HOME > CONSUMER > After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules

After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules

After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI.

The Telecom Regulatory Authority of India had, three months ago, announced that media companies and cable and DTH companies will no longer be allowed to push unnecessary channels down consumers’ throats by pricing individual channels at high rates.

At present, most DTH operators price individual channels at very high rates to discourage people from buying channels one-by-one and to force them to buy packs or bouquets.

When a consumer buys a pack, the DTH operator can make money in two ways: First, it gets a subscription free from the consumer, and secondly, it gets money from the channel owner as well for having included the channel in the pack.

However, if most people start buying channels one-by-one, then the second source of revenue — called carriage fees — will become irrelevant.

For broadcasters, this will mean the end of their ability to push their less-popular channels to consumers by bundling them with popular channels.

Under the new TRAI rules, the sum of the individual prices of channels included in a package cannot be more than 17.65% higher than the price of the overall pack.

In other words, if the total cost of a pack consisting of 10 channels is Rs 85, then the sum of the prices of the 10 individual channels cannot be more than Rs 100. At present, it is likely to range from Rs 300-400.

Zee Entertainment has already tweaked the prices of its individual channels to conform to the new rule, and now Sun TV — which operates around 38 channels — has also done so by bringing down individual prices.

With effect from September, it has reduced the maximum retail price of Sun TV HD to 19 per month per connection from Rs 40 at present. With this, the price of standard definition version of Sun TV and HD version of the same channel has become the same.

Similarly, it has reduced the price of KTV HD and Gemini TV HD to Rs 19 from Rs 40, while the price of newly launched Surya HD has been reduced to Rs 15 from Rs 20.

Even as Zee and Sun — which have both channels and DTH businesses — seemed to have welcomed the news, Star India — which has only channels and no DTH — and Airtel and Tata Sky — which have only DTH and no channels — have challenged the new rules in court.

