India’s domestic IT market at $30.4 billion in 2012 – Zinnov

The Indian domestic IT market, including hardware, software and services, was worth $30.4 billion, according to the latest study by advisory firm Zinnov.

In the enterprise sector, 53 per cent of the money spent was for hardware, followed by IT services (32%) and software (15%).

The study, which focused on the Banking, Financial Services and Insurance (BFSI) sector, found that the segment accounted for 11.1% of the total IT market.

The Zinnov report found that growing business requirements are driving rapid adoption of IT in the BFSI sector. IT spend in BFSI vertical is expected to reach USD 3.5 billion by FY 2014, growing at a CAGR of 13%, it said.

IT budgets as a percent of revenues for BFSI is estimated at 1.5%- 2%. Foreign companies continue to dominate the domestic IT market, with a 63% share as compared to 37% share of domestic companies in terms of overall IT service offerings to BFSI sector.

According to the study, the key growth drivers include regulatory compliance needs, desire to improve internal/operational efficiencies to better align business processes, support for growth strategies as internet and mobile banking gain focus, enhanced customer experience for competitive differentiation and creation of new business opportunities by extending reach to the unbanked population.

In particular, changes in the regulatory environment, including guidelines and frameworks from the Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI) and Insurance Regulatory and Development Authority (IRDA) aimed at enhancing security while ensuring transparency and encouraging transaction modes such as mobile and electronic transactions, have been an important factor in driving Indian BFSI institutions to adopt IT solutions.

The Indian banking industry is returning to rapid growth after a slow growth phase during the economic downturn, with aggregate deposits and bank credit demonstrating linear growth. In addition, innovative products and platforms such as virtual debit cards and mobile banking, rapid geographic expansion plans, centre’s focus on financial inclusion and the entry of foreign banks are spurring renewed investments in India by the BFSI sector.

The Zinnov study found that while just 10 per cent of IT spend was on modern IT solutions before 2008, the share has moved up to a significant 35 per cent at present.

While large firms are moving up the growth curve from core banking applications to mobility/electronic payment solutions and targeted business-focused solutions today (such as loan management and treasury solutions), regional or smaller organizations in the sector who demonstrated minimal IT adoption in 2008 are increasing investments in core banking solutions and showing increased interest in cloud computing, revealed the study.

“The number of BFSI specific IT deals in India has increased 600% cumulatively in the last 4 years and nearly 1/3rd of those deals are focused on modern technologies. The BFSI segment in India is demonstrating a definite inclination towards leveraging information technology to add real business value, as it moves up the IT value chain. Social, mobile and cloud computing have emerged as essential for next-generation services in the vertical and we are seeing increased traction for cloud/virtualization and business intelligence solutions. The gross margins for new IT implementation are as high as 25-40% for IT service providers,” said Praveen Bhadada, Director- Market Expansion, Zinnov.

However, technology adoption in the BFSI sector continues to face some challenges that need to be overcome to sustain the growth rate. The main roadblocks in IT adoption in BFSI sector in India are the lack of standardization of process and change management in public sector banks, limited internal IT talent and constrained budgets for smaller BFSI players, lack of success stories for emerging technologies like Cloud computing and increasing security threats with consumerization of IT.