HOME > CONSUMER > Dish TV slashes HD channel price to Rs 20 from Rs 50

Dish TV slashes HD channel price to Rs 20 from Rs 50

Dish TV, one of India’s biggest DTH operators, has slashed the rates of HD and standard-definition channels to Rs 17 and Rs 8.50 each, plus a tax of 18%.

Together, the cost of a single HD channel would come to around Rs 20 and that for a regular channel will come to Rs 10.

The move follows increased competition, and impending changes to the regulatory regime governing channel  prices.

According to new TRAI rules that will come into effect over the next few days, channel prices will have to be brought down to Rs 10-20 each. The TRAI rules have been challenged by Airtel Digital and Tata Sky, who have got a temporary stay order on the rules.

However, the court is likely to give a final decision on the matter in the next few days. The rules were originally supposed to come into effect on Sept 1, and the Supreme Court had instructed the Madras High Court to ensure that a final verdict on the matter is reached well before that.

Dish TV’s move seems to expect that the rules will be upheld by the court, and that all DTH operators will be forced to bring down their a-la-carte or individual channel prices to below Rs 20. At present, some of the channels are priced as high as Rs 70 per month.

Dish TV’s move is also aimed at increasing HD take-up among its subscribers.

Unlike Tata Sky and Airtel Digital, Dish TV gets most of its subscribers from the Hindu rural market. However, this market has less spending power compared to the urban market or the South Indian market.

As a result, it has become important for the company to price its channels more affordably compared to its rivals.

Dish TV’s HD offerings are tailored more towards the Hindi-speaking audience. It has around 66 HD channels, but still serves only 7 HD English movie channels, compared to 10 served by Sun Direct, which has a total of around 55 HD channels.