Follow ULTRA.news
Pantel’s Vijender Singh buys Den Snapdeal home shopping channel Den Networks said it sold its home shopping channel to Pimex Broadcast Private Limited based in Noida.Den entered the business under a joint venture with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, two years ago."The name of DEN and Snap deal wi...
FTV starts seven free 4K UHD channels over India Fashion TV has kicked off the 4K revolution in India by starting to transmit seven Ultra-HD television channels into the country and surrounding regions.These are the first free 4K channels that can be accessed from India easily.Each frame in a UHD video contains 8 mln do...
Kerala High court annuls marriage of converted Hindu girl to Muslim man The Kerala High Court has annulled the marriage of a Hindu girl who converted to Islam pointing out that she did not take permission from her parents.According to Sunni Islamic law, it is compulsory for the woman to get the permission of her wali or guardian -- usually her pa...
Bharti Airtel could help Reliance Jio win Rs 2,000 cr from DoT Bharti Airtel's attempts to avoid paying "voice conversion charge" on the spectrum that it is purchasing from internet service provider Tikona Digital could end up unintentionally benefiting arch rival Reliance Jio.Reliance Jio was forced to pay around Rs 1,650 cr four ye...
Zee Entertainment slashes channel prices ahead of TRAI regulation Zee's new tariff card for HD channelsZee Entertainment, one of the four big broadcasting groups of India, has become the first player to bring its channel prices in line with an upcoming regulation issued by the Telecom Regulatory Authority of India.Zee's new tariff card...
Arnab Goswami’s Republic TV launching this weekend Republic TV, the English-language television channel headed by journalist Arnab Goswami will go on air on several cable and DTH platforms in India starting Friday evening.Official confirmation came from Dish TV, India's oldest DTH platform, which confirmed that the channel wi...
NET NEUTRALITY: Netflix says let India decide what it wants to watch Netflix, the world's biggest provider of video-on-demand services, rebuffed attempts by telecom companies to control viewership of online video and said consumers must be allowed to consume any legal content on the Internet without 'gate keeping' or interference by telecom provid...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on RedditRepublic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Supreme Court dismisses Center’s reasons for not appointing Lokpal The Supreme Court has dismissed the government of India's stand that it cannot appoint the Lokpal as there was no leader of the opposition.The court's decision came on a bunch of petitions seeking the appointment of a Lokpal is likely to lead to the first ever appointment...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser'Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV.The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...
Net Neutrality: Vodafone wants right to manipulate Internet videos Telcos want to be able to reduce video qualityVodafone India said it would like to be given the power to manage the size of videos watched by users on its mobile network and lower it automatically "for overall quality welfare".Participating in the discussions related to ...
Telcos Change Tack as Net Neutrality Fight Enters Final Round in India A campaign by Internet Freedom FoundationIf you thought the fight over net neutrality was over with the sending of 1 mln emails to the TRAI two years ago, think again.The telecom service providers, who lost out that in the first round, are back. This time, however, their...
Complaints against telcos drop sharply as 4G takes off No of complaints against telcos in last three years. 2017 nos are annualizedComplaints against all telecom providers except Bharti Airtel dropped in 2016, possibly in reaction to the emergence of new operator Reliance Jio and the explosion of 4G data capacity.The total n...
Govt likely to intensify efforts to create All India Judicial Service High Court of Karnataka, DharwadDespite setbacks and opposition from both state governments and the judiciary, the central government is not ready to give up the proposal to set up an all India service for recruitment of judges modeled on the Indian Administrative Service an...
Airtel Digital launches first-of-its-kind Android set-top-box with advanced features Airtel Digital TV launched what it called India’s first hybrid set-top-box with built-in Android and a host of advanced gaming and Internet functions at a price of Rs 4999.Customers can also get one year of free subscription by paying Rs 3,000 extra.It will be availab...
TRAI’s MySpeed app pulled from Google Play Store The TRAI MySpeed AppThe Telecom Regulatory Authority of India's network benchmarking app MySpeed is no longer listed on the Android Play Store.The link for the app throws an error saying 'the requested URL was not found on this server'.It is not clear whether TRAI pu...
Reliance Jio could replace Summer Surprise with new offer after TRAI order Reliance Jio's withdrawal of its Summer Surprise Offer is unlikely to make any difference to most of its customers, and the company may even come up with a new version of the plan to comply with the ban."The Telecom Regulatory Authority of India (TRAI) has advised Jio to with...
There’s no Lokpal because there’s no opposition leader, says govt Lokpal act was passed after massive demonstrations in 2013The Prime Minister's office today said the government has not appointed a Lokpal at the center yet as there is no leader of the opposition in the Lok Sabha.According to the Lokpal and Lokayuktas Act passed in 2013...
With new tech, Sun Direct launches India’s cheapest HD packs Sun Direct, the DTH service from Sun Network, has unveiled three new HD subscription plans that make it the cheapest provider of HD TV services in India.The plans are priced at Rs 51, 101 and 150, including taxes.The cheapest pack provides 23 HD channels -- with the e...
India’s 3G networks creak under freebie overload; 4G also slows MySpeed, the speedtesting platform operated by the Telecom Regulatory Authority of India, has revealed a sharp dip in wireless data speeds across operators in March compared to the previous month.The declines were visible in both 4G as well as 3G services, but were more prono...
RBI refuses to make exceptions for Tirupati temple, Rs 4 cr old notes junked The Tirumalai TempleThe Reserve Bank of India has told the management of Tirumala Tirupati temple in Andhra Pradesh that the money deposited in the temple's hundis cannot be exchanged for new notes.The move was in response to a letter by the temple management asking if i...
Can’t allow NGOs to impede India’s growth: Center to NHRC Women from the Mahan region celebrate after cancellation of coal blocks.Greenpeace helped organize protests against open coal mining in the area.The home ministry has written back to the National Human Rights Commission that non-governmental organizations cannot be allowed t...
Dish TV slashes basic pack rate to Rs 33/month to take on DD Free Dish Dish TV, India's oldest DTH operator, has unveiled an offer that is by the far the cheapest from any private operator in India.Under the new 'DishTV Non-Stop Offer', the company is offering a clutch of free-to-air channels to its subscribers for three years in return for a ...
Police Custody Deaths: Bihar safest, Maharashtra most dangerous A total of 308 people died in police custody in the three years from 2013 to 2015 -- including 75 in Maharashtra -- but not a single policeman was convicted in any case related to custody deaths in the country during those years, data from the home ministry showed.On an ove...