HOME > BUSINESS > Lypsa Gems unveils new portfolio for Middle East clients

Lypsa Gems unveils new portfolio for Middle East clients

Lypsa Gems and Jewellery said it will launch a new portfolio of 100 designs under its diamond studded jewelry collection for its wholesale clients in the Middle East.

“The company is hopeful to receive orders from its wholesalers and jewelry retailers based in the Middle East Market,” it said.

Lypsa Gems and Jewellery is one of India’s biggest diamond jewellery makers and buys the stones directly from mines and dealers across the world. It then cuts and polishes them and then creates jewellery that is sold to clients across the globe.

“The new collection of designs blends Middle Eastern design motifs with contemporary design elements to build a design language that appeals to the new generation of customers,” the company said.

“The design style recognizes the myriad of nationalities and cultures that co-exist in the Middle East and aims to be universal enough to appeal to the majority. Most designs are lightweight, studded in VS-SI quality excellent make diamonds and boast of superior craftsmanship.”

The new designs can be customized in yellow gold, white gold and rose gold as well as in 18kt and 14kt depending on our client requirements, it added.

It said it continued to focus on developing its Middle Eastern Business with added emphasis on building the wholesale jewelry business to allow higher margins.

“Our jewelry products have found acceptance amongst our clients and we are hopeful of getting orders of our new collection designs from them. This collection will also be marketed to new retailers and wholesalers that we plan to gain entry into,” it said.

On the India front, the company said it is focused on growing its ‘Atelier’ and ‘Oropel’ brands via its recent tie-ups with e-commerce platforms.

The company sells its jewellery in India via online shops such as Flipkart, Snapdeal, Craftsvilla and Shopclues. The products range from Rs 7,500 to Rs 35,000.

It said it hopes to launch the brands outside India as well.

“We are hopeful of rolling these brands out globally through global e-commerce affiliations in the near future,” it said.

Follow ULTRA.news
Apparel exporters bemoan rising rupee, seek support Apparel manufacturing is a big job creator in Tamil NaduIndian apparel makers have sought government intervention to stabilize the rupee, which has been rising in recent months, in stark contrast to the situation in other countries that compete with India in exporting garmen...
SEZ exports eligible for rewards under MEIS and SEIS schemes SEZ exports are now eligible for scripsThe government has extended the rewards under its merchandise and services export from India schemes to units located in special economic zones.Special economic zones are areas -- usually located close to seaports or airports -- whe...
Center imposes stock-holding limits on sugar Faced with the prospect of lower-than-expected production of sugar in the ongoing season due to drought, the government has imposed stock curbs on dealers to prevent speculation and hoarding, the food and consumer affairs ministry said today."With the objective of keeping the...
Industry welcomes move to include made-ups in apparel package SIMA has welcomed the move include made-ups in the apparel packageThe industry has welcomed the move by the government led by Narendra Modi to extend support to the made-ups export industry and said it would help the sector break out of its current slump.The cabinet had ...
Lypsa Gems to sell via Gitanjali Group’s jewelsouk.com Lypsa Gems and Jewellery Ltd said it tied up with Jewelsouk.com to sell ‘Lypsa Atelier’ branded diamond-studded jewellery.“This tie-up is part of our E-commerce push. Lypsa Atelier is currently available on Flipkart, Snapdeal, Craftsvilla, Shopclues in addition to Jewelsouk.”...
NPA Crunch: Lypsa Gems repays Rs 7.5 cr to Bank of India, sets an example Lypsa Gems and Jewellery Ltd said it reduced its secured debt by 25% by repaying a loan of Rs 75 mn to Bank of India.As of today, its debt stands at Rs 235 mn, down from Rs 31O mn as of 31st March 2016, it said. Debt Equity Ratio has dropped from 1.03x to 0.75x.Lypsa is...
Diamond industry decides against stopping work for now Diamond industry associations jointly decided not to suspend imports of rough diamonds right now, and to deal with the issues facing the industry through further consultations.The industry considered clamping down on imports, but decided against it as "as the workforce in fac...