Follow ULTRA.news
Sony loses IPL rights to Star India Star India, part of Rupert Murdoch's media empire, has won the rights to broadcast Indian Premier League matches for the next five years, edging out Sony India.The company bid Rs 16,347 cr for the privilege, edging out other groups such as Discovery. This comes to about Rs 3...
Arnab Goswami’s Republic TV gets derated by Malayalis Republic TV, the channel launched by Arnab Goswami -- the former editor of Times Now -- has come in for a barrage of criticism on social media after Malayalis took offence to what has been portrayed as repeated attempts by the channel to tarnish the reputation of the state.Th...
News Corp buys Bangalore-based media software firm GyanMatrix Rupert Murdoch's News Corp announced yet another acquisition in India with the agreement to purchase Bangalore-based GyanMatrix Services Private Limited.P Hariharan, founder GyanMatrixThe company, which provides software solutions for media and publishing companies, will...
Sun TV could benefit from RCom’s financial troubles Newer equipment from Reliance Digital TV come with Chois HD 4K brandingSun Direct, the DTH arm of Sun TV, could end up benefiting from the financial troubles faced by Anil Ambani Group's Reliance Communications.Speaking to media yesterday, Reliance Communications top hon...
After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI.The Telecom Regulatory Authority of India had, three months ago, announced that media companies...
Times Group introduces ‘exclusive’ content online for subscribers Times Group, India's largest media group, has taken a step towards what may eventually be a paid model for online news by introducing 'exclusive' content for registered users.For now, registration and membership is free. Users can sign in using their Facebook or Google ID...
Tata Sky to add five more HD channels to take total to 86 Tata Sky, the Indian DTH operator with the highest amount of spectrum and channels, will add five more HD channels to take the total high-definition offerings on the platform to 86.GSAT 15The new channels being added tomorrow are DSports, MTV HD+, Surya (Malayalam), Uday...
Zee Entertainment slashes channel prices ahead of TRAI regulation Zee's new tariff card for HD channelsZee Entertainment, one of the four big broadcasting groups of India, has become the first player to bring its channel prices in line with an upcoming regulation issued by the Telecom Regulatory Authority of India.Zee's new tariff card...
Airtel Digital increases HD channels to take on Tata Sky Airtel Digital is expanding HD line-upAirtel Digital has bounced back into reckoning in fast growing high-definition DTH market by adding capacity from the newly launched SES-9 satellite and could emerge a strong challenger to Tata Sky in coming days.The SES-9 satellite ...
DB Corp launches Hind daily Dainik Bhaskar in Surat DB Corp has launched its Dainik Bhaskar Hindi daily in Surat, eyeing a large-Hindi speaking population in the city.The company said there are around 28 lakh Hindi speakers in Surat, the diamond capital of India."Our intensive on-ground study revealed exciting prospects ...
Republic TV will be nationalist, pro-military & global – Arnab Goswami Arnab Goswami announcing a Q&A on RedditRepublic TV, the upcoming news channel, will be staunchly nationalist and pro-military, and will attempt to bring back 'balance' into a media dominated by a small set of academics and intellectuals in the capital, going by the comm...
Tata Sky starts testing Arnab Goswami’s Republic TV, launch tomorrow? Arnab Goswami's Republic TV's is reported to be readying for its launch next week, with DTH operator Tata Sky starting test transmission of the channel.The channel is expected to carry the number 616, and be officially available from 10 PM on Friday, May 5.UPDATE: The cha...
Arnab Goswami teases the launch of Republic TV A videograb from the 'teaser'Arnab Goswami, arguably the most talked about Indian journalist in recent years, has released a teaser video on the upcoming launch of his new television channel Republic TV.The video shows Goswami writing a letter to Mr Gandhi -- perhaps a r...
Working Reliance Jio ‘DTH’ video uploaded by Gujarat-based test user the video of the so-called Jio DTHA video of a working Reliance Jio 'DTH' TV has been leaked by a Gujarat-based Youtube user, even as Airtel unveiled its own 'Internet TV' today.The Youtube user demonstrates a working set-top-box, complete with HD channels and various ot...
Airtel Digital launches first-of-its-kind Android set-top-box with advanced features Airtel Digital TV launched what it called India’s first hybrid set-top-box with built-in Android and a host of advanced gaming and Internet functions at a price of Rs 4999.Customers can also get one year of free subscription by paying Rs 3,000 extra.It will be availab...
Govt moves to block ABS Free Dish DTH service ABS 2A is the company's latest satelliteGovernment of India has moved to block the signals of ABS Free Dish, a free DTH service in India, but questions remain as to how practical the move is."Ministry of Home Affairs mentioned that the transmission of DTH service by ABS ...
With new tech, Sun Direct launches India’s cheapest HD packs Sun Direct, the DTH service from Sun Network, has unveiled three new HD subscription plans that make it the cheapest provider of HD TV services in India.The plans are priced at Rs 51, 101 and 150, including taxes.The cheapest pack provides 23 HD channels -- with the e...
Kerala Police file FIR against journalists after sting goes awry Mangalam TV CEO Ajithkumar apologizes for misrepresenting sting opKerala Police have filed a first information report against the head and eight members of the 'investigation team' of a newly launched TV channel for a botched up sting operation targeting a minister.The F...
Dish TV slashes basic pack rate to Rs 33/month to take on DD Free Dish Dish TV, India's oldest DTH operator, has unveiled an offer that is by the far the cheapest from any private operator in India.Under the new 'DishTV Non-Stop Offer', the company is offering a clutch of free-to-air channels to its subscribers for three years in return for a ...
New TRAI rules to hit Zee Entertaiment, Star, Sony and Sun TV The regulator's new rules on the pricing of television channels in India, which will come into effect in six months, will reduce the clout of big broadcasting companies such as Zee Entertainment Enterprises, Sony, Star India and Sun TV, while encouraging smaller media owners....
New TRAI rules to make HD channels cheaper by 70%, HD access fee illegal New rules on the pricing of television channels are likely to make the viewing of HD and sports channels in India cheaper and make charges such as 'HD Access Fee' totally illegal.The rules were issued on Friday and will come into effect within six months of it being published...
Den Networks to introduce 4K, gaming box this year Den Networks, one of India's top three cable companies, is planning to introduce4K services and 'open' set-top-boxes with gaming support this year, CEO S N Sharma said."We definitely are aware that 4K is also around the corner and the box development is already in progres...
With 90 HD channels, Sun Direct set to overtake Tata Sky as No.1 HD DTH player Some of the HD channels avaiilable in India on DTH platformsSun Direct,  the DTH arm of Sun TV Network, could soon emerge as the No. 1 provider of HD TV channels in India, according to a distributor privy to the company's plans.The DTH operator has recently acquired seve...
Sun Direct overtakes Dish TV, Videocon D2h in HD movie channels in English Sun Direct's 40 HD Channels as of 5/2/2017Sun Direct, the DTH operator from the Sun TV group, has added several new High Definition channels over the last several days, and has now overtaken rivals Dish TV and Videocon D2h in terms of the number of English movie channels on ...
Is Reliance Jio DTH launching today? No, say sources It was supposed to destroy the competition and unleash a new era in TV watching, but Reliance Jio's DTH service has so far failed to turn up on the rumored launch date of Dec 15.As we had predicted last month, the company had no plans of launching any DTH service, and did not...