Jaguar Land Rover said its retail sales in November rose 10% on year to 52,332 vehicles, driven primarily by the introduction of the new Land Rover Discovery and the Range Rover Velar.

Out of these, Jaguar sales were 13,688 vehicles, down 6.3% compared to the same month last year.

Land Rover retailed 38,644 vehicles in November, up 17.2% compared to November of last year.

The reason for the poor sales at Jaguar was lower sales of XE model. “Solid sales” of the long wheel base XFL in China could not make up for the deficit, the company said.

Land Rover sales benefited from the sales ramp up of the all new Discovery and the introduction of the Range Rover Velar. However, Range Rover Sport saw softer sales, it said.

The month saw the initial sales of its all new compact SUV, the E-PACE, in the UK and Europe during November.

In terms of geography, all areas except Europe mainland did well, with the UK showing an 8.6% increase, North America reporting an increase of 7.8%. China sales rose 19.1%, Europe sales fell 2.1% and the rest of the world saw an increase of 19.7%.

“November has been a robust month for Land Rover, driving sales up globally across all of our key regions,” said Andy Goss, Jaguar Land Rover Group Sales Operations Director.

“Jaguar sales have been more hard won but the future performance of both brands will be boosted as the new E-PACE goes on sale across the world and the new 18 MY Range Rover and Range Rover Sport with plug-in hybrid capability go to market.”

The company said retail sales of its refreshed Range Rover and Range Rover Sport (including plug-in hybrid variants) will start in the New Year.

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