TV in this regard (see chart.)

However, one area where it does lag behind the others in its HD line-up is in sports.

While others carry all six HD sports channels from Star TV, Sun Direct carries only four of them as of now. Two channels, Star Sports HD3 and HD4 are missing.

Follow ULTRA.news
Tata Sky users may lose Star channels in three weeks Star India, India's biggest broadcasting company, has threatened to pull out its channels from Tata Sky, India's biggest distributor of television content.Tata Sky is a joint venture between Tata Group and Rupert Murdoch's 21st Century Fox, which also owns Star India.U...
RCom likely to shut down Reliance Digital TV next month Purported advertisementReliance Digital TV, the DTH arm of the Anil Ambani Group, is scheduled to shut down next month, according to the photo of an advertisement that allegedly appeared in a regional newspaper.The DTH service has around 5 mln (50 lakh) subscribers."...
Mitashi launches 55-inch curved TV with Samsung 4K panel @Rs 80k Mitashi, the Mumbai-based electronics brand known for its value-for-money offerings, launched a 55-inch curved 4K TV with a Samsung panel at Rs 79,990 in India.The device is the cheapest such television in the Indian market.Its closest competitor is the Samsung 49Ku6300,...
Sun Direct becomes first DTH in India to start HEVC transmission Sun Direct, a unit of Sun TV, has become the first DTH or cable operator to start transmission using next-generation HEVC compression technology in India.The company has introduced two HEVC -- short for high-efficiency video codec -- channels on its GSAT-15 beams.HEVC, a...
Sony loses IPL rights to Star India Star India, part of Rupert Murdoch's media empire, has won the rights to broadcast Indian Premier League matches for the next five years, edging out Sony India.The company bid Rs 16,347 cr for the privilege, edging out other groups such as Discovery. This comes to about Rs 3...
Dish TV slashes HD channel price to Rs 20 from Rs 50 Dish TV, one of India's biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%.Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10....
Mitashi launches cheapest curved TV in India at Rs 28k, 39-inch at Rs 40k Mitashi, the Mumbai-based brand, has launched what has to be cheapest curved TV in India -- a 32-inch model priced at Rs 28,000.It also launched a larger, 39-inch version at priced at Rs 40,000. Both are 'smart TVs'."The big idea was to enter the as-yet unchartered territ...
Republic TV’s 5-star Facebook ratings disappear mysteriously Tens of thousands of five-star ratings given to Arnab Goswami's Republic TV mysteriously disappeared over night, pushing the rating on the channel's official page to a low of 2.1 stars out of 5.0.It is not clear why the ratings were removed.Over the last three days, the c...
Pantel’s Vijender Singh buys Den Snapdeal home shopping channel Den Networks said it sold its home shopping channel to Pimex Broadcast Private Limited based in Noida.Den entered the business under a joint venture with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, two years ago."The name of DEN and Snap deal wi...
Sun TV could benefit from RCom’s financial troubles Newer equipment from Reliance Digital TV come with Chois HD 4K brandingSun Direct, the DTH arm of Sun TV, could end up benefiting from the financial troubles faced by Anil Ambani Group's Reliance Communications.Speaking to media yesterday, Reliance Communications top hon...
FTV starts seven free 4K UHD channels over India Fashion TV has kicked off the 4K revolution in India by starting to transmit seven Ultra-HD television channels into the country and surrounding regions.These are the first free 4K channels that can be accessed from India easily.Each frame in a UHD video contains 8 mln do...
After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI.The Telecom Regulatory Authority of India had, three months ago, announced that media companies...
Tata Sky to add five more HD channels to take total to 86 Tata Sky, the Indian DTH operator with the highest amount of spectrum and channels, will add five more HD channels to take the total high-definition offerings on the platform to 86.GSAT 15The new channels being added tomorrow are DSports, MTV HD+, Surya (Malayalam), Uday...
Zee Entertainment slashes channel prices ahead of TRAI regulation Zee's new tariff card for HD channelsZee Entertainment, one of the four big broadcasting groups of India, has become the first player to bring its channel prices in line with an upcoming regulation issued by the Telecom Regulatory Authority of India.Zee's new tariff card...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-upAirtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days.The SES-9 satellite ...
Arnab Goswami’s Republic TV launching this weekend Republic TV, the English-language television channel headed by journalist Arnab Goswami will go on air on several cable and DTH platforms in India starting Friday evening.Official confirmation came from Dish TV, India's oldest DTH platform, which confirmed that the channel wi...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on RedditRepublic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser'Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV.The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...
Amazon Fire TV Stick Launch: Airtel offers 100 GB data free Bharti Airtel said it would provide 100 GB of free high-speed data to anyone who purchases Amazon’s Fire TV Stick in India.The offer is available to Airtel customers on broadband as well as '4G Home Wifi', but not to normal, handset-based 4G users.The data quota can b...